- Luxury Daily - https://www.luxurydaily.com -

Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics

 

NEW YORK - A team of students from Columbia Business School and Parsons School for Design's interdisciplinary program "The Design and Marketing of Luxury Goods" presented a digital clienteling proposal Dec. 10 to senior executives of Louis Vuitton to help the brand build consumer relationships using digital touch points in stores.