Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No 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","iv":"ca51091158f325664cdac0e0c64c0203","s":"5f5b68a00c279306"}
Mihaela Sarova is strategic director of Added Value