Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No 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","iv":"5d6e6fa8948bbec5b6300296b4c3482f","s":"67dbcbebf4e9a0b4"}
Mihaela Sarova is strategic director of Added Value