Robert Wilson is director of strategy and creativity at RPM
Luxury branding: Achieving the total brand experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a00c44e53b289ec4a8aa36eb016d7e18","s":"d9ce97d4d66771e4"}