The middle class in China is expected to double by 2040, adding a significant amount of luxury customers to the market. Image credit: Louis Vuitton
Luxury brands: Do not worry about China — worry about your game
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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lNhamGTT0mEtoFE3Y57JpqWrent2boyCq8Sh8OzAsFEOICnzu15mDOdXyMV8LmbmdjUauD3bZFUcpQaLRlPRilfmk6zH9XUyz09AI3J50A4AgBmfiVzgkO4z6zwyuYaYDhy8K3WUhkkZ1jWMUD9VR7rdZS4\/Lr9qoLkVbSAXbeL6f2JZCTT71vR5dTnbv+ysz568WO5vUJ9yf+XxMpTmRj44rPP1iIC3CG8eB91nNbaNFQFOs2tw3ds2Zoa\/qHblnGFzq3uTeFUuotv1hLO4BLi8u4\/FH4qZG+I4SKbIaMVtR1nACuaXVL7q+LbGEBL1wx1X4l\/jedJGi1KrYGv7\/e97ID9Np9ytTKWFsGzOzCHZcreVF58IuD8vZEqumAfkL7scR5E\/Cw1D9WyGcVaWSUn1CtI81Y4MkqBrFVPHGN9O1\/pkq675+kRGCz9hd4qoX8qSjwZQWon6D1QOfDTKZRBosxd76z5UAquUGlWl+ez19mqOkg+izKzYQIDhnD1SZG3I5LrOMGJTK4vjVBLseQZaVnAaVenBSzwS5e3cH+pDukPCnv3eX4BKgyP\/4sGTgiZTE+6ev+t9\/lgpY1MB3Fkj94pw8WZmsnlEK6DSY3++YcNFl7cgKulAjknITOwMYjmh5DKQnxmXVITbfsbxdjDyMEmg1TWN56CB8BmPVY\/dWIEetzP2H5W1thlz8kbmzJrSyF+y\/Ksnjsp0fKCsfkq9OMwXzqTUaJzC6TLqZYB9QKTbiplAY4psrgefKMU6LcOL7iJqXwnkbidrqgZXAnxCA9LlBqLYss6W90yTi2fk4k6prizoqOPlQSVmY\/dJNCQopBRQMx+5W4dReHojTa367j3MtDBS42u2QI8xBLvlGl7DqwAaBnMk40V5xJ3GzOEXL69gyzPPMxMV7JMsH2DVHVFArvxc5mZkKGly3SKtqjjqc+87tAHe6XaXYGPOTSNOE+qAkSUvFsslJJB0dCJuzFIDmNuMh2FUpZ49TjS+ZplTQTiajtdkeKJa6JPUHoKjTBNAyt+zhX0OyvklIn2A+Q2HQ61SyV5j4gGee6aXJyWs4g+PhF7C\/eeqFOWWOMz9Gu\/j55iy6bTxfwEVGX03C53vLkz8dPOfe+vF49nE3Jd+JnrxOQikgD8neHQR3\/KdoTyE04V9L+REwkE+ipL5CSNfcLmcbXwEPmQE9TVVuOVNv87jRF1HAU5BrYXgd2oKVKB15aXkCeOb8IHA0mQEfv9ZqdWQcsR31fPjThwqUxtIEObfJh1+i6INCYRpUYfuHI4CGxVuBxM92KUq7nOmId4V1sJ3ScuEByVOmgLWBYgC13aGes4yg7XmTlvtD8K4NpbcsUDpPh0R7D9USJVG3\/lMUBJRcSqdqvrLjm2YiiWaJhgQfUrUrhONK5k1PG9p68nF+ELNYocvcBF6YEZY8DGD0oqevNkTMzpr6az19tWBPViacjSqIIHB17JVhdZRO1ZKzoKjh7h6L8BCpHZgi7VA5cuEEtDTrTTtCtYTzXd8e6JIaoPbzb66d69ZldnzDh8YYOc+QJZLErEQw3UulT1X8I4vSOhH5Kdpb8HwnopPCghTrb2\/zvoSn+DaoHt429r2FD\/5MxBTd8oKuQgPelJKV9fhRtAVzKHWPJIUX7T6c4fU39RiXsc1hjXKXi75dTl4k6tJcQgIlfLttWGUtnFhQ+\/lL+\/I4XSZd84fnEXFZuHciRCXLy+f5qhbXuOJjLbcdplTxnKJIxghXvDjjrlW\/lbFtPAIpNM3mStq5v2ZdhWAssHEz10Yt1mpht0x+FGAQi68v7iCfKXvqjYcPLcg\/CHud1DHChCCevoopHgah1rYVL8hsaRsD6GjX\/hyN5FPkkuug\/LGYvQJQkvDA3CmUnN832zrzMvzIMc6r+sWpgwic2sxxBBtrjuh1SdK+gMdCjFHACLcLHorZPT36mgZ9tMbAwDD\/6FrLQ4xHSLVWcTqC0GxJcYvQIeMmLKJ6rrIRfvdQQ2puf+UF6mMdGm5E2pzSB2YuU1E3Wwvw7Vhw37YHLPa7lfs3pvRFcyt5x0PoIT64Fc1SwNuRvA3fK586Iu8FIEWxRT1SAEITolAmz06ZYMxHsE0Q34ctQhth0206VE5SE7q3fjM8NfQMNFMhq8swzkRdo9iaAJl0+VgrcG72ITCZOU9LFeDtFTi66w2i+\/kR1BJXDI76HNE0+uM+0mtwBCg\/qde5wFqxhBuXRN2ZS8lLWzTTwqoXcvffCQThpLz6Q+XsRWZ55oaw74KVS2kpwJRuKEpc4hGAMK6YXIiCNeRPNlUJf\/5bUIjRE9tZ3imcDz9jdHSi04jPJwDxNi4MNvyO6JiPs8M8Eq63PWa3+mn8urK1uX99BsBLzkmWutn4bjIwec+F1UL3tXyvvM1v4zjhkyZRp\/S+jxhoDyugiNEQs0miuMP6SFwqgsz2U2E3ePUDs5YQ6TK4Njw9sD8Mxsic8GZoQ2jUHOBoDRyMh0wKIe4EdbmEW9snRr63sm5QfZIWuYVE3mIDXNXIZv8FPOBDZcvHgdCkZMZsdkNFKpeu7ipM89WDSFzkSNpGyzEo2dCds2O+9t2BR9u3zbEU+\/eDu21Dtgczh7qUAAWckhwZH00s3H\/FeAbTcxFEVqglFIbAENUmLQsHYTw2WRZOx1BH2MUjMg7Rr2UN6\/atbp72Q5+0SiMsP60JYM4l9h\/xBOvvaN9PffIDrvi12uzci8c18+i5jRbDIXnw0b3ky0fKfWN\/h\/2ckqP8yPqFkkZ2LkQzH9YdzkNlywjZqaof5iGq\/4cS+bcaOqvOIyC4QzSjEZSWOKExUSUWOUjYWo+RK1xfmbEN6rszjD4T3MJs3AQ4itXMc5rKMTpFgTRxKm4i6ZtUuihP36eZhWnPxI7D8kpBCMYJCyNWooEbg2v7GyWu7UijdE4mXVi4Xi3SCjFCD8k6HIith6\/f3uSnkWNqDBqg9YXN1TN2j1OTQbZYH1l5P8T9Zbar0DeWcRG6kbiiQkCLSWMtfNCvka\/fIwlyvqLX5tdiCZxifPu4VBYO8cWTHFv5aXZTbBYTh\/pbLKQs9r8Q\/ipqXi6oEtIukhpm2LC4ZK4PKm9V8wBx4oq\/jfycYbcdl+P43S9ZmbucRPicMy76Oazs7IHFvciV2OpkKslnoJg2TCv+qJRyDdM3vbviC8BY+4MYcYUrLti0CzGvBD4uZqVxGgRoYxDDCepw\/oCL4qV2RFIFuxVWwmjDVd\/aL2CJnrmpa7kX3\/fIipLmkiHByg5Q+ZwZvTNShymq0F8CEVzuneue\/Pq3flhUKvMVQIxZYDgrmcerHfn7mC0l09zc0U1nNZVS4ocLoIX8ZQ9PWllPJSVKEuCxCshqA2zXylev\/6s6\/WQSKUaqX3VB+tOIUvP\/Wt9IIkmPVDfPwq5BMXElYGfWiplN+8zpA3hNlzI5WORTAMlrsQjx+B\/hcA8X6i\/+POxhR8m71RKeRsa3l7H\/ULnIPARYpAVnRiV14L1P\/0dN65CbD22kl7ixo\/TMDU81dD4Qd3DK46bzyxl35+POfH095m2Hw7JTVHaBgFi1DixPFt4\/KB+U99ZTmvVqskwWt5xnke7eHaGP+qy61MszEg29MWE+8GospUvfkoOfNYt3y2SEzpDQkZbkunMLVVHFfF+xkPvRe53FT7T6Z\/QVcfd9hTNWsyYID7iP9sO3Hxg33eT5CMYROX\/eoS5on99pf8mQk0k5Sad3ZxOfWziQXj6taAionb0lewh+9J8hpmn\/i5YkSFBlgxrp9i1+vBsln+AEdTJ8cWAaXUph9pYYOVBi2k4\/d96JWwaoG5MMljlxNjNwl7GNkOcJza2o9pKWnHGncSIoumWZ9Au9MQGGLUAjbv9NMqUgZ+Kq+ZXlwC7Sxmiv8tRrGJrlxG+IQ6KbBxRr6tncDp3zRDFblB2WkUfyhZIqSVQqBTqiLLGx26kSLXSHm4ySd4RdtmrwwJ0khw\/thvK0W7aD3EBGNxZFORpO2