Luxury branding: Achieving the total brand experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4f43f5cc861186deec3f3998e3696291","s":"307b43323d1c9d58"}
Robert Wilson is director of strategy and creativity at RPM