Luxury brands must focus on destination in ecommerce journey
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"dd8a6ab85c0759379b528c6826a40af9","s":"b172c6951447513e"}
Fiona Florence is managing director of JDO UK