Luxury brands and the secondary market: Why marketing is everything
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"sWbt+I1M55iAPIM5EjjSu61O2VQtWtmHpq5IhsIvzMFsYWF14F36VgY3+VBm7Yruh+v66A2wpPij7x+uUWK+APRf9cq\/Bsl\/erPFyrZKYB4UPsRfIR9ZFYpuC938sVuT014AOKuWU52DhzJJtzFX1u9k5YLlJEqU+3EWC2uPCi3aafrbiZHmlmSCkbo4jsMVbVZznb8ll55VrI\/xaXPMQe3\/4v84RFvTdXnccK3rHcLx0LoRz2UU\/XaM5XR8qnwNYQ3kMmFvcucypSheAgcyY5SKxmi2rHnOHmPMNdNm7QJpxN5nCT8A5GLdYk6\/z3jygqJvPummOu9O\/tGEKtkQxEioMGwyXfs2BPDDILXelZSZC5dYJu66UrqSJmJdnMOVV9qrRpi1nqXiBnhkwj9OdjizTgjhXJvpkIMnnD87KHwOt6Wia3ltQjx6HZzL4s59GvBmOyavhh18pKMYrZTQEm9\/yAom7BENEThJepSFgc3iKSRM1Je6vkzOQPuuR5QD5jPSV+X3kKelC\/kvb2A1EUWd7rF6ptLjntscmDa\/aSSmx6imQnSLgEmDYm2sQSFAvkpLbGT3mdQuTRWdEmdpohQTh0CQ6nMgAdIC4ZbreXUgp03L3bT\/JBsAsIo2m9+sEXJOotPYI7ZdSB3l3xHWanRYxuOO+sJSbecAzz80aTwxl0wNSuH0Wg2RURX2se+1OIH6dlkq8TTPBb\/xo6PwbmWgw\/GgVNa4BZEn60AZ15JIKm9MHoS0fop8GynYE4mxGFocSd6sZg56Yf+ys4sG1kX8rGaEUtXNr5hu8MFS8ykTm6GMxHQxD3URW0C\/vrPzTrNY2WF3EWHwpqPy17a1P4Bi8BYqel1hoJM891Kuz9XwLxYJ\/As1sGIplDOvHED1tGoLSkB8d5iq64Wb12HzBtbEYli3hFOX\/VP5YCN5k\/WGn4p5X9GDWxwWrGzoiwCoJ3ZjxVMItHSnYzamXVMObCLdVo+6Q4jr0Tg4D3zkm7XlQCZa1catQfLvP6JkhRpG4SITCyKI4KN1\/ucHr1mkio6JHxqzP05nbIf+27eq+Sei5fkocC0LMdKLqJTS9u+TwBUe9DeTDNPU+E2lO5UZq2fYorNSDbqU\/+oDoLiw+drpIcAtj07sy5fUe+ppGWFmg\/5RA4SU5msXMos585aShKH1rJJXal4IM6048mW+8O2Qh6auno2zzcrJBS7g+Ufm7ef\/hbCyUwGoO881hncyaUGgeCx4Zd4iTLSCZAjoGu6qXi5598sO2MEndDaVs33c7lxVjM1Rs21nQ2q0UXeNOAAvJU0FepqMqtJ+qk3Kt1MMX0FjqtDXxQ58nW7yhSDaBrr3zOpozXCUzPK83H6gvMSQb6BFYgkyKYLvBI\/B7Zk8cFtH2SDtFsj2rCeqB9osZhCGnHIi4rv5qA8s8L7Yl0AN0m0118xk\/DWL3YdhHc5S53qjwqTea3iIf0y9aYYZe\/ewRY0jGE2w5OvgqHX8jkb4afCZaPkXgw4eEOap37lB\/8qje6d2vRqgvAB8vcWa2ksLAI4zU3Y4iaCmV76NfPD+YbnS+hbh2swA9R+d6HHasqRRl1XsMBUSOL9w7QfkAo8hRF02pz0hXmBgWun\/HlPaI0HiIFh8pcGF8siTpHQx6recyxx7LTvL3Rgp9ZBpZznzZMCpqaTbqysXapMypB7kQwGBx2Tw33C34i\/UIj8FNTo8SnbhtrFZer74GofIcHa65YrG2KfSgzI41MeVSFXLX852CsDjM