Luxury branding: Achieving the total brand experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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7NRMEIlMJWBkMpA3XXt4vTp4OOyWsWUfEhYKqRfRUqLhUsonapwFpZGv\/5\/n8VCGBjKW\/EnQu7lIbQXSPC14lmYY8eu1taJkRuox9dZWBtyr9xR3YBf2voTGEyrBHlpvd+SwqzbRt5ylzcEvw8zlm+Sxvv+DdqAHCZinok3heRI6lpAKGftQE\/PTr9N10LCy2JN\/EsXCvy0ij4UpHZNTDeDYbTttlRpSRINBC1JJrhb4RvD1NvUPU0aYpWvgS+8jIeCEs5Q4yUFimRlhh61Z\/u+zeBdsjrTSNiiZFN2+WtVt7bkCPmXmP1dE29FB4tXE24ggFmh+jW8M7rjlVHfVClY\/RFpm6TEZT00usdoodXdyfZJ0DZUXYsslQgdNsgU2IhZKQUUOLG79lYoKktFHgn0bUxHfTYhPM59oJmoaPnXn3MVxltLyHlPvwbQIC8nTMvM\/VGH7KSYKtHgehKAzY4RyZJJP1++t1qwlRU\/KbDZ7\/On+Ivz5vtpKx45uC6sL32T4RpZw4YbOTyRdY5t95eiFcYIxK4pWbh0m3IgTZnoF4NtwW0A6XVKq9p8WqwQFHMWTzAbfBx4HDBZl5ks92ZtbU+Gdn1L5eD86d2kOXrKKghq33fqb1c6+jStlzR4NXSAPnWLxYDpQcHyAvdlQqBHhwWVyv0efQXRvFm49Bczk+0+ukIeMxC+sUzWaZVBVfk5DHkpTdiFgEHE8KMWWQZPJU+c7DfeUlc813QJiAFiaLT3WAMe5KkleDNr6S7BiKxMQzwmAQsuR\/hPUNEPkdpi\/jvU8l7MeAS3LBiGq8y0tfU2QojNQddhhFma7G8SFF2qfsEZUx29oUieF6qUtnXdJX4e8peD8p6umYpCF2Rvx9HC5bvn7B0b6TsZhV4B8HG8O5j0hNB0+YxWui5uT0jHSXcn66V8JCgZ5M9sQTaEHW0EYX6jQqyL7YpJcNswGSxT6s74yKfZ3Vh0yQ7JkrtUmvTqxpaG1ptq\/Hofqjh5gzPh+uX6A4LIJEBddTVN1alBcV2o++QgJUfxIZU2+yMh+vix0NJLfpqtlpMtCuqxH7i7Y\/o5cyHKc23gj5Osez+4tt0HXc7PaE5vFKhWFHeMPMRf15XB+UkYcirZCdotvbChfbYICk+nbybeHweWwL706iCH7X8K08mtMAWl+z0qvnZ4p2Twm+4pCzlI2nQFdwvMLrFaEbY4vS0u8PcsGdgWqGaCQQaSgOWY6F1l9pqK44t9g9Tg3bae0pNUT9isUh1\/+6XnEhQU8+JnOAmJaGPK3LSh99po9UgUEgFvKmcR7dCm9w6M+EEPJlT\/fuGbEsjR\/HmMFDMtKaSDZxMt33Rx+NbFRuz8yGJTkGW757hDkRnRNgs\/zzflDYYkwjA\/2HNId7yCgRy3qD87J7+TNSHXbzUgcPXYKUpXSshqANnmCGA7Edc+Vr9i5rcLppKVlhNVQ3rOXZO9yg0ZTOwbpT2C8bfZIE8UXay\/bq\/yidHa4NrZdTM6ysEmUxXaDF6jieJ1th1\/32be4R0NdGrG4jXnv+BW3Lv+zHXqvgZq9EFB05BtUBAP\/pPe6e5N3ZFJH26+CyUOcGDRO7T3ZRcy4J9fM738ICzoI3xaY\/zIKJDjxmlkPA66DAI1rwrDiWYF9B3pN8ekRc0IZItRb3o5ainio=","iv":"30529b161430f36c4689aafee2e1607d","s":"7f6e57b1e1eb7804"}
Robert Wilson is director of strategy and creativity at RPM