Luxury brands must take control of their digital ops
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No Comments{"ct":"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","iv":"ba7598dd4210e7f77018983a75f4ed86","s":"f3771502aee11e74"}
Richard Wolff is managing director at Accenture Strategy