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Interactive experiences lead to purchase in luxury market

Posted ByRachel LambOn January 18, 2011 @ 4:45 am In Featured,Industry sectors,Marketing,Multichannel,News | No Comments

Interactive channels are the most effective for luxury brands

By Rachel Lamb

It is no secret that luxury brands must use multiple channels to communicate with consumers. But it is also beneficial to let customers talk back by adding interactive elements to existing media, allowing users to initiate engagement.