Luxury brands must start investing in Gen Z – now
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"AJ4anH9Q8n34K\/Vn1CbBwYWPt5SDYuWXuBbLuf19IoyKfReT0DMTO0dcqn7Jqn2OOcg8Sf7Cs0qKql\/9eU4KntCBl07LAhjfnXG0lxx8jU\/Jo6aSVFXKTI9Xr\/daZPNrHV3dfTHC3Z14frFBobD7ODVvaLVaYgxa9J4DcgQ6ygM255Ep\/u7j+5U0hdoJGVPfalWvmXjV8cagtY8JEvZTf+t8SCkUqsZY7h3fj9nOgD\/RwAPbRV\/bCMwrqLRtbFqdSd4GTjJ7ye5OwOEtInAU1AppwDbr7D2szegdjVmnEj3mZBeA3dHTltpnnXCrnOjamoL9ZTBLLvh2ln54XmRt7F2P5xRpRjMriDKqI1+uLxuCGW6J1TuwDgzZz5j+ARU6qr5U3A8x\/uc0EkA2Xk9+6+QYlKDyOfWTyXIebpD2o2HosdZgAEvwhep\/QdVe\/Q52HOS2fJeeM39FpLIBoK6iAz\/ivijhv1QlEUb3A4cOlyp4TiOISwBzolLt8bxzoOX6aKrMfra1RrILqpV9kFNvAGKL1RvdQS5d9j8CQguAbW4t5CpD3Mhy7QQp+tE2gcLOY7itVO5WIo8vhbkeAumW0euFtytiTpKq4IYLeo1GpxukBEi3PKBk7LNuxSwJzn\/pGalxLxDvdXECifO\/ZO34cBVKbQoxihsJICW62Jd1zZ\/\/V4jlbi7Qr8PBzlXYGgQ96mqKtqfHYd5nSKz4AXITHLfu77FbKcrh5h7Ks53vnBW3QFXiPqfvzaGytGx5TT6sWCKKnQybUoMToMJEvqTkblNgRjXzip9azvBwrGkl4AL6eYI4CFJgM4Krn7S3GwQh3CWTkLPWvrWaB9K2Uq1yYGZP7ic44SM5e\/hGl26v7YpC8SCNKGY8IInKcK7aG+26WCHox6DFqxL9WnmI3grk5KLWbx3NWyPBP6gCuYRc2NQH0UFPe+SWPbSvJSec+Kn1cqvgkP\/Ju595af4PjzDATjYKLu8yJZ4Jv3OzRVogQEHEF7Pq7vD5ir9YJl+Y73PTBNTCvr5pDpmbvTCVVXZxeKSZzrN57zMqBNAUu0Bte\/Tc8pbe0Y73E5kDVFdwj2l2is4yRagRlyYIyK6UqRbQoljNMkeQYEJaMhDPoOHobwu3x22IVQvwbMbYs3mOGqhwMmW62V04z17aTRL1zlZ+CkcA401SBO2OQp9Y6ExPtaINzrmfjXXUBXh9Vha5y\/4I6vIL4+bx4ITHWy2d5LOuQlXug0sU4hr2JtQoyv7knd7HoMACf4rBDNzKP9FPu9E0rs\/G0V9323yz5a2NKSVALgI0v0+wa\/2ez18pPGxtxQAt6tkyA0ZBNrhJrwqwDMsVO0L0D\/JMEhtltPIhv3B2bUhlypryYB8AyP+Xe6ezPrnHMRkEE7OsZ8zNUk\/545jCT4h5c8M2aAmFwOGswBGUtBkVv9TUW0hf72Cnn92xMchn5ZQF4q0dCCiTBp+vBzR5zDQr74RndrqRXpKluf0SqCeOUiqloqucd3o5WWpVFjJMLX\/QWWomBhXpe9JzI2vhKqNxDb9SQBhIX+vXqGldvo8tdL3jSrHMS+cOclGYKVVgBmXECc3fewd6mBo4EGViA2JCy+kuMJQT9voR77r+bjBUjdpPhXOoIDDdWSUPEHKWmvov7odgyFwX7faKSEp3V1Aj\/YpACEUoHH9697duFpM8Vx8S1nGV6GvGCzIbfEhC3UIMWrTvbow2+u0hEIP2hAbL\/pspRyS51on9KcXlANTp4Jv9XF4MHolypPHvP1B3mXRMsR3uk\/uoTFqos42ZLQVbMU\/CpyyPO51cS5GChjZhloqd+UsKvQidwFsqm1+7Mz\/jCfHMh5jp42CqdZCUlvH+FeeqwpLFLFcgL2P\/TpI71cGdtmLvXXvNtju5mb2d3RBvnIxWHEDFNq5PtzmRhbstRUrtI\/g\/yQWlTlPqY3hi+JRPaAKGAx4vHMC7zt9jvxSBw\/nbZh583AxqasB6TegW+OV\/Ha9CydS4iWJnIPdat7XiNH++ixefkGM\/IDYTBJqL+MvP44tzptVaXSbPEOEv0u7MIAIYZlBuXy2J4tvkGcKEaAxb3vAYsPtfjfE+q2Au+LiFtuBZDJM5r9Aaon9lbkdFxwnvqsS019w9u\/ccq8nfwsYQABTR\/kaCEJD\/7JlkOKhASBPWX7KulQMs9nI9H2dvfhTnLzeXPZ+Yr\/sFwJ6UCWaA2HM9BerRyYMME3TFb+82hUaenS5Dx2H8EH1DnpzFKuL5JAkHqu7l1MwolCWXVLVe5Y21cmrdigGegZ+pVAifw1p9FOe2Des0dsG5MTLsjkGcfXOaRmt5z0Ih3n9JsfPeFnK1JB53EBZFKKXr2a\/K5If7t1rbZq\/TjqHQU1V0DfxPk3lKe2LtopffpoiP\/q5xJRRx+zoRBWJoULodeIFkZpjO7NruZ+NiB15qqttae+YhNlp1TX78T1hqb3+uq8Zw2hxI+tapACEzrDfzVNItNUhxd4zFjZIJ6T8fvBlkspvbwvBJ0ObeiPBmOuvZFBKZRohHIVeXTZdoLbtNdYalNXHliwzFXA5uRq3XSeu2LyBrSAmduKiDpWvnqt9j15eTIvmT2WvwUkK4bQKagVcySciN2ktW6chtZ9hpZym\/C3rpgFN7cObRCbGrzwDAg4fPLurIKXS9ntGdoeCgrZNSQeuyTIFC6ZeUkUUAq1myokMwNWaWZGLFfkWIAJuRZt5OPCnscQfFbwvdc06ut0pRMMH\/2Nzy00BSkYmt0w1JtlJm6MsLu7ZutarwNAZJDaVV41JNXePriY0tdCNkWeQkVZ0bTatDKbuQ9ZvLWTvcGpEAjWyaj6Aq6r5koXsfCG0hIM7ym4aQvNLNib1lWW7yVwk133tTbfkqPWUTHEplvCSCWem7h93EWpSnsBfg2CEnnWsJGNy7qQkGNsRu61DzWutXOUYX19x6+Vuyqtsb0EWiAmOWRD5Iw3qbLzt7JzogHaRzmsuDCR4+0IlJVwIq1kCY5JIsyrN3ypHCdITPgcxH08Y8bD6qWRK+2uDhtO71Fw1r18L3TSLH625qzHS2RYQJhBgJNsTDXx558PNfc30G39CV+b7nfV3tSQvtHJzggwtU2w1Wxy\/rf5zkm692Bj74wjJcJhY\/hNrUw1xv9dnlauhT3IW6XIu29dX+zg1MmeB7yz1754OtHE8OFspYDDpC2bPjncX6FOitfDVA0aGH+t8+7VOXprYmQeoxMiZ0ptUBury3UX0CcejGmCAHTle14iNA5UKXKROQxLTMhlchNgslPKl\/4kmGHgx96yBO6cAEuyyaclnwetSJoeYWTT0AUlt7E3y\/hWpbwPXh58ik9xn2J91jqw0mmIEmX9OazJeOC4CCMwH62JIph\/LI1ARHDLGZhMVy352LZY8XY++dKql8gi54M8c5yyQWHob1IXJA8ntav\/erq6SXmoT67MPSoZR6LOYQf+318lU6UElw9pqh9j+aOL8NlpTOrG7jBezBMNGXz2IbLK3zK6Yd6gs9eITef0xyQnMMZJRw8bSlHsitxGaht0bd03j1kL+qorRkQXeznyXelefDygz31m9Bhi8RkZmC9q3WgqGqEq9CxKWLoWk9nmGUYKML\/E438Sg8B7QIzeSwi794eSfOvjOD1qvPMbjWBIYgbx4rthfgYd07KgWyMqF6G1e8XzBYHLRyOnyFfTlL+BVTzA0IqOZtTXNXXuyHweBTH494S3rrYnC3lNALzqjjSxfh7+TsS5mxFZ72dBJorzgI5CCSEjF6CbdJsBJCvL76lpuUMBFNq+jyixLX088FD46ie3rxp66fCLgjmqyk5Veimv3PBcF+l+Ni\/4phDKfQoZrambamh\/n+60sMrFjAVDMib0s0soU4mDe8PR1prldgiUbUS5k5Z+p3WQjfauEpB1ylmcJmFN4wxT5vJSdwOorZQHl0fUN7amtfbCalA\/6GqiuxDgkTiWOtzy2yO6TnzLZnQ+GRrxmcuuGHF5QTnA9CR6xW0+ezqoleFuJWROVG9fD6tbLtqp2HC0s0TitzksmaGkkGxcyZAyfoxcZby8\/Mgn2YbI60XNFedGluPJcbmGEesv7KPedH8czdbDMe1F1MrDAgHzoBo09ALui2NDV6JknKz5JwC1LDVMnAXLPTon27U3R3T7flVFNsjsYN8Y+0knqTkiiONtuniuTkNYb0+bTyIFJ4wKSilHvE4f+nKRBwAIh4qyZj\/6fCp\/dvhqHBRtt9RkTM1qeahiTsBDzoMOKJ98D0UCTxYaeMY2o2AOszDLAqJTWCKkrOsJzilCaXlFFWM5AjyQHtI4Yn4Qt\/GTHp6ReppbcarMiQZCDZyWzDFBar+0eyrvkXuR51nYjJP8AJnompnwsPaVWagY990HyMk4V8FPmH177EsIp\/eF2+sPmK4+m8h3vGGE0kplxCoSvkpJ6T3SDJMryCcUjM1\/B+ZebiK1kWJHhBhRu6L8rAn2wgUwXhktqPRr2CcrT3ij2bBnW85otfSIXSeZPNXu5oxfYiyY8agK+z0IQCj1dETsMjrPYafLHHx228wd6JtrwQyuYmWiiWJqpplzh6tRER8a2wi5viKxfHaD+Xd4Ox3JkXYCGXaUs0B+3+ajqaAttvfReNTxGbKcJDVWLFOevSZ9lP8pCpPoAP0ZOBKInFBCqCs1CZnhq8S5tiu2yKJ89dpuFH4PnbVkXQhlx2kvxITiwyu1LAPvvB71+af4eCxqTL7BnOxLlEsroXmwUqF68PYVu9EWfuFG\/6OQjgiTn5k1gMKt1XSaQ3XFMwDNhAU3DfvOtJUS6MdTL5IHS33GRvR97TGspkkE01f0BIpyEQENgoYqZGFPAjXXacofiRmHj1z8JKbzPxx6aD4BXTwm8NSf\/yxgaaTIDk1dJr857mwsRwUklDYH4TccbDxZRyAb7jtWABJDxXPoz7MgdKoo4DO1pE3IV5E1ED4uo+zXkjM97NPB+Sgn6b50wQeTkBRaIVTJHlzVL1S6DMHsddrr0fZwwhjgWrFwnRvMwRtkcLJLYYdg2m2AvLdWAUiNRUZ55JwDcq8nAHkbu\/RhfeSQdYfA8iO6HxO\/o2Cm\/+ps6FNclM7n4iCwjbcMRAUoyXAplzztwY2cgoXBzY4nRph\/pM\/HAfTXP2FWPyZ\/CLczUqydaP4doY9\/RCvBKoB9s870zPYjfOUpxhEQ+YsRXvms1av2sfJrt8vU2qk+1spgl5\/Z783zYUfsuz0H44gjKaNzRNYR4fBSxZIabW575i\/ztGgz