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Louis Vuitton, Prada and Loewe: Three brands, three China content strategies

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Media/publishing | No Comments
Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal

 

By Avery Booker