Luxury branding for today’s woman: What has to change
Posted By a Luxury Daily columnist On In Editorials,Featured,Opinion | No 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","iv":"8e8ae559041a4709f4844eb6906a57d2","s":"79e9f7c506fe2d9b"}
Mihaela Sarova is strategic director of Added Value