Fiona Florence is managing director of JDO UK
Luxury brands must focus on destination in ecommerce journey
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"74ac5fbc6d7f84dd8784dd9785a11861","s":"e15381da14782e0a"}