Luxury brands’ delicate dance with Alibaba
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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TyE+jAFSu8904sY7e00073UcJtJETzASeox5cA20La\/4Xe3WfvD2EvnRa10LRTyHlMvsm1mpidVqlY7xzU7IjlN59cV2eMBScQtlN8wk9Ybd71r1q1F9zmr5FVvOnmQod15ijwV8TVW40RfF\/oT0E9tTdgIcM3Uursht0ErY\/2yReXqezT+Eojs+kO6O0IpjNS4z84j+MuISJoJLnQ+3j1C2gsowPe7IjZRd6Kop9OGCHvmmzvycY\/DKTjQL8e5WQtuyz6wI54QOxDimM9aM5azpNC\/EnuvU\/Dx5oo+7q77p7Ci4F7GRWhn8kp5RD+kyDilywDoOCje7QpNBhC7bEbiCGoPDILnp49ohXaDJjYImhfYPmlqTIWYXnQQ896x7akMmX51ba1KuRyt3ebWVCVF8FUHDvuE5UGRJQ\/\/60kVJ5bk9Et6jGUgQIjuaHCiFwQj7F6H+d+q3\/U+HSwvKnDEd6nyfnTcfJKY\/3x6KnnS6u1VxDi8jaNXhKHRlfZJbT9ITDcJ4Ktw7YqgyBfXIJqUbDMkcUqQ7H3S7hEn\/DOcx+SxjfUUqSEt55tFMayueM6yaDIRCIcyfM8grD4EfUjdCnEideQOOBK1wpJ8nHMCbq93tmjZ\/34uh+Ay59gOLiheqAQgEev9hKhxLuCQIjGuqWGmrWgWD44addxCg547zSoXzBCJQxNigiixB6w2XquLKL+wcsu6dYxIDuXlPRGCoNCEMyVA6fXHLenaBEw+wk8ZrneAdaHXWd4Q8l82URxpfLclOTRWFgG2bPEY4RKSPWpbXu0nQVOM3UbNRMHpVObWTOAMZ\/IHVu1UIHJfoqandAONgTPD1XPx\/sOKzK8JXQ8tMkol7Fbyzx6EPQIjNKn9Eq6o99ye4dRPWQc1309zdVt2kh9OpegC\/sJXjX2chUAkKToQUipyADj6+FHtpLnQWsln3TsIiLMgAkjfBJGH5ZW\/zm8KliPjXIecCuVuqsUDgjnRJXfY4NqTRAhjyDunQytoo6mM9Wefd2grihpTZ\/kGVSkZP1VSToAT2hCGG3oqFhzt7zusuFTmtBQ7TkCD\/qWKqs44MHpzsWMPAs+xW2A3QtbYMEZL5a6nO50DhtAA0LZzIlezDx4wv4Uk51YoTvU+5DVhsUvV1Zz8\/Bm52uy8UTyfenH5ALT2wYAd","iv":"ba2409df650dff83ea92e16efb489996","s":"080e33b4814d4ab4"}
Burberry's presence on Tmall. Image credit: Tmall