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Luxury brands must risk failure to succeed in new media: Morpheus exec

Posted ByPeter FinocchiaroOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments
Luxury brands should be adventurous in the new media landscape

 

By Peter Finocchiaro

NEW YORK –  Luxury brands have made great strides on the Internet, but still need to experiment with their social and mobile media messaging to learn necessary best practices, according to an executive at Morpheus Media.