Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"7b9daf5b68dab16b59bfa1f0af71ef80","s":"354d08c5aee329e4"}
Mihaela Sarova is strategic director of Added Value