Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"d5bed1a69d3d0a8ef3d1e5e41f3309de","s":"da2ec3a67a5743b6"}
Mihaela Sarova is strategic director of Added Value