Luxury brands must start investing in Gen Z – now
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"6590eeaf91a0af2d05695d0e9a09ad64","s":"eeaccf50f3391492"}
Marc Jacobs Daisy campaign featuring Gen Z ambassadors