mgbzwmIVuq9k+vSmtpw2ct58CCi0avwmKfUARjDC48WW8Ezn+kjAoeXc9TtBJQoJsDH4+\/UK5CleRryzs6qxQhAGKUAb0iNwMQGPpGJRbhMkzSnpW1L46H\/fC4kk\/hUlYphYrT6ba\/ObMXDZsmPOLiqx9JyVOZwx2ZnCOuOjUQ3dGdmJHATh7RzUTuh7an1ILzaAkRkXUVcYQSdIlCrMxkeHnDWS7BQp7RFaP3vtQeb2u1hjDv9OFOU+FxqfVliPysfXwbnCpGo9eOot92FyUm6T8By1IIJEZp4iTs7+RUvjXV1c\/t6Phaja9RgJYC68cGumlxE6MPNlLIg5Yc00C2XEFUxhV74IUT6Qyp47C45tsSH0tlc6QRPfwvx4fxvsoeWsd5E31CdQL9C5QZPhe9ATUt\/nEyO9Eb79uzfCn0Vt9qgxb3zo2rg846+uji8J+I\/u67CikQ5r\/dW6yuVYwNyM0MMNUoxyLW+XfMpzuuoEsTOgbNcSpEl5ADT4XWIafJpWkrNgvS\/yMqWShrP8tc7b\/9jloK+a0TC6DLfmNrvgKlReLixp7EgiaAiLpAwjPTBHDLHYbWbQW\/8K0ySPxktN9ogRRPLwtJJtTfmIFZnylT+AWt\/WBghwwQmvhEy+H1RrZozulbnwyzqBMtxjKl\/r63zqa+nG5+BFUOBW72et4Dt1dHQ8LwOzED07EYPGAgkmKm64\/S7TqvgWDG8tlSX5cxB2bibQ9\/pdtoubIrutcOeQbovXjuL2KQMGsMNXTHgOw0rRfFe4Xw3A\/Ry4iBOK1vsG7YCjSPemeTmri8Ugj2LxcT9\/J0lrAcZndXQBJ\/\/XaHYxR+zbRvZtEHHgnJ+WcAw2tmRftDOAbs+v2pfLTIUCmpydajYgYXMypmGKC18rows5oD5qCOFSsSpRvAlRxqLGfMg4XjNRTIa0E92YL8imw5oBOtVu4vlTtB7wpBUilGYoUHv3zu7y97rT2mYHfnID4HCaibNr\/aTsdEkD\/1JiiFdecWWqn2HmKdWDn+JTdmyCRPs5c6fv9KSv3sMOobLVFqZ6y354FayLYxuDSRLUpyrBuSqzar\/+oNYy5SYzs+TJZ\/\/LI\/ufJT\/0MgcyEvQUvE7\/dMQcvo0Ano4Zb2sVuPdNyyB7xiW\/OgYTsuX\/hB\/gMBEKyP7AiFidkBbPXQhieVQl+4IYtm\/cBhuGNlI8Qv5rkNpESbMXa1ZCbpR1WvTMOOI2gvxlzNeRU5XNr4ZnqG9a4at2\/bP8yhpnAXmBeWp4r8mFCgv8crxNbREPolyB8yS8RpG1Zdq\/TN6f6fCoEWxEAbdekmOK7W4WtzkTRE6XaDP3d\/msYHWERIRhEN9SMWsJDrBaLlXiTQGlb60RdKEjp8iSxndUF+WfUMyC3xaf2fUrHKhB2PkxNoPODD9a1sJSb1GZisKrWBnkZVTQK7730rWUHy5vRxb0y54g2mxoPYci2HLTtj97r6fipw5INFyeYfi3ptzRCCV3x8Q24bTO8Om6ZZMaC7K+J4zBl6gYgJqFLum8O5oXxdqkmH2wEjug5n0Ap\/Zsg9mL6ASWFyd+TXSa+f2NElegsF+aOKqIhR8DCXJJk9MH8GClRS41u0j\/mR41Vj1dZ2+nJOYFSrhCRGN9hEYI+2AuIrHZpuTQJ1FIz1WZDFmJfay89kRyVdnWsLFdYbzdh0xB8CNmWXI4hGzITLW49RJyy2vCsN6Br0xgXQ0lR58YUu2JANpQa2E3tIMhejMTSPf+NOsMzIPNrvYY5mzep2igjzf\/L10gajFaCa9hRYGbpzJ2CSDDtxnI2H2krFx\/v4Mb2NahXmy6PgGu5b6V\/Jvyt8rPgyK6d76vTkUuAfm2UIsVCsnXECaD3QbJrlB5dIqM0UiRr+tpfOeqbzwoRFWo+h8S2w719WwaqIZb54C3UeYMM\/\/BdOa2Up4bo4X0sFgRaYUoluE\/HTQ02DgyBTJbTS9N2N5fQ8\/S2rBaKXZ2n8M2C8s2VoWtf6z00jwG09qh\/7CG+YdbebqX3N+p5TfXUNLxvsY8G7UFIVPCRKafTpW3t\/C7n4dmjgaBi\/fBdr4WM=","iv":"8f291029048d6cb6e79fd1da4d8ef9f5","s":"001b56ae6a676265"}