Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"24315d0b9030469e444f6c88c44567c5","s":"41e7a90a833161cf"}
Tim Helming is director of product management at DomainTools