Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0a9dfe18e34c166d85e8078e24375a25","s":"2b157ab4871eb03a"}
Tim Helming is director of product management at DomainTools