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Prestige brands must learn about diverging consumer shopping preferences: expert

Posted ByPeter FinocchiaroOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments
Luxury brands need to understand whether their consumers prefer in-store or more tech-savvy shopping

 

By Peter Finocchiaro

Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.