Robert Wilson is director of strategy and creativity at RPM
Luxury branding: Achieving the total brand experience
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c58fcb97d5722590b928e17ec30310f6","s":"c405483684c67cec"}