Luxury brands must take control of their digital ops
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"9022e85654182e7cc1a42574f44fa5b7","s":"c95c99be54e80345"}
Richard Wolff is managing director at Accenture Strategy