Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No 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","iv":"a6183ce5be0c8811fc81654577d57240","s":"fd028de202f11240"}
Mihaela Sarova is strategic director of Added Value