Luxury brands and the secondary market: Why marketing is everything
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"fcfd524c9a7a3f6558dd359ebd74822a","s":"2b76bcf5dae7fb9a"}