2ko+wmNu\/sLTJl5s3snbtbdnX+I7cuxigS0k1KELtyJHQD+4x6bpOt7IWgsifFtT8RlRjYxXf6r2pjle+L\/J8p4KRfyA7Fs1KRBJad63LJRdRSWcd6sgjCGL8tzjtEKG\/bi0SoKNfd2GU61YWY5\/wxDDvXN3lQBtX8fZOAJi0litSFkMU51PYSVcLAWul8BBOMCvm7riRiCwmgVGEQqpT0NyZUpzJavalq1+iQW7+DM1bc2fIQP4whrZG1h0hNTwcUSP4C05F\/smzpwbhMvFuhg5UCFKz8b5rZTs6VjBkhf2uG+cfTFLeDyTiyqSqZPh\/WR5bm2k8vE6szZEfG2hP3UyP2i99b8LjGHU\/qkaNntFqX1ty1DdEZp95g5G41LTOptVrirloY+1se0m\/4LEZoghHEyhUGz8kVfzgGFB7tzMT1Fj5NJYA9exdL6onX\/CBhtjd8bnlGNWdoC5VdEOcQhG7vRpjPPLergvjXtCdVjBPk9lTZ1EYpXUGGTnzyQpxlQd+3cvh7OIZGzzlpeeykqT39usKYnHdnFgR6YXqgeqBJHsrF4EUIT8tOdOg8Uw1eztWy4XGWAw\/6tyK1+yu8yojhgw0rE3GJvHC49zIAPWPWqUYAjyTGdB6WK3zy4ZH8faFWrOPqpB3RRdqUMaa3qsIAKhs7I5JPE7HeGRCisfcjMfj+Nhq1jl12emoDZTik7qZypKeV\/c\/1SQkEfHk3z\/5tBjtDhFtHQFx4fDJLWgRYRek08Z2wRakp80\/JArYWTNFcEnkabHwMRQZTCyGOdeT8mII0Wj9abrBZtQ5pgBCsuBmnsMoNYg2jK9DELJLkazBW9tqjMd\/mk2zpUY0iwReFlzEs3wI48+ot6nG2xiLp58W2U9qIwqsBnLe4OUZd7SMTzyhVkMOo8xkZ4TxKUz9Ps7YWVUmnIRIi+mtCm0anQt7HAKzlB9IOCe4FoH\/3UbFZXKnB+w1Ala7r\/XSK2ARha4t\/Voy3jQ2Oo5dL\/GFJ2bGYJ1KYc3DwUOpn3UmajG96eDpaebgYg5O7gkbrABUteordkyfZbscrEJeWlilff4c63SZgEQzPsIdf33n3lnN6dsPMd2h3O5Od+O\/eACNoyYmvKQ7aJ0FA8y2pKJNY8KfIIEatAEVcMazYh9z07D1n3qR2ZXLkyAr0XIGqhx8wu1Cv8oA8JFB4K1NujYsdqVA\/J3ButAR+4Gm7kMZOv+k+3XpkH96NmoJN+baskBLKvBK2oAkAG9ZLtYjCKNuAkg6B2YGGHOYruZpSBpBBcrApT1GF7yPcMgrJE2o5OZfEhRj6bmeYMEpQXnVwLWkzantfWft1A8HNLaPUYFZbMWg5sB6GYIoqcEjZKNs2aPJWMjjaI+vCU73TScsHuZxChmDUoFoKOZforSQ9mD3xzHdh+zOGqOQAScC7fgkIel\/5YHP7NJiIFBc3dm3UvXUCvhMgzAKcjpBFokxJsoLNoHJbbSSWZ1RvrIHq3vM2LwqItLIHluVxqETR7swn0m+3J15Me81DjrO7Lg8oI3nP9LVAtRovH2C8EfNFyaJrkQz3D+tUt+MhDpYbC6ShHZySo9mkRPw\/UzNqCgT\/brJllUDIWfcogiqi5MSj+tXkPxQKBS\/YQ\/WjprV5WUXH7SOyhdIyHnquylynMXDF3GZjFl87fDPsS2uoPWoj1bad2x3szWVOLLrYTmpx8ajnCUW9VNAcZvG4hllvhNSUJi6+1a\/U0gBimZfXDMlH3pX92RVPJnyyE63axEU2loN6r8XS45L0MRZgX05pzjVoYeZXVkqh+oAF7mn3Mlf1GUE8QckClK678dHkWKhrIfcB7EB4wTqAKegNsN3w1FXo0M\/aS6Ij8uPYjcW6cUCx+9xi9EyLUjRRihZhN8xunI+4THth5NHfM4GGnEV1e2YT064SvedldEmPoGnolUDhOY5NzlAxaRMBBnIVmF2BTy9HIUB3\/itkezaKl7P9FU7E3Zvmt2qHj23WoBQcw+RjUQnbhLPz3gAH8xDhuHTkC3AhlbOblYctHv7WlltbjPqb1Ec836uKr+8rU88p6mCN1UvRypDa\/9rarQAIrWqTg09qPG1kpZvGwHbSXfqqR6P4P+U0hlVPw0vaFeZmHrE85MxVEPipGF7pzm1vD+\/ueMv9Inxpuvt4dxzxWvduLlpuAmiaGmvv8d8f6mdgW\/yLmRrvKeoCNL3azGqG1cGtpwHvPXDOha8pj8R2km26M2B0v5zyAsv+n8W3x\/DcuEEBgPlHQDrge300Xg9oJ\/7Zuj8CgJUJbcqwm99IHOlAu9vp9792hsft2pA4snyecNXLJ7xa3GUZQ9KExaKOzeE+YmJJ6nq94yfNL+iFm8ywB6etTQLzK+s96eCDKK6v7G7HHojTQsit+4kw3DS3n6+KBJuz2CD996kM0stUWoLB9A9JvcS0TY8ZtTXJOKvKEChigdKn2VT8vKcYxbgpSdfpYxmnzZe3OSMzPnsITU116MaDEC7G0bAtThBGHd+uoOeCEZbLUqAhtqjS6au4z6FwOjZWuJd73LkoyLswhgSu8CEevFm0Nhf+cUQzf7nJ0r5XecmTyBUfLRm6uOYwkpSP9g+OWsGVQNOq2Skhb7WTVvuDqCEzOUuCcL0jcTZl3NY2jqQeSjQsMH0vG+sjKmIcu3d+wehdThVgaiOTF2TST2JK6AyUeSPOhwSphVrp\/qhxkoxN05jcv+tYaMKJalkxZpcHtABRbyZMeFIAy4DCmLlDXVEjvdOd7IZSypOTWGKDIGH4WjrcVDyPRQspCzkocNEvffavSZQhDx0xARw2ZUsbcfHQHV6Ykg5jTf1HGeAnWcVfBtkswNJautuQy4qRVfCYK4sZ3lbStPnKB29IuXleBr9WypNhu8DUX6zGCA0SleZStPRGQ4icBX8O5+cXxRhhMDLcgZZZXAGk0\/yMryXVQt87tV+QuqqBjaG4xB6X1GTpKhhZXzRyD0Af4ctOTYbMHvrF9lCYP7PFoThlCujpJnsxc7Z+R8qW753h5qzoVnOA0ezj\/pi1Bl1g04Vtwqo6\/WdM08+YEcvGw2oKc0nBEOjNzAmjauq9bK29pXNt3FeMrLFf9ze4dNu1\/oFb6LRYb8t0vQg\/4UL6PnMHssCBaVVk+jWw90TTNNGKZ1knWhHh5Pup55Ne86dGr9Xtn\/v178avD8i73I1MffYLNndZoE1hpElqFta1o60XycGbwV5kq139P\/Q3cLly1C6AVM9dgEKSkRMNH8nnIPri4DE0W90qEFhr\/cPyGEfwiPicy0EwatWUlF5pQGif2T\/fx7na9ZiKGB17fy8qsK7qsjhOpIazj4TEXHppdRJW9xyivM4J0SO9qFVOPBlsw0FMWW\/WWWPJDREq5Q2Huh\/6ICvRxHoe+zf+PVebcPJIOW1zVVCcmm\/hTjm0QFsL00QsYOStAcV5ATZNj3RyI7bz8mUT9fUgaLUWFP3IWMU1+NPIjVIrdbSwsDN0aOfaH84tQ1oIga2thAv70BTCBEaPVOiCFUGku2VV1l2V\/RT+3F0gSWEqtOxXtx1e5jIahv7H93xCFkkzU1fBn6fIv82LJiAn0LoT\/V5JwaLTC+6cPxEAdFo\/N6a1BeHU4qZCuOJ5czjH8DO4dD70f6lJJMyVa2AvAa2ZVbZZmCHrxkIYW8UXv585\/TfJDHIs1Ke0nV9PBKC37TqChYduEoglRgwO2qPLufdOEhev6cYO9RaF0IOyJuNmTnZkBEygOT5\/9n3mZ9Iw6sZcedwW0M7LhUVG2hCu5browefKIKD9l9c1NrHJN2BxBc3COWOevIuydv0UBIeudk+vaX2My0eiZuwOPlDcJiAuOXLwdS1atGOnvsaLgEsX6yXfP76oavsBhjyP\/CwR8MoNM6PsEZ2iCJSHUP0r9S6owqDtAe3FJYqU2kOEVDE3GMWvmR0GFFSpUhwBEte7jxf9FnWwuy+M8AppmklVloDdBYdmOFChIQwp2RyRpdgpTlG1e7vwTS0EJXNvo4BloBaDS+fo2c6v0V2Lp1MQhoVV3yL7JaVfUNZX7ONgrXwc9C8grXEeQGNVjuWo+Bvddv8Wl8UzxKpBv0ixJjt8r5\/rWyLOwPCLwe85h+ylUDmeTZS\/bPYxoN2LTLuFXdKScV+2LatLNWcHwtKiOHu3BwEXyVXehl4dUrOM0+Po3XdOJX4KaQIu9R+fssYp5mi7MIxRcktR3qIbswm8BylvziAMuk8aCA5DAf2uRvtkQBl8eQ\/brQj66+rgvBj9TY9Vc7tMgN27kkPzQBvxtvS5oWf5HrEuL3e3\/BV6fU2Ujq1J9J5hwVBn0SvoAQCOVi8iM32ng3xv9JkFbOmnD8lT5xvlZCz6BpZwg39jH+GO8DJKwJeTxVjm9N3gMOXftsBIZlU\/Ay2RsdJbm3BXJ7oHGj2qWjcuyuG5+Ho4Kh7GH423mWCnaKTft5ZK2Ra0y171hzq8th\/X26khAQf8uwoeBkpylC01aiCw4jpWTwjE01hbJbUvcJ2NJcIO3BObRdutqPWdbmadMJ9Bur+9lsypvowkJUUsWiGnXCKQZh2U17UFSMwd8xZLdyK7FevQftXtsjCegoEV7tOERhKb0rJFbSjU5SyS5UVHjzepg53G8mOkgkz7oMDs4RttevKcs\/UXwj+Y8XCZh8wKZDFGVZr+j5jkNNMngA4D4MMWBohFFv9FqhpLnpk4jub7pvKdLhpWjsitH9gGnMK3t\/fH\/B6RuvBPpBBwvPIYaS2ppWPADlh5YUjUZgpvf+8MSjAy+in68zQhCjfPwunWFCBvTsZTxpjLme6GJBeklTCI\/7ruXre8k8Cw4G4vUYn4pokB0UvkZ8ms6lRSXmMCFgZ2+k0H5PwjSVYJ1jgp6GsiTaQ0kccBb+X13MDPrhUrFehWb9FNUeoCIAKvfhPwvLzm3jNHR7gkgS+4KGxoWPtpZg25S6da9ePO6aTvkpP1gbXyfQrWpWeDOEyTMYJwJ\/j3f3Nj+cnOEtriGvgyTLBEnX83plJ97sGijj670Kqs2Zd4NvuUPVElDS9kf1oDKaPGDQ+jq3Uq\/N0C9hXsSjTXep\/47ixCDhtNkr3nB40S0xzNC6k9DhBOlMBx+17Z3WtIBHqce6r00hQOLMGcqqFnXK7rUw6TfhDev+3ayVbfi1Gtp2CJvkPmAAkqbieltDC7tyTGe9leJDZ0H9Ox0UtSz7OChQ3Z2vASTUCvxEE2FuRnHR1QO\/yVdbb0VBKN5gcOAVDKALhENHeRhUr7iXqzEb4pYEefq7198Pk3CJTdM6bvDe4K2Vsc4TPSvDetNcaQ4IQW6KyYqa0myDoPP8cqPBLWtxWxvWC7x3A+bpw9haxr3L5JRvLhzGlsSIsFqkkztAysii03l68cB06cdTW8gwzzUgNY0M9P22ccuVdPvMvomWCLi05VPqqT3m\/qipycGwhcypPRp4NGcxvKTUIqfhJL1GpAk4TdMqOeaLC4rG7Q7a91c\/XsaeYENokP4whSZMf4drBENDs27oZCEdgIMHXa\/Tk0U5Nxude6MItCX8WwJevPdvHFy9iZrCMMJ1U1rjfcDIInGfjc8GkwW8gqHb1caPrp8sqjb4u7lzKHljEz0iYtDcd+ffsiovV2SW8q+lrO97o7mkIvG7ApaUcLfd+AmBGKy+gG5+74