Luxury brands must take control of their digital ops
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"7dcf272eeed84d439556a0dc78085673","s":"a6290644efb72f25"}
Richard Wolff is managing director at Accenture Strategy