9ou5I7FEAr+W1QDJEo6wQMK\/VSDZy\/Tf2P+G2BXdtEG2+HD8Kv0LAdiUdM\/UcmIjQrXuxCWGR917AEUm9+StYgT7hp29eOxGBgMN7wzYSJqnGAMh2AU4geV3SMuN34B6nMdADswqoPqQOiSsXN055jMIYoFxznh73gfuJxT85FXIn\/9V4a6b23YLlM4qmz\/zwqx7QE3y9RSVahMuyoRPm0C1dk4N9dfQXHP83WDmYLm86Bh4PFnZn+VmviPbV2im9OmWHK38dwOeeHGJU9isuuv7vx7KJatT\/YUbyCGISywNSK9pxS6kF5JtlkwPNozmzCegrwyjgExf8e+Ey5ccE6U5Ha8uZEtHN0E3PE87lqORSuFKVMW0Ve7IfLZbeg1QuVUUM7jfsvewJW0gBqwxOejdvxidyFsAhKPVz98ZZPoLLOWuGCnj8SKTTtnEbUN1gX6+y9dxVl702zCBfe0oqnTfAaMDXiX84tgtpl3vgCgb8FwcpzcccxxW\/pAwbcYrCsbk9XK25L64qkb7TchiusmYpTw3gQj1sEAsaEpscVypuRimKU4pehrZeAgSS0OpPEsnvxOWQK5DOVYXgwM+jAIoX\/Do6b9VW5rsaOF\/NjQDJ+dJR98zBdL02kFCTmgkQpJG9ENISkmeuYUEcsS4Jx40j+8X5OJKw1W7S8ombW0p5ZlNSemYBlCUuuqlPqwlQaoNGvfwa9kFgVEf2P9ITA1\/HufR5RqRwjfMu1ZEPsabZTkgKYwxmY+agnpbWyH3jUx\/7mvLSLOdtvrExzCBEuyruYR5KZcWTwaJwcB8jIl8Ap34vkz9FTH6UjAqmwPpWm3fXYABrY2+XzN6s+kh93mW0C6a+gLXTNu6+Qf\/\/Y2xtrE2KV\/VXecL5eJLL8HY0fluIB6wMbkzwcA3mwZlQ5FFvbX4x1AQ+a\/U35gsV6PuacC0LM7\/xs9lssj8XqXw\/WCu8sSDwlanCSumpUYlNmimMel5JjLqX8lBBnunA+aohHrkqjI+Zg4qtedT0Hbe+xpAybDM1nnVOeFhMKdJ9dI1+s7jHHm2y1Z5h\/tB7zXxahRaP+UbPJtjwog2baM1o5uuHy\/OphGvawHOxo6EbCcwvgZ+QmTO+JLzuPND0DfJtY4UJZv5WtFWPvd6D19hPxkY3MmM6IuOasroPeZBA++srmXQnu\/aDyzinGcX9M0izhRrjIJ208D3w+FNWJ5\/WqgTCHarMuNqnbh8CrtVjoTLc9MZOepin\/ZbPPiGdreVcUYS+GR8Jl0cMBJZmPSZsZrRPMA7xtHPcaODk3ViNdP46qSSTMGFe+hNwWicnqbegWbIJpt07vUEiVWcR2XIvcHMcTzW\/\/1r8wtKZxu5u\/D8iDuNoXFBxxGuxiXx1g2XZdGcN5uvb25Dg2kkQOxs+6u8Jt6PBP8UlMqLTT+egROCqk1Ik9w7zJwntX88fqdeLIS1Q+E1088Ls9K2jDvX+xkjeZipoAxunIWR\/tm9J2YPVneSbuvtG3UKd2hA7CUpS\/t7uoY\/M13E5CzM2UFxISyHCJHMfxb0Xg\/3WGn9LVI9MtfbnfVSkL9vNIISjMCuBEgDrJErOiERHqp3m1C9qQAw9O8VAR7vuKL+yowC3ZoK\/eeogrnipXoyStnRkRbi1fboRbw+YB6anBOt87Qh9OTsZkyDTUhud1prZV07t8L78ZIwm+QplXBsIeqcf6k1+WBfoSVufK8RHJxWm6L92wqTpASQpK+6pgL0dfcV+J0wkKB3VZnvgwGPWYjgajy4W94dQcHXvjif00WSTgsWDcFHG6Y9LZcuSF98g6JQH2ivGSBWWMTMEtx1Q6rWbgJhcfi\/7rUKffwgBnWkxHNBJRyKPZrhfIUEVYuorUcZHzPnpsWNwsbckpa2FA+\/axpFOCz6SHPFVdOYo3y4oa2hBD+X5GV8K+RqaZ8hxvSB3t9TVa+ZYFamS2zqidcwzL3cCLq8D\/oq75ho5l94jd0SOFX\/mMXKUXZEtIuVx\/5rNjcLnnLkn6W02vDCuVHcLuzHXODvAa4WOHMM353Xvf5o3F2yMPMGc7gnXWp3bOisYQDviXlHPnKUgV+1KkRPpGO7GIfqnaI1MLEvr9QyZHcFFRQZNQgZJvgNECfAlb0o\/ga9oQ8rZrqvVqtAo95sxnU0OGjWpsOGaReFxd0fs6kIjuKT+HVBQnP1lCyn4wPcnvxbewC4+FUT4fp7lRxERrORkfOppTof0C59Sa62C9L+B3FzB+a46Hcb8u54yj9zFESqQTVLTxZE7VIpApFrKaSw9+vrlW4ECG+M+NxwZeBGVlzhn5dj\/3D4MaIjaTnwcY+oxRvyAB8k2XTr1ACNNEijs42LeBhwgPjV\/Oo+3mK9bYDtRbvg50wVdmlm9ZNDvNtOfCU6EOlkoALzIsYGs0101v+l3Ma\/rC\/MhaQF72aQZSk4AgA7uPbjDgw10SZtWoDxZd4efTMtdr0DmT6Ouwyv4VzeI\/Z+wOBNUbxTyW78+OwwisKNVYxhXWOZhNyvLBAM8jQNOwGqivs60iwDqIX3RkKq12FEMiLY84dmfRAtd3Fc57EfIHV\/VD011\/zamHP09Tyuwlr0dnQPPmmzsxENRnWa7lzewyaNTT\/unXybs2oy1gLc0sYkE2y8c\/0uqFLp0273tv58Ad1mjvn7YlSIg7rI1uap\/82l1bkg\/aLilteu0mNMwJVB1DVgigXUYdYqMA3986XTsCFvA7jaZHIIfXpUO8BP44QyKEem1QtELke3ux+rm99nP\/so3Ny3RICPj2NjZ5CG\/6llix6N8reM2zv9w+LgzJGMqpE67VL3CRsBxPPlHQ92V\/E8Z5cw2iTcwWP+JPW91QYFaRsuOoSwpo+\/HCmvdmgfjPVLjkmMwnVCtJEqTTnDp\/hgVp8XLgaupB7drTr1m+xT7Z2DfgKuum4PZI+jieRvoTQWBD24iGqhWHUyxSUO9WWP02R2ZrcrVwDsjQnmLv3s6uZz9isdn3gYfSvRxxhmHnuvYtHUr1Kn47bGnOAla9PxTCe4tPar9nSEgwg5KTwYeyysBKQP9zVXYyZyB85NkxZDWUfcAeiko6m5hlaDK0puRHmWGLCKHWFdhr+LaoWjeO9kfkQT6870L1HJ6IArEDUJw1XPdCL3o3uZCxEiIF1d00JgE\/u5fVwarw4T6sDKSq89761vB\/E\/RNQjjQjIBb+E9ZaOhmcUKYVlM7x2312wld2Ps\/66BMd7UCkQcYwMTqC3GX+7tbbDUgm5gtTMJodQQMMmwNhUHkWv9SEafZ\/OZAJtGMqxN\/qj24jAWdpjd67BrHp0+WRyqnEqyH3G2uJvO4JpxS3B0+gXjlI66cSgRylhuJPBWZ1yZJUe21LtEBcpZJUd8CpDC3DKH6mz86Fvf+a00radCYzMmIJ9NBhJu\/NQ1c8UamfTiV368MGmUOJjrFlOWPToHPXLINQqujybByGWPt2uw+lHoeeMNgoGWUAmr8tQQ0TU1IeZ5fPFzpex12Vk+xNsKO6Aqm1gK2xAj+vljdTWWcn6k4wUwmY6Hyo5bOoOtW24dJXBMey43tUdA5oMfnRrxSBI+BXxKKrpJGvlK+3eMkoIrwyLNib6ToDC4JSMFrEu9rrSh+f1TZf4HG1INjwVRBuCYTzVsY1XIgUH4YhZuMefjH6WPmcbkiFjTNsdyi5siR2o2pjCztSAsqSZU9xyr0t6H1EljxeUhtU0o2vnNr35sRxtMA3nrI0h\/HStanFxL2atbyMPtN7E1UKjK947asi46wLRVcSPvgcdpi+xn4ZA0OrCcdTNPGb9AMr6L0lBXKIfd9Qx\/fanSvi8tT6AbXq3qLK8RTFQ0J6qulWeNlddEu3cIzaUyB3CuzkNz461+cCwY6\/DeFQwpYodY0QRFyX9WKw+XlVXP0TBuVAm9Q\/uBlzmcfeVHUYfiqxW\/YTZ6D6D5+\/39hAjzziRt2L4x\/kisPbbIDBb74LeONlImIclCP0wZnK3f3L+FpjsgZJfDlh2lQUxTA0hlE0V\/UlMARumx67Owq+dYzjw0XJS7Js9HDp6nnpLo4gEyLnVk8Cwd3eeVrVlF3qcfwjQBoBHEFWnW7AvzwphZLrNw7l6C37p2CBGFou48Zcc1J5f99k6NyJBkPruwN4kCnj35F4xyW+CJFaVmPEU53TPhZeFjSl7AslgfMKkdqqhYpVHbURLXUtfCWVNIt7zno3Id99+BN3yAqDE6N\/jRjR9U6Oalwh+GkgMD6eWtcvd6FG9dJQyAiPGzje5UDqg4bGWNYu9zQpVUk499gkJ1zpZ5Px9b7G3oPlRCVXEIkxkXMQ4wBtSWGFNx\/vkXhyY\/K2kHY0JapOPQknSN\/vALjZ09RtW2myK+cbkUwkO+qMOh+XReef914zpnZXl5h+OJcyPRHPFm\/m1iDfOh89iRhOg7r8EbhhgNYMw4E6r7wcYtZuMnQP77mE\/Abl+jA+0MKVHn9qeg7Sqd1MPQOu\/fNIkT+Ph6vQXRVlCqsuUrKY1HH2hQwWnp0m2DREDxCyzwWFq5P6FSzcM4Lh0eHe0ddhFQA4cb6SxOyLwbjPRo0Sgdhu5jeZ3qIwrDD\/kHbRjZpHvowYQ3lLAYf\/D4kB6MAUclRq9tPS7r6WE4OH0R3GUt126hIeghZAfYmCCUYOuIldZhk4rUrA2of6qo1I9pV3VaBtrm89VYIxw+QKlhNWY006Q847dG5t6AmAUrNQcZPdIXUwAkjIxNYV8D8lmGFk4G6q37aLIX9pTXK9TYQgu84DhKExxVKPcq6Qb7uTrNCbJ9PM\/K8GBBKzqMcVZDdWXzE9kYBuV9XY2JeMhaT8KMmRi0T2fIin7kRRhVqdL01r4WIxO7z7KoPyoZaNffywUuwNgQqb324+BT4W4PT9TM31ShdNycD7JTiv5M75+2H4zFNG2kdZR0FVsUtMcZbfDwTEcHInbHalE8tDVpy268r\/4zGJUf9xYBCPZMaax6cjVw8vj\/i\/OlTuV35NVhv3wch5g2ZJmc4EnXggEIW9PqM3LIIuXPbQ1bzcuxTIIOhyfmJSKad2NI0Q7M3DRzgPNyvw5VJQmVBDPNg4aVENoZQrD3dgqHgZadwjgafhS3yuruW6AxNnwfyd0IB0lCBLAIEIWnRvkYJZYkn42bn8rTP0\/QxnyjbtwqCkZCR7lBIEbdd9CWWF2FM3kKDsZ4n2Le5LqkCs0EN2I95cSS8zAg0MBYHZyq2+gCRiTGyox\/iCI+KYM\/r","iv":"079d53089490d70623c983ed55f212df","s":"5c308edea2b7fe46"}
Marc Jacobs Daisy campaign featuring Gen Z ambassadors