Rolex.com is the most popular watch brand Web site, aided by masterful search engine optimization
Luxury brands need a comprehensive search strategy
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Jewelry,Mobile,News,Opinion | No 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","iv":"3fe3e6c409e56e120f9233c6eee6d46d","s":"04b40f52b8ddda7e"}