Mihaela Sarova is strategic director of Added Value
Luxury branding for today’s woman: What has to change
Posted By a Luxury Daily columnist On In Editorials,Featured,Opinion | No 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","iv":"b62c5d9e1309081cfe5feb914725cfc5","s":"0e22ad1c45843b89"}