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Luxury brand rivalries heat up during Chinese Valentine’s Day

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
In addition to leveraging digital campaigns in the social arena, brands have resumed their offline initiatives such as pop-up stores and launch parties in China to celebrate this year's Qixi Festival. Image courtesy of Prada In addition to leveraging digital campaigns in the social arena, brands have resumed their offline initiatives such as pop-up stores and launch parties in China to celebrate this year's Qixi Festival. Image courtesy of Prada

 

By Wenzhuo Wu