Luxury brands must take control of their digital ops
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"7e5c3f41e4ddb7426db4b8c462943073","s":"27380ef63f4ec724"}
Richard Wolff is managing director at Accenture Strategy