Luxury brands must start investing in Gen Z – now
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"302a483cfcffb2d34a3d5944df001dcd","s":"1b1bc28e92a49883"}
Marc Jacobs Daisy campaign featuring Gen Z ambassadors