Luxury branding: Achieving the total brand experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"257d84cd09e9214d1fdd164ce9fda007","s":"a87c32bd055e8b95"}
Robert Wilson is director of strategy and creativity at RPM