Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No 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","iv":"cc2e4ad422fd97d2f63d79e0bcc75e55","s":"23df257a61f36e6d"}
Mihaela Sarova is strategic director of Added Value