Luxury brands and the secondary market: Why marketing is everything
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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Lu6PMEJoh2DUhmajRxh0MBSTdwpVA5gv+EYLDss9RyObr2fN4DqOmuqv83NetcaB2w76SXSGOOUUTfVlWSszBW4AZgBmgKZ13RzzeDVsa4ikDXoN3hPpa4Oz9fWC1RDDWc00ggDeuHWoT6GAXWRUp0S2f6KqFy4xr4NNU64D0NkD9Pj\/bReIVj0mnpZkw8b7sgER0LBnq1U8T4IcxlMkZ8JOlem7aDULu+segMhIERwZcKgM9+gMvGIVj30jkPpP95skJr7zHuIwSSKshg7p0qmZ09FIajC9kABOpDH5jqA7FotqvzaSB4VHfXaS7mgPUy79TXMpQZjb4TEfQmApLXtADhPjO9lUu++BHhoDWlLCdDT1TDeE\/DJqB6BiFqzTN0kKqU8syVI+XeO1FjBGNCvKhZQLU1XUYsnWev42lesvtdVQqj6pnAFX7u+w0HIHSlmpagPb7\/KfTeQnAIutY3EUaZZzwoP6rIT1+HXpZt2uXNjCfLXEBnWqTyydCt0Hi+lfTxV2UFECHPVkcTfyBF8ROpP3GOpeSFskjR7x8PJQiWlbhbj07\/hE2VAtbf5PGT9uZKve2doZezOHjBS\/gtegR81hUWDyDeJqziNdaOwJg7l1wO\/rqtFR\/8eZ\/0l2OVJAcBySTO++e+6n00w35+odV\/eQgv+esQH\/+3JIja4FDfBGFuscnYBnptGsKXTX565lsHkCXBZKYw9uQhsI6lm3CfktrkxVe03j4PwXnnYylB3xvBWPsVrko5BVAdUlLjVr59XlW9j1fcfD+izxjbAtTOc6TerVpncBPKhuYR7x26+GL0whc5JqNaAarepYCw+jS+nqQyPMiYszdo\/uTurNWVixuoUK5SBDqAXxtMnHKWCSF6Ru1C5mKGnXO7lqIh1fZG4Q4QdbPLkGoAgABBAuMIS1BFfY98MXig8NfDbfLX0\/tDb+Y078YMUeqp8cqh7eKRdPkZeChli\/ChvyuAVWkNpjd80RfwnJZX6Z5ELp\/BPMNQLqi1SVCKqTSPEouxzo+YV9eu7vxKKrNm9p6DwwN61QrOw1kF7yh4URRmX+3Bhp\/zjMupYjkHJHG9S4Lf4WFbqgts\/G3HRtHBdz6blAwe2GnVG2keXW2Vc8q1+mIUSHD58uCHtNPo3FdXMWCnh\/1nqhks0rLUC20S4JG9dIawDJPS65wocuO6tUW2gUfa2aBrK1hVk5XfbG0EnPB1gk8Vr3urYf5mKodON0s4reK1xsKSkVYzXZz9ZeDoKR1INJtcw8w\/Wo0h\/YZsEcxnzR0S2ckNT2oA7ungb912btDv4A3ExecePV3JtVAfJGb8j\/VrgmNMcqGnSZxDs8rmENNxxZ8DOB2ucBzb9lCGZ+GW4EoqMTulm64cnPb9Mnzhe\/E+PTxnVlHOwe3mXWXptLTCEJ\/QdWxb+mrypgjyNO+FSaAQOPdZik4IaQ7eMXNyCbH3UkjsLmGh46YyAVaa3ooxFfi4UhgOZTgP5vN2+BdEeEiFpApdyry0G2qC+or71tyn5eP9D7eZnJpsFUaTnL5Q7GwdmfRw9sidIwnyC+CiUxRpeRhoDP977b4yJo2MIkVtdKbLRQ2jpOXIcKSA7DBMrLJXYkPPbh0mWjVjo9M+iRn6J7aiP6eOu6aMGSp6Pv2x3R8ESIZAueMeAr2elW7c9q71L68aGovYvdFsl2oXFGHqAebt2Uu0781zZdt5Xut2awSxr0eJd45iEehlYdTV2hNagY7lwxFdEA8b8PCHEhZkd0I31M9aE3TPVn3QpEs0dU6LsSp22x2oxmOK0pJULjv284uKFQYq738cOiCXTaT7Vl\/yOdGS7V77XBrp+ktdZ8xGJnO5a5gQAijBc3yo9msbeg+JcBl5JLC9pP+UDxg\/70K6h36pd4aGmsMERgHWrE7e8\/Mf\/CVBz+S20j6YdTUn9WbL2aS1hsobStKO3g0nqI1U9U9twJyrjZL\/psPTrev5ASMB3a4nduxE9Lm0tnyTzUbVu7iW7d\/mOPfHipm9NIEO5FTxkvmVfd7xDmA1Gcbpz\/OfUVHWVe\/jPESKaEAqr4uNXzMYXLSE4TWD+H++fokDHVY8ijBbBGauwG7NGlX054a0h5K6iGezWBAHuUnsApyWJfU6yEfTbysRwUyHVpJvgnWDYeXlZSIKDzw30qhw\/lr6tuL5IK+z48cmW4IVVGlrkOmzwHsyQA3slAWcydqeuD2Y4k88NoWPqvh0dCpwKKnXozPbrDt0SCFD80Q0iXmtq4Eg+\/atMHCYuztX6DnQUKSsG\/2RSUxnxwMnjo9\/xmUmYSMTNzpdtBD99Nynq6gps3Qbp3a1KzmoKQwaF8sV4aVOYxDN1OZ60eKxm4qI82LtkljxVr0s1yju98BEf8XHKBI\/5PiWL02ehk+TWZfIyc9O5ivh8BmdFhohCOVcNyzoTnYeDW1Drz9Gx9BTZZAIGuPQBdY4rf+DdugVCSC5IXzcZouhXmXuCtG0eo2h7DNO8gSfapSVpc69+7WCbPJJ3iLa1oCnG+O3\/PSnueri3t53mGBK5zgsAdkee7ey4dwU\/taL7QhUIT+pKenAPREfWb0u9qxc0cMHnvtcpfaWFGov9JrPddJUhhF3oklGTxQoPwwfzXrbalUA05rULaXPnwLGQJG62aQwawJqE3ChhYiqChDnth4qfkMkagdNgzZQ38rz88xWA9vx2dk2mwOuytiHn66vANRnEZ8lpx0dey0ExVQGjU5XeMvdjNnrBWgWSyiejlQrxV281fVMzvkbtCLTZZF5840Y92soOVixkZmthFdSuvFc1kTJWMajDzq7I6BHDRa7KbXl1tetqOXqKQiciYfOhPPILIahBznDULIaqDR5kGwu4B9ET1eLFsOSeS59gFeXSjSr3DECYNNZAncDrOUToxwWAM9dmtRR7AQ2fTiQ3jvDtVJWHfVOwoXo04zTV3ANzwFsAWfvayQPGKlkNMUpll2x4EjU68szeV+WwnUiU0NDFBYRpucuxU4L8U9HuL\/LTrCnJ\/S2QentHwMj9plZ3\/T0ht8aYk8+3yBgOQ+WFvvZbxVswfqqP9ArLsPRqZs86+QwMMJCJQwkRG94yuLbWC8IG4iXpreXroDXJ6GwEqGB8fIzWm4gxqWgG7\/+IWS3WN4\/eJAecv7d6pzLAhZSHkkE11BCHua8UWYsY8ipmGc0LiwF1mCNe6sZQTigF4JcpGNC0koFCfD3szzAQoFDZS1Nu9AUd8KMwr4xyMEHUYddp6A4kxL733LlYmf6SCjliguGJqSh1ObpV4jikUt4VHcXup2lhRps+fVzyYyjznQ7D5fLTgaueWkGNdm3A38W31yCr0ReCGqaVzEaOVHMi04JVRqMg14shObkBOJb5YdDDYzjSe\/HY8VgHTMzFeYDEcqlAW5NKkQyDzkAfxOma2j1G8OxxLZwqeyp5dblqOIaRvSNXjKc0KHRk6JHqD10+R06TuET0z41PMMnb7IMXAUyyCyHsZz+neu6qP4lBBxMEXOhI61Ak1MwbtfNgvw30V8Iw+LzUWgsrtDOkITxAqvvHGGCJZFqalfo1HLe2K9sqEZEvlmqG7srslz\/E5MZ7nuQRyhFB5AA8guSUF+ZyPSLeekmLNRJJ8yALfibTZCvOTplzA1MWURq0GDQWQhW9qDjWKdCJlImNXk74leXHkyjti3Eg05td00cO+XIdH94yPs\/JR9J9gQmQTTPq76JoUlSyZETRTHX9GEHoMD+aQ\/sbDM8VxWWuqTWBMCx4HxCLJ4tEXwWlTZgMdkx8VsV\/xUk+7Ok2ivpa+Pek1q7Rls+1jfVjRxfaYsThL0uMTxNobR06E1eK6gR7LXS3eeibqnEi9ABnF9pDf0Le0wi9zHh2x+d1FD6927+cTauJIKEuHezpPaMsz2uwjj4ntI6jexIzG\/5l3TASeu7ZLtDWuvUBCBlyEUQcYF7+vBhQjlA06vUQfBmPL3bstBdn3s8H5LmKk7EGhsOlbhpebY+XaT0T6XGq4i0cWabbtUZ8WoeHtBM+VKhPYu7aHHqdNSsT4TO1hERdHL5DSihD2oMIeIBt3U8hoeQC6f\/wjvRqerGWnB+SclD58kiJntEM0JDAKdN9HAQZ6dP5Z81mA\/\/9B94lQBW17kc8uWWSAh1FntMfUuqyEjBlar9z0ShnDWeJ9nHZ5O5Twyp4J\/u7RQSokdEbQGJLK0ebX2BUyQcjSZsD2mDd8TAnjpkSFc7gRZUhVpk5Ki0uwiUb256N\/xPUF14R9DOyADs9IyQi8fw\/OiNwjHRXz1XBDqFxcREzhYIAtqXp7wgqk481iF6nD6XqdN7LAufN30RaqEQEJKmHZr7Mvqa2AoEOlg==","iv":"0588827d33c978d8f667616657054947","s":"288cbe9812724fd2"}
