Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No 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6MHf7EmODREmc61XHFHzgai8Pn2Ly+9iVhRgcUD3wURdizG+dmCJhau8fF1sb2\/Y5I9oXYEwFa4GXgLvbO4wkgl0fFJfhrDlO8ynd24FyU2ZtflBRt9h3w84gtdiuFEQ1QPgMrPGY9Ld91q1A3zS97Q2hpSL5lwV+PsGdhHNYgEzqf7wyfqjhEpsJg1rrpimk7W4SEVrd2oSdtIT\/7r7LAiZ6obIAXr6nxSxkTIkEWOFvZe4+KNM1zJ9K6Q5NKsu7c2L42cE\/19vlUt5XLQLth7C3waWNqQryYIOEWxw8kd9zfTyhpItog+hPhhzg33MKlWiO4ZnZvsItuJuvttvbvQa7XnGa\/CN1UbXBjYbSai6wi7a4pnnOYzuzrZTzwcuxB5Txve39FRMi1uLuIV0O1Gl58Y+vustJakTA0QiTEGFyp56EOn1eJ04t3wRz8POUAYJAa0E2CDAMKj02HhpbJLyBCJKPTqyMky9i8JHAkPDAepHoPoWaCS\/YU7SjkrUL0YakFzFhxFem1\/ZgEoyvw22jQXGD+QwfCUrWhQzAo67JxrDhdflkIxx5dmrwCVYWOFrxQHDnKwws4ME++BTziMxEjNY3OrtLXFpOTPBVEESLeGtrppuqSnJ2DnONeYPzgI8ISr5gCiIvKK79gUkuMcGvFdjwexy8mssDkQlywETthxiWf+lUsjLxq5PgqaawtHf7mB7OvhRV5T86bHtSCgJc\/vMh76D7tK+GqtTEviCJddTxRA\/NmJCCghcdu6Uzlxg9GqEu5fU\/IcLRb3ycQblYGXQREPWTuWOUYOXyRGG6WBUAd1Pe2toHw5dV9U8zb70wYS9U9f2lGNvjfUGnCrkN21dCrCZu8YT5ZBzfQAT8153qmMITCm+lZdL0Bjn7cUddg1kdXvMlOb1XNKSKHoQYN4HVPegGP65dqf5FFDAGTepWFggmhEA1hexSZczTsLA8xsWtLD4FtC3orZ9\/SvxkyOhFMfE3DKobLCdpf9PwNg2uy\/s4Cb4XK1nXh8fiyCGBH7EKzNFzPWLyO4FOlrhrox1eUyQinjfg8qEsJi8LnwFAu+MhnButsAgv+4h+FiyW8YbjQgl56wadi5I0y5oqhye6rhdcEGZtbt\/3kz8BIQ1h8Rmxe6E01R2lhU8A4cFUsaZedPN1uCEfq5JJ8pHWt8RALCLzdZ6okTbGfTzQydZZfXYS7yttzCrB7fW2YdsDjnAnreR8N7sxfqmRj\/mwMnMqDGmNgTQfjeN2hmNHp7BysVaVr400mK8X+e5kDZrtOcQ6FdJg2tJNXQwKXg\/wLPm7+yVs5QR1YujLW7Sg196a7Bn+YZIspYeJyPw\/jSdPcuCnqFNFKcT\/m8CEa82Zo6AmZBZVrn3C\/3ABwMQMbewOqCAlepxt8w+RT+Q0VL5inRx8lJZHWOcojsRtXAxonnjp8VEysblTW1WlqHbVNbtdi\/z0vhLyLPuGVqXQonHCSfHgINZ7BUR+tDKbiKGrxJjS0KPQShIpyaGh2fZoZ9tN4ca4bwYbQ3SswtbbMd4eYsEVim2GLO46moQ3a3ZwEuwZ7pXNM6bjpWK6GL6UBnN8zP+4cL9nxfWrOH4Y6qX0A37xIsjCX5S0RnCVnjHeCE98tuDQVbmuHnxiQ3pRnMO9NWJ37531OhDtmW9T53wDMdisnYq8JKzD3YZmV5ErnWQBtUAD+6Caqzpve+vl