Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Louis Vuitton still number one in awareness for Chinese: report

May 6, 2014

Louis Vuitton ad featuring actress Fan Bingbing Louis Vuitton ad featuring actress Fan Bingbing

 

Contrary to the notion that big name fashion labels are losing their luster among Chinese consumers, a new study from ContactLab finds that Louis Vuitton is at the top of the list for brand awareness.

To read the entire article, please subscribe or