Mihaela Sarova is strategic director of Added Value
Luxury branding for today’s woman: What has to change
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No 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","iv":"ed40d139065904efeeb4422021e988a3","s":"61b97e6843fbf997"}