Love brands: The luxury industry’s next frontier
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"259290e76492063473f8eeae2eb0a793","s":"d0d997f836166bb1"}
Simon Nyeck