Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No 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UAl5wvwS5CsmVWHTk3\/r05N1r1j\/ik+sKLMaCwrwYse49vNoF4VTZJMd4QMFVjumWHCvFw6rO89kAeer22A7hnD96p4fgXpMYOQSFbyTCNx5GtUUdlfgJ+v\/q9LAjbOrQGZ7IxdpcLAi53uZSMCui2k7Nx1gC7qkG0xbLs7OXCc0dVuaq3pg70c7WHbPiRa+ifSokbyj9Ft1Zo4s5LiKyJZQkKdi2eTOGe8KM5wQebJnHbRQkKIc7SbYlrM6G6xdceSzoFI0Pr067awbzVmtZwWJgFHhgF0z3VLeLcrv7u6gXD4dfLH7vOMr35XbBAOqfGgbi0bLGF25nxT1Z38UniksKrnEhTra6OnMwGIRfE40A+CX7H25qL6ATIIuv8OSTRSOUy6G87oR5UGW\/WVOmVBrgSbZJ3BONYtLs\/q0AGlulRUVYah5k59M6YqlKzTjPe07HFlr+MIxLhb+iXC3gQBUQr1bNSIVOKfQdFGYLXUDk8SdxK0NOxnDqJUzWpK0FrZloL\/\/5Yw4okpWeMwMmJzTsckJLFYYh+Io6UDWhEdP0pBh2lXP5Wl7A7xQk1CnWtJXZK+YnBL7hq9h3XdytIkOiSH12+v257kUsHFEytkCs8wUhBpgNs3Eu7CBbwYh5m5PPESBfOjTFIYXukZcJDAElVUmcBZzqtxXt8CWsCdLZHRd45JtoMemwxU1MPnA3gUCP8ilXgOT2NBl\/Kc30Nx6q5vI\/mUmhQJCiqZp9ECoXSL4LYpvhQ1S3aBWP7FWiKVci0XXPAX1ULiNQU\/KERhNKScUwzkQGweynMySH1HnMx6iqEjxI6nlAxolqMXwEO7fVOzTb2XSsjEIwbUpRejtK9OJuVzCm389oZq4ZT1pgjiyigrHRF5r67\/TLfhXKHa+c2KTXoA6cXXVs+Kyc\/1Ze32uIV\/Qe27siq3Wt2hq+xr0q3\/S9jsu3RLByZTEUU6nGyBuffuYASyLf5PrUnqWvNPVN\/FB5JVHytKtaEnaAmitRoilacepyG9q8atfMEFzwsRhaUqTXgp+j8r\/UWf3yzbV3rVom6oR+v7GBY2lBqYFKY5W3qlqd3mBGgf4Z6jss\/ul6jxFGcm+5UIOPiwIwz\/VJfhTXCj+ZbiS2lxXNACb3+UZXovEr4+jfo3RZpaXua+gk4JolNsMBlVTwM8ymE6+5mGNTpftTQjqCkwJ\/+ADu7UoPxYv8RFEepUOuF1u5\/7+WT9qu1OPebl\/fL09UwOT6QILDk0bj18ZQSVHon8mwdYQmnye+aTft1XRLOtb7ehghpIPIWy0UdkZ35eXBSbDqrxGdAT8ArI5aYiIMrXm7lEz2Qk+5O0+7477AqAWgiGoWi3zt907uG6rtChxfwChHyyRL\/HRp2HmQDPv2bdMJ5Nt8Dj4J4gVRiMFeOe3OG6zaRwi4V6f2W7wIZm6A2qRTM3vqB0CUpdsDQHPD6PHNAf+0LKUTEGiGpukq1jaZcNEvFh7M+DnJOqyVCc12ihVqsP18uBvVlHNlT\/Qvp3gXla4iBt9+2jhxIsJITRyRPmGhCwKIImXs5A\/YCnRo5nwsC0t+j92m4y\/It2F\/g4tnKti7tyVyVtJ31K0jZLIpgQ2C1w5PExYjfg2VZDvqPIIM4D+zjGpSW2yL0lM59zx\/BGtzKat0SRVYmu\/zFns5E1cDO56eIZvMgSdFaiLcBy+4NLw5lMYQlSxEIrXqFnbIKgG6c3hgv1NEPb\/lSyZT6yAM+5PV96l2qzyv0++a8FL9wruFrSEiFTXKdFCr3pKKQR2uPkPxWrF1fivIXdbUQK5F3cZ9H1u\/djo++cL9ScnlBe3AakOY3RtJexYoyVZQq\/XSUr0ZNNAYbJNe3TBZepjKAvq3QSsUMnEiadNlnaMg598vOfrcMwGQs6YelpKxf49VWKTkd8OM6Jux9MNVlrtGnWjqUOItzlrl\/cFGlFbPxVRDKZArdh8R\/2aydWanUxxW30jrfiF8VYnmJNDAf7oVfV1bd6qRF7T88kFAMS998LC51g\/xzFhEfCU3D4JNxhP3vdfu0\/CxxsJhVrZg\/2p4ZupTcA\/uo3tYadyTvdo9hBR3l6OjdLVwSWNymDUIXIbCmIyWWZUF2NLdQWScTvTwn1XyuJJzDOMbJVooFBbd0LfSOgD8stsZetsanPjjB4gN1OZdMJxagutx9cx9CIq+RCPNTF8QI7oM4RYKhiJ0upjrW4jfkivfJHieeD+jXiBCg5IIjE2JmA+rRCV\/Kt4TZf\/3SKxZBAq83E6aBGqLF6q98Mo0rGw\/r7jDmIXahVD6q0fseusFS0esm5Osty\/djZTBexel3YiHvs2YrG96Hs+L3v6kYIhb8AjWoD\/z4DkUhi+KV5egYTPd7RZQj+j67GGKdI4ymxnVCV+xvkgEj4rrb2vMyBlsaSYq5foDsh0kfiaZptOSldCryNIBIGzLVKrPMAIeptqK8nXN3bhRT+n01UeeCeYcWOMdP\/DBoWAb9XCA\/S9P81PBuuEhcSdnMHTs1edwdIdahsa4VN0+n7pNKUwxVzNakb4DBnM7rylwxMH1FfbaijHtDH7TZzXE3r53ymSX7ks31e92i+FEQEfUFg+xvNOI6fPqO\/FVGk6UmXkAlFwIyTUKZ\/2SZyVd18+HknOLXLpCW26MmZIcbsvKMTbb+38eUuW+tX8y6B0Qz1BjpfQAkUV+iAr\/OW9UJqiJyqJSLSpVmSN0cDh9dnTZtNo74q65gx7+Ok19\/BBfEoc4JJr1gSGC4Q72MV6\/6AEWN8lU1ZZ4CuIflLUrpTHO+ek+dKZtgrRP9Vt7L8A6ANQasv5nqX7MS+hngWh+te\/xfFRFjFVESnb3ln+oP+0anS1aNsLOYIwIHky7e6cNhjAYfaPAKLq0sAS5LE6k5oIBE\/hQNeevZRzxsKtpv9MvSU+CpKjl5xlkPVCrAgVhLts7\/P5o4ZI\/+XMd9BV+VtJTFdYIA1MxfgYxfSolbD4uKbEnf1PYQgef7qKHIbI9E+FTuA+JNQVA7NQCjLFWDZar9\/uuprZu4d6GFkNfAxhMDrs2YHUB8DdbCm6J+VPHZ\/SP00M\/orHF+SUDAfDB9NfNB8aJoOQNaZDJM7yYjqkTnRvLm9kAAjRrxTNzJIhRG40eOMTnWsezthkcKNhjX9oOSogr0ksfRiGFofayu5WKk8O8lb8OF+\/OgIEnZAHlKGAxTctViu6v6Hkk+zJEEUbsOHZ3kvuzOFSo9ODc\/Kq8UgGBSky4A2lPvfBgqUrkjs1IjPOvrBdh0HjIy+9r\/evrh9Il\/uscGL8T+7mawvV8FcUPBM7\/DKr+E78Ml2Rm4hlXNMAeG2S3RNdFXOTmmhSQ84wGZMuXIvFwtJ\/q2TwUYf6fFgaV\/RvEzodaj4x\/S9\/iPql7Q6wSjf8DQWtUitwMNJLjsmFjoUgnWDs4lV8mEfNvaiTaGHc8MXMppCtiBk\/agSIuBrJ4ERBt7qeN0mKN32cgf0zshtwSKEIOChjGctJtKqaply\/1