Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No 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","iv":"49ad4e6dda1ceead163caa83b477fa3c","s":"e06d8add58a873f8"}
Mihaela Sarova is strategic director of Added Value