Saisangeeth Daswani is head of advisory for fashion, beauty and APAC at Stylus
Luxury brands cannot ignore voice commerce
Posted By a Luxury Daily columnist On In Columns,Commerce,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail,Software and technology | No 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