Luxury branding: Achieving the total brand experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"35e81b87d8d72b86884d878833a92274","s":"b949699bf66c8b58"}
Robert Wilson is director of strategy and creativity at RPM