Luxury branding: Achieving the total brand experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"66c5bf8014de21db4eae8f0bb45fe96b","s":"d5c3d876fdb9393f"}
Robert Wilson is director of strategy and creativity at RPM