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Luxury brands must embrace social responsibility or lose business: study

Posted ByPeter FinocchiaroOn In Featured,Industry sectors,Marketing,News,Research | No Comments
Jimmy Choo demonstrated corporate responsibility via its Project PEP campaign

 

By Peter Finocchiaro

Luxury consumers are concerned with the social responsibility exhibited by high-end brands and will spend their money accordingly, per CIBJO, the World Jewelry Confederation.