Luxury brands must focus on destination in ecommerce journey
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"16f4c0b685968fa8ead164c77bf7a94c","s":"d0a800446ed25c7b"}
Fiona Florence is managing director of JDO UK