Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"00527e1f62229219ab00ad3aa8f32e8c","s":"4f5f9b19e2068ffe"}
Mihaela Sarova is strategic director of Added Value