Love brands: The luxury industry’s next frontier
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"699390aa25bcb6f695a6d16fc45032e2","s":"aafb3b3e402bca74"}
Simon Nyeck