Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"78a761badda86b6f7ea0cb3a3e277ccf","s":"8359cda5ddf78faf"}
Mihaela Sarova is strategic director of Added Value