Luxury brands and the secondary market: Why marketing is everything
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6f95e71e8af2f426617712793f9839f5","s":"9cb43f6e6b6000d3"}