\/lbf+0cap52hyR2krkZtVEN0jX5tTRy56JK80LWIBPVnq\/R9o\/wU8KN2vst8Apit4+YRo8aXhibNBHoQ2vVJv7rjvqq8fZwhFRTMkkyJx+V57p6j329roi\/bwe10FoLj7+1vg14b6dz2RLuEx6SnWvTaKZWaj1hT7BObLEk32uPYwUH0KkYYDiayIowlBGrMGwuPhMEBk8gcroQ4dy7JLc0JYDRN2cLRPlNnP1B9zCmBlJPd9WUj2cTE3U5XMwRiZLVREaIgUS+ezNIz59O2SOufvr0Yn0qLhDHtaQkVWvU\/Yt9djhohNFsyWZJNBURCuQKs5bxyane2UhT9csIpNxpH8EmbY9PRTIPcnF\/bEOY3gOWKvK0SaLGq9t95jIsokAf+tW2mOtq\/91CKFccznyvQWoGq3PE9HytQe7b8rA76bm9G18vaMDMXuEhydrvnlSQnN5Yr0Mq4TNqiXCeURvC4JLbszyzCNc\/BWRxgGt\/+aYxm7v\/TKUTmevsDNVN\/eapmRCzButDQOgVm7hlVapmIAGXL0Edo3Y+cj6\/fjzD3YFnoucHFCYjzf34q8N0GHljiQlW0T\/Dh3reuKJ4KymfxojI0qxkZsYn4QQOL7h9Tm7rqZrc88EpKY8vARfkW3uoGUgcK1no0jsVyIU4tYpeeyR8LVn1eSquiy5UxgWMntxD3AmXa3nskrLskkvOuqvf05wnobBBuXcUIVtTkTcavTcEej2Ogg+aUEVrLYDt\/1rfekyJV8Vjlng+stY2YSh9VYw7lRq1mUZkFQmYV09qaH46HIVoe0hr13DA0y2NPqEplurHWXP8w3MXVfg40Yvn2gBLaxp+bNSYLtzEQ0SIjKUV5+oaATglav2Su2K9\/BXeCo5hRiUaX9g\/hwX3QZRvM9FBMjEjpOBwr5bnFpWqfxBKeZQqeTTXni+w8xHbfL9ZlcAppbSjCJOzy5FFkC9Cxov3sVJDMEk\/9dRSFCdNQiYx4Vw9voQWIt0ND2KiFMrPXzl4KWovzHPQ5HEDSLfTBTKATyIf+9Zpc8k7G491KitgSmfoIjizdQtcS8ky5JHYlKX\/p1+pSsmbqmYdDpYDiEX7jnvXMgubXOqdYbLFI9puTGTN2NKmHMFqBTv+LE2ANEr55lm+JlAjmPueAaosZKd\/x95kIRpHxTKHyOKZW83FFe2n7ZHm2TY7bmxfdv6rXre\/hrwxvR6MWPVApa\/X38+S4C6hBMnXesBHMThQeDqEYOxhY1XKfZM43Tjmgt9o4x97I03nIOUcrWq8Nrq\/9R8nh+iAvaUV9k8OBLtu5\/P\/DVfliGHTCwpgZo79f911m9M3PaNyrswFuuVGi9kxTYhEHsA90FHePuQnhBWh4RElOx977esDjISTcLPBmtfrIXN4nPBYrVXbeBPnmFI\/mVb6qrO4mqyFJ0wpclaoMrwr512IRg3szN+lfqHNLSs7Fbm6VSSN4j6ZwMbuQCg\/umMJrPrfK6kPk4YZpyqetlLVvSnhsF1Go7IjzO2wlnj6YbnU6eJci0db5YpTsaU\/mDZ908nAOuCcqSGCwrmi3XRwSfWaVScgl6oi0FmnvHfl4c1hJjUxgZ02ng5UYRrvDUN4J85M9vvDjg+hQr6hA9eaabZlMUxswvyes5GQlPR7W5cHewWEsucBjt4gLXqpBdE0v5NbJ6DBWoJgaEXLSKayGifk8LMoo+bq3aTf8N3YqPYQKFEfTUNmzpFXVvb9A4teqGGro5OGKTxVCY0MBC+EslPrv1Iwzcgo0RH8fDCDKk1Z7DJMAPdyZvNEBMQwv8yYo5hdV+3M1mwf7bZQ==","iv":"01cf527ce0c426d24c97b5611e4f506f","s":"c468b0aa2d57ce37"}
