Luxury branding for today’s woman: What has to change
Posted By a Luxury Daily columnist On In Editorials,Featured,Opinion | No 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ZvBcsb\/6zVbuXHwFkyiArUaSg6ASUAFOx7dSL7EKYMVl2z7kfsVHdJs8n6VdoUPof4avdtEvNa3ibIgrGsT1BGzWNKk8z6pIutSf6iv5R3qv8BGtFmRzYcATp\/9DdSXl+wDu0upn\/RBAKeXwJ1zZ++dMgZTH4DxkcDzWWuDyP6dRYxUAFtUtftUGyJHlDidHbFGMTn6XU1TQpDFaYPakL98Te2rApc5osz7ZV2WgXg\/lcOpwFcGiAAtxKG1KbRWILr9PyyBSEtFwHslAEvwPzmzUluFXnXvkoJK7jPaaYmQut7GDlhFJ9iBOfheq+hqqrLB70DoMCn8dSSfQht+luIfGemwdwcTWF56oce6MRyQlX1BrY3dS7U2gWapSBlEyu9QEHzIq\/1m16zziA3VUYzU04jYvr8l3smYxxvuKuqHiAIAF+7eW2Vc+wU0tJIBn5oD4KX0u313QkMqruxxwOT5X2iuIo8b3iBdwSR8qvDY9SBvwfGY0zgTXrJZJGNBy7kMxC+2l\/I4m\/gpe6hPvOQbCdiGVir4VgIB5rpYBZmA8TaV3ZoARjU5U\/a1R30L94Ngdnlk8jhf4YBf1ZFjjBpJquaqDB39jwpP3pcEu1c8hML56sPRMe+t84s2LON930mIRMmaotinA7PWniL0yyoPUvPIkDUrlJQzaR3weFXA\/bnUNcmbuU3GqR\/D5jgQkyjaj6ubn2cVxK1gThViK+kthWwGe2XLchlYE+eUIDYAXnfLvQ21hi+91+acVEJSFfs6m6Ma+qOiX5LyyUIibd5qunGc7xPTxsmFqBZN+A6zLRGhjpO6FZLYLGkhvNrCZu55qkiMF+wt\/ngTtTFSuCrAI\/tad+Vn7xKS9zw\/Y0Ft9U2GzUrLRWnoXYIpRCA3BJYxBN7U50PT4si5yCUQ4AgjztQASQdgUZt9BpiVSdPndXK6Xh2SSbpaOJNepU3c8sBsDDEVdSkivmSe6rs25wD6hbmJNx4ou4wN2IlsHMZp3F7w1OlgXRwAb598aB1UIEHM3uDs+F5FjJemZwhpi0Nco8MmZjA1QfHJ\/eL\/f1KpaMbIjQgy6gboingmwridhhFdal4rzozif+95LUdn3o8pexuWpsNCH5CNqr5A1RKuHRUQEqryUs6f050ZYMTv+\/oQjkBA0u9P7mcgCz\/RhmEN6KqHtf51O5lWwnHDtmn28\/BwUVJL8Yv8Q6MaXKgu2N1SEcRfbDTLhGd+2xTWBFqxBLYGIhb+6dpCeoAJ\/tylvnWVz0Whown9q+uRENUDHJiVMW3jpX3zD+bwWtXdeFVcheJlnYOAoQK5A7m8Qcsdym77++gZwpL3fF2N0V3urjBVxLndSr4O0pHrhN+Di46d3+kOxpzDtnoJ1qbRYXBxTNqgLLHdLH6bOnNFVuAyYPfPnCttWHd0oupoKNWYNna672OLIbKHQ4UzuUGnU4FDBoGyAdxrQ9UjuYA6MuhmOK\/QIR9UvAN7jaOkmpgSHzEvd\/3so9Qi\/EDePuDU4XZbxC+tl1braRDMGUjrM\/3AE7Y1veQUSd6uZnDoZ7uN\/GmY8QslE8MkznMJ93b6\/5KTezVoFPqY6ZJ\/00eTKZajK2EqyahBoQ4HosRSPWU4RG4MPsXZHDhrT84\/Fu35ApB0YC4wa3QvktkYwTM3eoOEgTwSbk2ZBoIzJKzyFeuOIrqUsqv6WXCI104wkZw1uMirKqR9GkuYUF517aALBVWvCieXCJwGmu2C9tzyoT7vGALdz3OwJp\/OIB9CuESLjxBYZf9O\/fu7taIsvhP2jDtTn7gxWK5AWau1dToVK5FGeelXG3RQScLclruO1VfuOtyvcul3FOa12juAI3+utKymX4QGBiKSN1kJimz2SWI9bzU8kgsDQYwh8oxeWW0R5IqUQFI0asa8x9VDqUmk3BXw9WnXqCiQ3AzHvr\/cCp9a6Je4VP5WVBOzHTsuRDMXOaCB7Of3QZIxF7wL8Pk7KT\/5ckUucNld72poR\/aM\/eeJgDWceiK2+IvKOiinRSAm\/lNj+jZJ4sEgOU7wEMvVr8Q2Ruf\/D53PgJ9XipV4p2cu1LvUvGd0mNAEGa9plIZZwk3mVIMXq\/Y1m\/ommS4dfyFTzQqzcnxWJSYmfV2FJ8PqB0Ul7vuRjeVHIQAcG2J49F80Xpbr\/rxOCUHkX6RkwzSR1Zcrx06eKmyjXWQoKVfvWZ9QdlC6Vu+PlX26B3HltMGQo7teUv\/wzJ+YTp13bIKJ4dhKrsElqDNPVLJSRfwkbGfGnCZ3R5vlZt4JjtN72wKZ8T9voa+taWRqLYT8N6BcgN4\/7ncoAVoF72x\/aBdr4gqHZ8kDFCuDhnPsNcJRE8U\/h5+isqC\/RFOQ5bABCYfdBtQ1dyjbSQIOwoe\/XeRg+fcfj7FXsDO39oIGGXroCf1bGsLlRyFxo+gqCtKThOTn5kCF+eO7YbloBpvCN\/gRO9iuLWutQ8ifTdeiI12Ly5O73zNoRRiqJp9+o5kW9tfmqiFyhMtaj\/JShrwiwL+vNRXcD+Hzmse\/AFnmzdfFI93prm8G1mPnvwX8s45oesxSPHwNUa\/KWerQvUWJ4PUaqAVwsOyc\/bet9UfFb2abWWYADx8WTWi9tL3pssM\/Tf5gDd8d8Z3zUwaeJuDMVzF9ekPOCa4Kq6CFKCQnPLz5ihW\/pmS1xLU6Jr3K08Lf\/00YwHtINxxOjSxzy\/I84E03XM+SKEGbd\/f2f1mDT42u0N3RpylSRxrdB12SO0tiBhNOd\/dvpHglAOp34rVaT+3rOJ1C5aMa20r\/INq\/jpo76hWqMK7W9of\/hSuZ09sBylHcpxmS1SktynmyQ2TiMN7lqMaSves7iZ+D2IBCVheeDbw8vvobJh72OSAlX4LZvqSTw80ZNpg1wPlBBAEKN2znm7IGJtoOyjXmhdz21MCqPjmhu3jjN2X7GaaFcTCy3A+7\/SfiJ7W6jzTftgWW3DLYkll5F1GOiZLG+ZKCO0\/28uqdIk+U\/VEbfC\/9wLV1byLj+lzyfdq3uON6GTLSuqIEb6Xu9JKtA8MWSZEhC97yMZbxJCfmznZxtTfziHRcigGU\/14qhq0swJm08MgJd\/NSsF425yZiExBoqYApgRhjessHtB26HtKmk\/tGSly\/hGaFM4LVV2V9TJLalUgxoYGEK3J+AVPEmX0BTe8P58haFJpCFzxpHnVkqzCa+vLsB7gXX8MOb58Unqx93RtZ\/3zmS0kuUqccMPA8KLpPA7b\/7T+JKMcAx7VhsOfN4G2LhhhzoZ2IYNRGjHuAokmOw5iTBuVlcerOZhrq4bCaVKpN3nDMpk5N6xrKrkbd53UvQzKWhMpRRyrH8I164iDiAxUFU0XnyfTGWKE35+K9UEVm2Tc3lvt1QbcrgzGdOni05\/kMFg+JpKhIg+JZMXRDLSKn\/UcW8MhGbtRbl5qkG7580rMfuQOyBhw7Hf\/dNpU9LvkNGe\/OP3uJ51h2pOot26QszGuyhtcn\/+rvkwR54mHiy+odWSb0YMQNioKuECudtU8uQdcaMeDGKTvrTE3ruz1uQBKHy7xhcjTbNnUvLA2pYbi7sQgWPr2mG11vooNzNmg+yay1\/CLNA8E07F\/+jqrvQ9Yu8MfAaql3KsG6CmkpQmhtj1FTMR5uYv2Sxq9MAIIixPbNDdI8mldEGeCCye0c2t9qrqe14+FEzyURTAsS6odbpuD1QGoklTlnHdvfhfVcY+djyKuuPF1tQiNxXLmX\/2a8E2DekmDcUNRnnxJg2LyLnA7RqmeBWvcJcsTzU7q6BGdWn0nN5xKBiDNiaibaOWIlI3Hdxd0LyRM5nMhafEPTly6MixUXNZioJvQ1huPUwYNUfYENq8x6c\/sJ8OY4xqNf\/jwcV0dpT8\/t+wHzcMtUbbiO9YYM8YTGMpaD7mQM9WhI30fUbODHxgmkkA1\/\/7SjcvvYnfBoGVGB0\/VmIlr8uNMe51DkL5bG4o+YgETSWbdQwY+LrEAcJdYgdp\/Io7679yHE6MpTJXAWz\/F+RRSNQFe1yMl+J16GHRZC9yVopUP1lflSkMi1JFsnOVk3P\/sUJqjdY2PGZKWxvfUw0QC79J6WDDZOaSD1ejdMkqklHCRiDhl1RefNJeT22+k54oOoEetr65VYT6JCKcrkvJHF06uizHst9GFBaAla8w2RBmZQWVESCXbQrpq+gnLgHdsrUaCSxAz\/\/XgHOBULHUpqduGxAvmXeck4ejAyGcKFYYSDnamT4ydreUzeWXn51+KMYEhYcKAvVMwH9ztubyY17U59CGjrWmIjdr+NEzaTvxG7nX\/2AyOW7SJgDHDPEnPlJEcQ+4QHBtutVrX8tkAdNaZJ\/kiYcZ7OnS7to2OGl+pzufSNBH73an46AKafy6KF31ICPutAH50BxiGM2Dp+83A4YVghUarq73mEicHn72jK3naPgcKZMQbPXUSE9qnrHJ9rHI6RWovw6o52Mxgd4zoMB0C\/4GwbgKrkuORPTyTeeF8udrgx8X8wNN2DNkj4pPXyE\/hzCyFL6U5Oz63UZV2ygsDGIu9aTrGWMrWUcTuhXW7ZXu6REYEQ59WDG9GL4uM2RBFaSAlQDOFiRUk8eFFJfLzhAGAVhjHSHScpoIFkFdjoaUsUgnBKYc6zeoDGzgeTNiEUeYS6Kme3kGKQoi3QI4RYY5bnrFmh1NWhXVTEysbAWtloP+RtJ1aGZeVDy93XbhkfleSwSF+khV9WkRRfOhVdFYXhsdtap+U3ekTJc3YHbq6rE6MIXPtcq8lHzivCy667XLuFtEkhZgx0Q06GJIhi9xjr7QpP5+KbprujZIQ6kTht60aDVOHQL3ZToO+qvan\/c5wk77Ly6t2jVM+rZhL0mh8bFLA0nQwpf3m\/F3lQqf4kZtE2bAh7+us\/9kkYgu3qo1sIGcFOYtDfZqBasdI2SErZFuLmN00FggzevnWmR6EK440BUULKhf+hQeLHq2tvt3a131IsgKkLkbkJFnBwUhbu1yJ5gJ+Atj+vUuhRKUlyQV\/LOIRsbk61I5lFR\/h65iTfkQbzmlf8XbdGmHfurpHKHLNuAesV6cWV6YUIwiMaNP0+MsoPkgpbm1tV40osK1lM5hNNRnb6W75h+eM9F0hNeegzio+p7M4GALr9bWZeZQ87RFb2pQ3Kj9id0B\/9joVtlOZhr8fcGuu\/NKmxNOi0Lfhl4ezgPoAMzohhkXRPjMygyjW0bXinBAVQsjjS","iv":"ae010458384440befafccb446b1895ce","s":"5b5c2d7afff6c56a"}
Mihaela Sarova is strategic director of Added Value