Luxury brands must take control of their digital ops
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"a5d8ed53889e409930a22611ad733be3","s":"e5dd4e63acf3d9a8"}
Richard Wolff is managing director at Accenture Strategy