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Luxury brands must deliver purpose in post-pandemic world

Amrita Banta, managing director and co- founder of Agility Research & Strategy shares spending outlook in China. Image credit: Agility Research Amrita Banta, managing director and cofounder of Agility Research & Strategy shares spending outlook in China. Image credit: Agility Research

 

A strong sense of purpose is at the root of being a luxury brand, and now more than ever consumers are looking to luxury brands to inspire hope and direction in establishing a new normal post-pandemic.