Luxury brands’ delicate dance with Alibaba
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"69f61521f2452cee5b02841dca0dcb9b","s":"3331510b1096542e"}
Burberry's presence on Tmall. Image credit: Tmall