Luxury brands must take control of their digital ops
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"11b41fedc3dba19ab92a2e697410157b","s":"b6e0b35b2002ebd8"}
Richard Wolff is managing director at Accenture Strategy