Luxury brands and the secondary market: Why marketing is everything
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e67e9dda0530ddf07b06ed3e9142e4fb","s":"bcb93d47b6298286"}
