Luxury brands and the secondary market: Why marketing is everything
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e6186dfa614dfc6b25aa03543297eed9","s":"d58ba6c0c643f640"}
