Luxury brands and the secondary market: Why marketing is everything
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c39b62784f827c9158bf9423941700c8","s":"6348991720415044"}