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Louis Vuitton platforms pop culture with ‘Archlight 2.0’ campaign

Posted By Emily Iris Degn On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments
Chinese soccer player Sam Li is among the Gen Z celebrities Louis Vuitton tapped for the Archlight 2.0 campaign. Image credit: Louis Vuitton Chinese soccer player Sam Li stars among a group of Gen Z celebrities tapped for the Archlight 2.0 campaign. Image credit: Louis Vuitton

 

By Emily Iris Degn

French fashion house Louis Vuitton is celebrating the pop-culture movement that swept the 2000s, releasing a second rendition of the LV Archlight sneakers.