Luxury brands must take control of their digital ops
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"6fe5333e1eba7017156c955181e6c638","s":"1558f6c2cde717e7"}
Richard Wolff is managing director at Accenture Strategy