Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a1c7b011ead826789091ae173cce8208","s":"30aa9bd4107edcfa"}
Tim Helming is director of product management at DomainTools