Luxury brands must start investing in Gen Z – now
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"1611974f3edc7f0365f6620dc797ab18","s":"3bc628c28fdeab13"}
Marc Jacobs Daisy campaign featuring Gen Z ambassadors