Luxury brands must start investing in Gen Z – now
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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Marc Jacobs Daisy campaign featuring Gen Z ambassadors