Luxury branding for today’s woman: What has to change
Posted By a Luxury Daily columnist On In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"2763ad393ad1037c1b0e7ab381ef5e57","s":"7ac30f2e884ad5c7"}
Mihaela Sarova is strategic director of Added Value