Luxury brands and the secondary market: Why marketing is everything
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2dbb21a18bec189ac42de10afc59ed1e","s":"3bb1b37f9a499442"}
