Luxury brands must take control of their digital ops
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"25d0b2149034c33a58d9bfbe4bcb0db4","s":"08e06f478b3a0176"}
Richard Wolff is managing director at Accenture Strategy