Luxury brands must take control of their digital ops
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"a950bf306ca47d5024be049de1abafc8","s":"c2bdc7f49fd076eb"}
Richard Wolff is managing director at Accenture Strategy