In-store
July 18, 2013
By Erin Shea
Luxury brands that open outlet stores must maintain the brand's status and prevent outlet items from overshadowing core products to avoid diluting the brand.
{"ct":"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","iv":"cf6b01707630df1878721124bebcf0bd","s":"11b51179502d2e04"}
Share your thoughts. Click here