Luxury branding: Achieving the total brand experience
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0d47b405f7d1305a9287cde7fedbe557","s":"9b03bfe5636082f5"}
Robert Wilson is director of strategy and creativity at RPM