Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
{"ct":"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","iv":"5315aad8b029ec7b878772763928f807","s":"0b7ecc435f35798d"}
Share your thoughts. Click here