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Luxury brands must avoid this “easy growth trap”

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No Comments
Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Image credit: Alyx Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Image credit: Alyx

 

By Daniel Langer