Luxury branding for today’s woman: What has to change
Posted By a Luxury Daily columnist On In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"a69c4fafb2b0a3da76e73dc3830a1103","s":"ea0ba2efde7278c3"}
Mihaela Sarova is strategic director of Added Value