Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"ba409bb0c259d6bd2f69a9193f57aa85","s":"4cbefa4de2e482ea"}
Tim Helming is director of product management at DomainTools