Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f19642723660bb06b518c97d1a9174cf","s":"cf807ccc76a1c4b6"}
Tim Helming is director of product management at DomainTools