ZCPEDlW2EnLw1CqDDO5xA6GRsHZXzBYQ+zYV4BNO7FQzFLcYuPF6FzfRqTbnXB3DPgx19bGqPGOPXRjFLGE53plvmuR+MFNLhimqkmRl65ZXFhcDpWWPi1UPwc95FbeC4H4jjpQ\/zmi4M664wv+659UOHpZvVfA+8q5uT\/rbjJpfi2OqD9elBN6giyNPqVDY4d\/w1Us8oiUKt5FWNAQ3q9T\/xhG51KE1nil6CyxQaYxpCP78eKUXogP21Jj45XvbBgh\/HC+mpRQO93CJQAaWS7+v5V72\/LAtGJSyZpYvVIqNmYahmPwhc2tblexRoQNcKidccztLSTnIzQUL7yQUStWiQauYW9e6rysLWrHcFw+YEjkLbxHNJlUwGeAe+Niupfqe34c4nIRLF1Kb\/UYBwnXYMiDxmBBEVg2eFqG4Zm6HTPmFlyEnKfJcJav06fgzjPH4jzQl4UMCxX1EZsWFCLbp6mgWjkTjySzOBBzyCmj4RK96cER0LqRgBJitpo7Crdr0CoXU6bxK4YINdev86vY9a6lhxHi0aFpMYgRQcBidVQv1ZZWfxd8fseGfHoRzV+cxW1IM2Q1L0fx7Og6SNZ+kcKnYrbNmGA+++\/fJG5wAI6Ey9T0Ch2vhN4F8+Lpn9MmRu+pP3WwlSEfHsNghugOO\/OlpWCBIatsr66Tiwwf8fKxxGx5mrlpZBtXj1y45Za\/qN6cGfYTgfkri4Zga8N+XGc1WXvhwsQjSHNvD20pW\/+VwB13b\/zGvNkXDE2WQoqcCcobjGf3rFA4HMBEmecccd1+a\/8dBZ9g6ZZ1CirQsoMaooRWi77H2SNrCwvuMY48TZEj0mFYw96K3o2nNW4LS29z488wGqntk6WasHCFjHOkfbJpI1fC\/wDFzri7tTp2abG2y0C1pTw0fJa2Uxf4es6nisurTRTMZZTq4pwU5rndRVL1nAd8Xap1MyrhlVHEQbuHtiUH2EyA+M5momdwnigXRjrx5wUZx0OB6ZTG7r1lIJi+7xQw4LA7iUI8wCY5zqDDgjYXsLckQjz7ZR3LJ2pzsvZQJLSpnYba57VJpabu7Eof+GIYx3fN+GymopV+SfvLMdORqSN9lZtiqS6Tbt3L3PBC4+T1mVe9jmCI7osRCHOpW\/UwGVSfMNO8XIfQd24A6V1TJlJumAx0rz9BGNjbtFLaQwUYoW7WGYtB8CcqBe7\/jqIbiHmxt69GCxryCfxfKQhv7CwpuEAzL0iKRo79ggL4d14oKhIQ9bGqNUD1KtO6jo1A1\/bI1\/epvcyBo9S0dtWGaTY1zpz8VG8xyA2krrHdCMLqINK6JKCroOFA4E3k1oq71EHL27g4tyJy+P9JjeZPBjCWjc9ia3tyOdj\/XkvU59EXSL4HaLSh5+64L\/4cksUc+PYxJijQgCFCiPQTZL9P4fEsh\/IpWx6rSGq6o5krL3zdrWjWkkBoJj7QjU+4U+JtdOpyl9oO7wW\/yeTKEkg6KDm2gobGAcnbRQKsrUvutyRhqC0cQxlPvLoa\/fa0ssnxoFPa11\/pru2kt5hl41ENYC+kUsA1bgwi9G4+WAZNEFkyH1F39\/o5cY6GwoKCe+2k44XTP44qdl2nTqqmcJdU0sC5xhQzV+WAIU7xBiEn8uuO5ziTL8Uy3ifQoOGvorI+mSf6sYo\/YYXfBZKEmS5WzmO8f26AvEMAydmCMGmI","iv":"e96fea4e656cf4bc7e16b45910003ede","s":"1d04ef1411e70110"}
Mihaela Sarova is strategic director of Added Value