+2hH0gXi2n9YnJyOxRrGgJnxNvBWSWFd06DAEkyl98gO6Vt8S0Z969MzGUBY\/gR8PWpr0u2iqiLAQ1xB2FdjzIzx+hwf5dN+nky4+JytWov9c6gut9lKfaBsdr7MOA\/pu5sHezDkGcGvKykx5q5RuM77l54N5qsuZUi3vyEvmOURoIzzd3Pky5A4mvh+7Rd+iV0DkcVfFhMxJflPJ22O+MhEsYE5cZfzQjYpqaA\/M2KGknl\/BzJaRaNn2eiRcjMN3s0YV+UtR9zIq6xCaysZZVUNsEC3gFfDKVl\/sCBbtQfN5zJM886EtEhboEzEQYJTIgAE24N5QX3YZH0WVCHz7F\/NP+JblnZQeYs+qMboLVRiinV6wmWbPDKQIPSsF5pr\/xNY9d4XIlL+3pT1ecnr1fTJGNFN1Ml0\/DBQaZv7jhUYUfYH7\/5mS1CIKbhOXNhoWyPrYVIEeyra63Xs059spnkgq\/7n8a+\/FtlQPOXZ8ZT3AQO33DL+lEHlNRQO3aYONrLXXy+nB8w3GcR92yFxbcaWoM5ANfiLJ2j9ssEP5Xgduu3T6EAMdwkWmR69lhazNbKcLPmhQoN3B5TYDmLLMtL7AwR4edaY5VmGnbNRf8lWA2JcKoPKrnSh2ufqCA7rrp4SdUCZRqQe3BY3G\/T3GVWl9Uh8eCH6UxVt1k2vcGw+AZT2D3O\/RAwWQlDlW+GkipExPay65c8wzCRojXVIYJIMtHuqwl5bUTP9V5d1wfu2I6lNMtZyr+p6sfnb7FFtQQSTqm78ZHtZYBAYBuJOqGJLwOZLEhKu9wM2XATkaiuYeSmzg2bgsnhg8lEYD0aGNb5Z8LmoYI1LH\/O07d7csJWhGUvVV4u96HhhnCjisLpd0qWBzqs9pp5vWleLrPWy\/tkbyD0D673YUPZHHengh8wltdCz9Q0qJF7AucVjC\/Ic0JtldBcgQYwxnYw0EDqHJX5gkpC3IDt64xkZRBCpv7\/8WfOz3rIuxo9IUj8\/yO7jvaBzcZmvPNwVgqNU72gtKwXduQ+kCc05sIxdJxGGX1Ar60kPRE9QJv2WLCZjVZCP41lqQPCvyggtI+iGEAxkgbnou42KS6g7ZhK+EnE6DvMl957vPKBgrBjOrlESmosJZ7nUy0iSP7K3X7LK1oOp5jX\/dv6YPGxV4LYl3L62SGIfkkL7H8+2v+Rk0cNQPoLdOOU6hQjlEHwmE60NAK\/KhHzwY2s04muf3IathBXSYMa2x5OEuixEhOnRWczWbSi7t\/9v+309aZPb4UelgGdGmIJox84BRM2DhC2nZ7Qr0xz8OFHpw42Gfu+NAM1rDBkbezUqY6NFLY3JNbahr7LsIhSZd3p1xj\/iALMapD5zJvFmtPHi+XFzJVGYlY+ek7P\/A7NwjVCw9GffBlHF1+6P48rfCDSaG0H\/R4Mqz7K9OoAN50pMeBsHSXQP5DOb+6z2eebQh+hDYMolhkyPsl\/bf8K8mWiZdxcPhoqfIl76wjMZgKR9eCj7vc9luqA0\/v9qSTJ6+bcyEfdo7STwFkSBE910IvM+pJymdvU4sPIzgefxMNg67xthd\/rX+Lq4CFIldvo+7SDRdmdkEfAh9oVCsW4JoYDndWU+zT5PByWCsuUgAOHuZVeLp3LjGjS2l5vdTRUi8e4hv0v6LPLYJrO9UbTQTW0Dh6Hu4GikbFUXFZAFZI+CNb0JFSp1kgx73w3nx9j6ZDOhtgp2JLC96a9zGxeV9Ki6TwO61zcWP1H0JJuhSJlVNumssa4LLt65+QjF44sDGJ121VAoXFMFU\/uEUdN+Vixim8dqj2wztmvXpdE3M4bCm18BW\/bf8QDTxYkRhfssngZfT4U9EwSvTbdEN+bMp1zY58yw6z+ElZKE8hpZYZaKwMSdP1lxh30YtTAGF0VpzfeFf2quyZ8\/9LlfszHPaLIUyrR7Vd7xi3dOn2L\/XbeqCzh\/jpVCRlhrY\/VGkDCLBtpP8MKg4cmv2zNIjHVFq33OqsFKT\/b4paT2Q4QtGgX5ovahRj9kHd8HIUyBNVUANrR3fZtlFW7f85gGGlZ9yw28GqnVRhPKSueFIoZtnoW6piruc+jLfkHYDtEx+WX3uqj7vgDZ0Dh+ErVVQLBlT3j4\/zHOSvkIJLDL3F4QmWTJQjjuHCggCFoXdvaVQ1fGRhCYk4mgoczP9or2q6gvMko+sceu8TingesYGE+dF\/xOJe2CZquYFSmFdMm31HmigTFAa336ZfiqfStAfUUs3VlY7X51wohaTreu6ukWe5rx7kE70OLvgdvQaU2bRSnEfuqS0ufq9KZNaAmuVSbfYoRytafcHMen+QX7BKj9LCPXho6WhS+pKgdyqqItruREOPb\/FJG6Mcoim57\/TNXhdicDwzsFYgBGIYSUCkp77wwX1vMDAmJmZVtASONAAqQy7zaW4X0qCjrHYIYm+L\/DkvCPMflzYOTVY7VgYT54WGEnGZjg1RT8WMhztFZ5a7GRnPsHpyWI9ORCsbwrKRDs0NhE7YJNVHbs\/1Vpy4TsZVAgaCe+q7Rh5N6lMMc5mnI9\/fMH2PlYqfyo3o2usml9K\/31O9VhGu8EvPgTZ9\/nHbUPCP077rrIhWvHltjZZLY4EqWyLzJpdHWLw4y8wH2+n9y6bE54KgLSSFjs2gcY6zZ8Al6rEQ8UZ03ASFLFrPG2TZE0gCuSAPWc9mvBQ9H+4Z0aysUZXCxDmqeiOAtu1dlK3NzjZmDkDH8TSpG4c4dSrOSjjrHmVKX5vYFlRCuNJ3nAOcFFUIa2f7r4kBIcYe\/tbmjruWqK5VrSQW0OO6digv4J+Wbsx77T4JNKGY6tNGaFvVhOjTSgcAZSvnCW\/zUYgkLG\/cJsspFFPta9vHDSKvQuuMUvCIZ2xDJjcJtnudN6h+HzKcA24laB4ygu6qU+IU9u1ySgm8Ot21h\/miacf0OJjH1DaSr7ez23MVhNFcBSzff+cTeD06kMON4rR0XfifuyzihnX0fT\/Uc3had67PCh1owILxXSiQ+v9\/A7v4EjjZ4XW4BVQoKebTnwiuArLHXsj7y7onhkhKOuo\/m+H10Nw\/zrWNp0TkqPyzLmroBt5l+UQjXkSEY0d0yWV6nTALphC5Kt2JyQ2wtU5pqA7hkmPFcb7+JpNGySea6Qh0L4Hf3cm7da4DOST\/qTB1agoZsXQPxLSWpDv+Tb51SlPegvQcZ9t8LFlaqAEnq6PQQzF5IOAeU\/1i8qtPLLdpzWKgqnzZB1mhkyllJZ7RxjD2R6RcynisIVlmwmN1dn4EbQDi0Vm2mrV1\/3bKTFMnAUqN83H2uVxnzcSY1K424tvW7UzlblSO7tvCDnATsBTlaZ8dCcY0GocNl2o5rTrcfVjPI9FNpjYMIyPeeju4VuHvCDKbDyosu7hLTG6bT675uOhW2xDh3ZhD1zd6pEibgeExBH7ODPNcgRuBMftzaVGJM2hnrpthEIh1Go\/NijehU8AUvEDD3QhQcedmJMiGN8OkBEifKlv95Ll4aM","iv":"9251c4fd78a5bb9108f939cd7600bda5","s":"024e392493995f46"}
Mihaela Sarova is strategic director of Added Value