Luxury branding: Achieving the total brand experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"42de94d4d344432c3ff076cfbd255d41","s":"e25f679ee43349f0"}
Robert Wilson is director of strategy and creativity at RPM