Luxury brands and the secondary market: Why marketing is everything
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d9b6b33eb59fb587de40744dfbfbbc8c","s":"61013ab283ab8f95"}
