Luxury brands must take control of their digital ops
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"475740a5e59fa9df109dc486b86dbc00","s":"341f96b5529e8c78"}
Richard Wolff is managing director at Accenture Strategy