Luxury brands must focus on destination in ecommerce journey
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"306bba99f3cfb1c2be363cd05fdaab25","s":"d9e5c0afb3fae3fa"}
Fiona Florence is managing director of JDO UK