Love brands: The luxury industry’s next frontier
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"23460235e676b7a10ed920b4961d52f0","s":"690ddc55e63844d9"}
Simon Nyeck