Luxury marketers can use 2D bar codes to make print ads more measureable
Posted ByRachel LambOn In Featured,Industry sectors,Mobile,News,Retail | No Comments{"ct":"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","iv":"573bba11684e6930b41f18ae6f8d60af","s":"45e7b7ed7b4b98f5"}