Luxury brands must take control of their digital ops
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"ddf422e69ff86bae55a21eea1449a0d8","s":"9a934a9ec8535512"}
Richard Wolff is managing director at Accenture Strategy