Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"bc4f125151c8d355cd89a32b52a07338","s":"15bb98787aa2d682"}
Tim Helming is director of product management at DomainTools