Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"M4Qha9vUpGvRCXdYcg3j3uwPEawnj3mC5Hll\/xrf1\/PYM+fFTL2ihg6TqMdHnKNgfWdr+Ir1JRy2IWw2RQzjM6DNK3fxLyHjpG\/aab7JknDfHJaJhlZujq1n\/L3HJ3ombw+P1oa7bxTDttvk5Gn2PeUScl3o4+OfMCuij9SFToUG7UcYqANOr2W+y5CpEDFnQO9+sivLD35rUJUeVq6TKmh78oWkuxHPTb37Cp0hUqcD1o7\/xvqkyOeJwnx9ykz882JVSJoKNYDgzG9RpW1qMqYxxp87BOJtLnhfn8fZuXDAzJQrj92NTyVu6ebHi7X4z7\/LrY7pvZSEdYmZKkgl8tfv9qPouf3NO2sdLlVuPoryuFwhTnikj+\/7syveuDsdWZ7rTdbtvSbwp79Hg2m8aXxJz6u4c5loiPd1tiitrXEMdC5ytvo3lDR2MLSiJG7VRo8+RGoPy4tXJyEvVp9j9oRmXcCZ\/KroVmzmxLS1QqGk+2wpBlFxiPdZFRX5Y8ypMUaJ\/fMgdnuwpRmuk9FDRdqYHKWrDDx3w1s9xMMtiJz8iS4StHrI8Ps3\/owROF1n3zS77ZkS\/uUd4RWvXNZZQ+uKkPxB\/AegRA18J\/sBKAdKTw+G5EE9JKlaLKKf9qjsn798lIW\/EB3AnbZU2gewEouNHmvQ\/ZpE34H2ONNJfcZoIynE7EE8yU4T1r02HJNVykzzSezUhEkBaLpHcGna8sBJuB\/Lmqu\/Qg5HIAvpLwYmEjieygHmBbC7S\/Jy9+zVYc+ykNn+JWsMgMRbhN1rtHs1O6lV9SwQ56X7HBnZs7VaPK5K\/X5IkCMKQoeQLhTFgQgMmW15W2gYe9kvYM066EHQZB9I1y8SiDN6g8dqnr2bmp72LGnV2GYR\/D+\/uUIlotAwIIycVgq1AQHzibrWMaoLZ\/6PKP+OpR2ZpZlUHXtJLMM6cNBE2t4mpk4KC95inx2TwJfIRGEMO5yR1aIx9q\/RyyJm3PflO6DZ3hOkz8mDqAtEif0cpO\/WV1TztOeyF4AHikYqtiwnhWrAqNYvRF84WhYZl7VFb6DITNSfO0I2joUeG8Q+zHW16uL2neYQX9Ow2QNjzsPTin1uBGmNb4JW8JZDrrAe0V0YLn23ANmBT+7RmdDz4sKCGUg6l0Ucj1i3SOZDaqS1if47woAnmUBw1SOWWAvuoW2z5Y9wRod58k1wKi0ByvGZWOXuop5nGtgE4\/c8zS3NzRh\/\/8qve0WxFuxHi4VmXKxM34au6TCfkQytrdsl72zmDctMiKvonO2lKf9RX6DN4i3VJUH0yPPnSZvMzm1i9PDKCx32QmRH6sL\/sedoR3bQnUEStBa9jh6zKd+adypaJ3kgkKFUmkf1hDqdJq7cSBbUU9V8KLnrJsMZ6kUR7L71zEKj\/2mSyKRTCIxC\/jZuHnM0FMGrdR5CcVCrz5WqBgXc4Tpp6dlhJ+nrbmQUHWDiryiwi6hfHWEorQdSH7E+GJYvGQ\/qzl89ZqKdACcQ\/kW1p72MVKHWkcjYFuWGWOlVK5n4nVJkQ0NlDeaBZlhyVd7UNBSqoGPB1nkIe1HJoWnb6mhUQCCIMNRCtiMNUhog8K2pUpP6IXLv27OQEh4RHpcXTjcVn4IeybUWoZNjEevqEc+5vrroXUAWP5vt+OWnOsnqmSnUbEqyyLWjIbkKRP9n48cdeEXO3dNfbO8s4\/Cft7WvJsBuW9AgblghHVO\/QiWGnlv2QCY2k9atidCMziDucK\/ieKEvI0Vwknu65hznrVOmknRykj11pYhEp4IFAYwwJnqk\/wqaFXxMY99WyNejtzSETHGu6tkR7TpAm89\/Zo+moYoQ3Fl9gOTXkYFihxPsu5nrgE3pTrM+sLt8ayoDeclL3LYJOSvv+1Qt5gsUQcXiPanR57U3E6a9I1hhZGJrKTfFiKkBUGZ\/YgcjI2vHjaUN0BGbYeMqh0Id913AOAuTOxwvt\/Zn3YejF2mk3\/LDVb+tKB3HYuurIXE4yWJ5LD+N0z9dl4te1B0tMLe5LEcF4uK1ms8N79aAx2GO977lvunTWnre4hPGJNIgH4UtIKVGRzJaj47SgzyGiiS+Y2IQO4gaz8psKDOT8p+cFWP+w8HULBk8xkz3GykF3B1qKlWPaKJ4k4V4qrRI5BW+LQxK7mFc4R2WIKC3KVN1t0+gj2AjFRlVApeCNE70XJpNSDXfTdLfoO1S3vnJ7EORA+PeyGDG\/RWpzeLWSkq98dfZgCMuNIArCCLr1MNahIFSKWGW3BjuyTS4KiUNEEOwq594KvxZkTF9WcJsWLMJ6G1BJPlde9ENCaZVAMw73OYenvSn1MdS\/v6Ga81rgbQa8dzDgylEoFd0x\/0A1DYqs4CG3p3vEZ8CE5XQ5ebcL37bn4Dy6aY0Dapujd19IRtTniSolVxlBVRN6oYygY5InUdVLZBTBZsjEtS1uurtFE1lv90LLgxSWitsLfFNg1\/8PzSuKSo8aNOUo04Y9yKp\/\/OT29e5WhCd9szSFzQgvDgMFI3iuoBPAMnoPXokVUTa3VQGfHLOEwB7DBdTYlLxelwScJ0xNvnZrammpLgSkOrZcOXQzCQAfIsgPQDM2k3++BKAiwhkkrM4cSNdrNIg7VoMv+35jtbIMfv9v9w+BDKDC+5Av1I+YBGiUvCffbcV1oME5CjLhY3XUgXlOOgmMht8bKlhD0b99X58SMOBTOO\/z2h29iPh\/o9\/UZ1GrBp7alHsJjkBI6sy8EPXE8dquh8cuiaFzdSz0wLJ\/XmdF83e7HfT8k+yL6xWFDG17zeqCvRpNGf1U6fD2H7fctUbG2RMyWREs6LfA+rSKmFjK2CTdXEFdvt1csK2Dry2EB4RFxvIWRy1UGSKRpN6D\/1Zy1BQytss9+DjKIOns7905O4+niJ8GxqaZluCPcg8qUyR5xfImwRduxYaNi1b5CKLxyll\/hGBQ8v+jqqubK2baQXGIx6\/hYvU5wJQfLJGSEbNA0oxAViyQSLKVtYN\/fZXDDAjmWhE+7NXrgKipcs4DG93n12FKOX9jgzIrqJ0HkRFulfGwY9X4JAXHYhzb16Mcwl8XNmyy8azBuTO1K5I1Pg1s9gRr1ax\/FUb9HQ3hnvJBETJuBxaT0IJxYLYBH+UxdIJNkLYT8UG\/azAQ8XyJG87gxJx802bChxeKDmUDcocMLsPwfNR8msKmr+\/m49Z875GW0rnmpbDCvrHfJQ+oMLAQ\/fp9XdACxybDImfjZKRBWFw3sa4GbdQxbJKu7zCGdu+pXCPkvlquQA4yPVxNRLkgCcO+3d17vpgNEoABpc3HfvsJOICTXNFI1qt+eidSS1KpgLNCTA7aI05RTi6DJRElShX6myTw7Cdl1H4awfM9zYXmvce32Nvzsqo9eBiahGhHlKjN9guuUybtJJ7b5oXp5Kk889m8nLg6dNus9eq0C39zohvtgKCjP1m8JZ67CIiAKa1a1X804OlQsD5pSQH8z4OCLu3EiQqJpFuCimft4l1CV3eAIs9n9TR0iKyscZSEsxGHtXiLvMZXbcIQNP93xxujhiXV87WXkUqHi29qYGcjqh9A7Z17f8Lv2BbfVpTJeX\/kfxWOK4Jb7xgO39JTW7Du2p2aHA5XyLCXol2VYVJOTAKtSfqRZa6Hoz6RRm3l8o+secfgRutcqlxavl4\/+Kh6MMgDNzE2A3HbBFVEEdF6flp1A9TisDMpFCoT\/swfe5Ry0Oa8lZJq0zdYVrd7SFF8zIZhk9cVO5MxqyPWsQ0MGHhPj9T+6x8+sAsRT527ttbcEqIeglUn5Uxm44CtxClJAdlBx1Cl2VwpxipD8Xc1nmjnlUYTjgZSVe8iWeErxvIDBaO4UNb9iPrbkCnizLy6svTDwn7R6Xpdy7V3VmFcQdj0XW\/v4U09VtTXwh9VvRaQ3ZSpck4VJ6g+WRqrpMW4VzyYr8ywdza+H5QhfNwUQEPDPtWNWQJv908T+pBirQ5Jzz59hDY\/SftyLtJcL4vmGAJIwVp\/KZopPvWsr1cKB1KoFnnRRycecga\/7u+00i3cwWND76gDsuV2R8ZrF40pE2eFJBU\/QlUHdc+FSc1hlQTDsL3x0SXhZe07DoolwdT+mEnyRTrtmJIN06AJJNSLqfzFG5hSht9kQSUigK82mo4SF27dinbltknb2D5boODqIyYFp+6vGStCKbwbrdeJkEqeQXk75FboCN+QrO6mDJSKBvWmPzXHUk7o9OtqBMyku\/unC45b9a6mmCcH2ddhSd82e\/dTd2Wlnr9w+i2cgm3g0X6zsqGXGE\/9ZUepH6CiOCwLJXP6vRIA3E6PtqZVdqDK\/uuy6SsNLnJOWioH2cr0HBQgmBh+dfSbQfrEY6EOJ++1f4TA0exCo1TW9geH7n3okUsRuozyx0StclBatgJHSwb+BATvF2kTibC7OMr+wm6unGhQSkD3DErFT71U\/WnH5PH\/Zlv+iuhnwt+rmEWzRiUfywFIZborBcIQbSviB+Lzt8Knw9dhdfK1eBIvhCelDEUdD8\/gR\/vu\/teIUZs12bxDhP61nxz6yTabzgaQ+6J4Pa1M8N8hJFDsymDghcQIBkmK68SUSHpLAnvMZ9zbChwACYLlBnWiUeMfjAVm24lM4FYBkhF1L71+7mW7lUv1qYC7Pa+Rg1wj3+6yS2T3W0XJo+ciSffnO6wuXOoS\/jb2B88MVdjQcXGwm4FTEzKHh0PwtnwH1q+pbiAOZVZ2hQHHFSYLGaEXEZme+NGj4cS6UBezlt6o9EfDiL5hfPgh52yz9lMPw55yK6S4xCzDbHkoIhEeke97S14MgdzSZvR+a2aqAIdHq5kJ1tSD19zvzvKvh\/b\/7yd0rlRhHgRnx\/4t2Mu4fe\/uLiT4pRH6+MBOYHK12Y6ZXVhwDihsTGn3nPd2Y56qklfdXds8RZaeoJFsztm0HTC4WRy15oAO+Rx7Z3Am4GyARO5Puox97bRBLQtarLgbrIIW\/h9akcNZE0\/c5wLmtuMu2Wx7isw9u3lMh7QuHJZCdAk6bPKX\/MWt6HXI\/dKaqADGlaGNiTmRDRyaLnWNH3SyxFTQ7qhaGuGsNsPZ7LV7hI9K\/lYW+M9VWhDQkHja7EDrqs2XmTBCmqEW+nstLQw3\/jdeBNZXOt\/dbQ8eoaLNWAADYYUzzjRHNSKZ+OTYbKfRz+ThQV6+PwlN+8AQHd0iHZEK9XM8h9jyN55asunJ7Szu3GYI7w0VZbYYeb0Ltp6O88PLV5jI2t8oXo\/KLSINMcasx373fEFIm6r9REPEMyLIK6UDWBbFd9lBK9vk30KFBfN6aPbAET6Eb\/FzIiickYKZ7BKtQOZiS+d+2R3xkBGg+yQEwd7I7YTX1AqInHJerp1eKswQcuzi\/UtgW+fugMyWr+0tvrYTsZrNu8ixVbpPFtBmGF2GJ04upMqZ2\/XUpHzzky+mUE+\/puJ6OUyNSpUW8KzePh2\/cDXy3OalyWsVTIua99z2+FDjhYH5RhOtemG0tDp8UH73cSMU5cwsD2++23ctO7MZtc70\/GOhzQKDr2UunwphqbwU1yg7dRZPcNhLtcaJF3\/TxW0jAY5XiH0HVqhHyzABEwBVDJGfP5gWUn2UlWY6wMSrNe\/TywW7Yl91XzoARFV+Sqsv507NE4KzHY8Oy+OVnG6gAeZtzZyFoxlKyGdxhcxtKV+GPPhQxUWLd00nLbLOSmmtkFnQSmc5IfpqfDP837RGowgHn1XSiRSXZ2sb1Bn9L3E+9ohCD1u8e9hEuGpAKgi9\/f7UQ+fYilsxUatrvah7U1mZddY5O\/wSb2+9W5NquHjNpSfD2pQZlM3jOsZ1tRSwXgjg4H6v6WuxX41sNFtGTSEFj4\/+VA\/E7R06nFkBsmtKG7HikwNULAwML5phHgzDf5Z2T0\/97aZnAFQRnxELgVYDAcmEngmq9ckKk+OYS+KNLmOKfQoZ\/OCjyBBhyAbNPwWwsUMlXUQOxVSOx2xcGRpJurMLubVKP2wDvW7vZ6BG6psceDyl+1wKi9FFxl9aBJEn+iXPPW2B7RADqjvCnV7\/IUa04q3z49khxzjcmDbrI\/N4FQ76+h+6peJm51JFVVjk25J7eYptSrKLW4vJd\/oeIQW2Q8T9QDCvhfTR6OO0MOB4o0ciFPprACdgD\/w+WExtCfcVEiwgYSA4mUsR1nwFRWqzWWJq7aBE72smWB3gfBehIgy8J8OtG62WydY4STJBQdxMCH+0cEXhE8AvZZlI959XwF1rwVyBxaiLvdXx6LB8mfOox1uSGdnkXh+GuEoIciwN2716Lpx4Q\/r6UM6ueNt5MIzfoIrqioR1+Gpv+uCPMQ\/9ZwJB1GaT7ydVNxJJ8xZMMgL5ZfBVIY51tNblzo7ZToB6Szte1tihHPEiA2C2jBDtnvxQLGo7r4\/Kjghc+dhKiOwunaEulg4gKWPPN9ZrfcjmRXiJ9pBJVLkjV7Gj3li52a8mUbeFjGHaUFYMKGqzXp1LdRkprIR0bEyH4wFn73QRkLJDUr63Y3ICvtxKppzlFJfJaHs4PbFy7FV42OsRYXkosjWmHeZiK+q0M3tlBe5IaJkgtZMmGviyUjVtdPCOgkk0HU7SDXxwNp7gn7SVyxJ7mvRFFVovLBy4ukMGqOp98eRKj0H+9UStmDXru6nuz1yC84qCgUSe6X8HmCAkPHZUtmF32Jh4G57Dv8MaRve7yqpnnhRjROCdWbz\/fyRpRgCrKzc1G9SzVSpCk9oFcYMDQPBPq7I9FvcvKHZKgwcgW48bBnNojkcW\/GBf0omEuzCAz3WaLmzsHO6XTI4WQBllLcPzy72mUamwh3jdlK1hUDur7rV8RsQ02RY29\/0I\/wIr9WJDasv1uEbxEdug7q0ZHlkaKisixugpiCRrADZHVqvFz7m4rBD2trj+9pXGE2Qk\/qvVn1zQcU9l6GqD5fDCFzxZlA1QegtPRxx5kq4lz3XNyjztrLee0jSlcEJUfcQHp7tt8xqsvcP4qeuvbSV1ZLgj7A9\/DmOC8a8AX4f+I0AVncjXY7X3ta01\/WA6VPZ1PXhr7PiZCe\/eEl3KDYPQksPQNAbv0Ix4tdgfLDHL3i0Spx2pLkph0X4JAN2a9u6PKuFx3QBtpCctK1fPnJdftK5i1uklep+czsad+o494o3SiH19K\/LU0jnXkg9T5Bhxc9KE2tgG1y8iW89wa\/gmhFNqhYwdMWIxQhoxmSqsF3MSlJed08q8sRJu6KWZsnOc0\/meLeAZW1vLxl16SLmIIwI8QxtVuVSAnfGnhl+Ee6HTPuvscZiDiqMnYSFJWk0jT6ncHfHboW\/igb+ZAghOJBKLP\/xsJnl16kIb0DGS92PMqDMTy585Wuoq1\/ckB7E7dB1TadUM8YkLQf8Ph7N9etVD8vV06yFycLciIJWiwOwLPLr7\/egxStDNQ\/+eqmKLAOr9tUilzHjFtRluA\/uF\/rFtsfgHhwXKpiDsdLZEtL4Qoz1V+C\/cLkdbhg44+D0JU9GGe8NYDJd2lmNtQI5oXuwolAdm40kr8GAeC\/AUYMWEvo+vjaXkOAjIXBIuLFnYi7d0rXEWVeAZ0Yeq76poLH5NNfSKn7ZWw0Ljk5iCaSeE3BOsw9r0xw05spTjitYVViVnYeWaNoex5NwekNGld8CTsf1ApOF3FMT4yHVSw1H\/JTrCRtkLOWdAmHRw9J59eoun4A3gfHyugWazHl3LukxjB+rCaI1fvMZC2jj4jhTKWYJthgezmpunGeAe2qXVz1CkUFViPHyEK938LSG\/mB8Cro\/\/WOt9I\/GPhHViynytI8ae4JEy8vjpAJiVnA0v8EE1huiN3n3nx+HR22upPTwu0zy3x8s9PBJs0XkJzZrDXFsRrcNUTQONmKRp7v15c9V5XVSJQ+E9pPUC9N4AL7D5EOG+L+6Os76P5+lqls7OjTp2nATMVHOXT8YbONqFO+vFABz6dyzbX6nk2Q2EmYpZueotWQZbO9Q\/C0yoLGYcmNQeazlyaZwEuwKdiU39uim9bKOM9opMbe\/bWBUe1tLgK8ZR6jsSgkB9C5Mqg==","iv":"27e57dbf084fd51b5947da7c777d4d7c","s":"1b61f34a92f8a696"}
Tim Helming is director of product management at DomainTools