Luxury brands must start investing in Gen Z – now
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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\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","iv":"d2b621f4849a7066238e07c4f511d3bd","s":"2c4937faabcee5db"}
Marc Jacobs Daisy campaign featuring Gen Z ambassadors