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Louis Vuitton proves ‘OG’ content creators still hold power

"OG" blogger-turned-businesswoman Chiara Ferragni wears Louis Vuitton's Shake collection, now available in new shades. Image credit: Louis Vuitton Italian blogger-turned-businesswoman Chiara Ferragni wears Louis Vuitton's Shake collection, now available in new shades. Image credit: Louis Vuitton

 

French fashion house Louis Vuitton’s latest effort sees the maison sticking with a tried-and-true marketing model.