Luxury brands and the secondary market: Why marketing is everything
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"aa222d178ccaeb5c8e56e4bc98f0f736","s":"9806346ffc51b9b1"}
