Mihaela Sarova is strategic director of Added Value
Luxury branding for today’s woman: What has to change
Posted By a Luxury Daily columnist On In Editorials,Featured,Opinion | No 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","iv":"e6e8cef56c1cda1c0277de888510ed6d","s":"9b08ee89ef442f89"}