Luxury branding for today’s woman: What has to change
Posted By a Luxury Daily columnist On In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"8ce45c3558bfd0aba926df531158a887","s":"b026df79099833ac"}
Mihaela Sarova is strategic director of Added Value