Richard Wolff is managing director at Accenture Strategy
Luxury brands must take control of their digital ops
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail | No 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","iv":"e6ddfa1d7dee079c1047659c711dac69","s":"3ea7a34e6789414a"}