Rolex.com is the most popular watch brand Web site, aided by masterful search engine optimization
Luxury brands need a comprehensive search strategy
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Jewelry,Mobile,News,Opinion | No 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","iv":"fd2e6e3c843fec8e7bb2652e008898ea","s":"3703564f654956d7"}