Luxury brands must focus on destination in ecommerce journey
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"a1e4a56ea1e4b77f4918705f74e636e3","s":"22a999c3f04c425f"}
Fiona Florence is managing director of JDO UK