Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"3f26904177860f22791e81de39e196c5","s":"082d1fe82201b90b"}
Tim Helming is director of product management at DomainTools