Luxury brands need to change their marketing strategy for India
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"pygr6mCYfK1d23UbmudUu+IefTNhBDCALKuQFjvLGFpjCkg6PpnL0FeCB35OCmdM6d2V23u7a2VliALaQ+w79bI8A7bMXn8DGS4btgrfAxEGI8JmnBJ1DqYi0lV\/NmEna1ODkuAoC1DGS03S\/cyzTzaGatw9SC03Sdrt3jQudrA30QJ77k76bAv3WRLToprUdEe\/4WU+naIKoXK30yk71pkttkKs7Bw+kcSm7bXnTwvTFKMIdJbNwRqHg1tXc4\/HdCNkKlT2FGfiAcWX1I\/sz\/4C7op6sanUS\/CvU2YjkYfDyDDLf03CG\/50kppSCFGtnEUxAUZI9dwaeBho1mDHrD+lCYPsme\/dr4C2lfpK\/EWreuDOLVjiuT+bLzmZ9yfYxEO4h9T7jQi8GREUZWzEyVkjv5+WvbhZa+7tlgRpCIuS0JJ3leU2hXqU1ypwV6NhuIAi+weCmigSw3zFCyOQ3AX5iE6Ur\/wwt49bqCHuY+mi5TzJDjos7gjCivD2u7XozgpuZpgQd1RFNkIWWHADErfVyffhhxeWzd\/W\/q0cxNX8mK0Yrjk1bVra2I3MTjPGuFMYI3xa46FkD4Z2Na8aF+SAUy+jR6KVWBjx2OgXBGO8m\/62jsHA6mRGYHFP7qvUjEi0EeKgfsaRV6RnSmo7jTmPzNipQZxK2KQUPh0aHaMCz9PJYO5iUYmNZzzeerDHbSYG2eLnsoEgAYu2w58pZWHu81brhE\/SFBFiQHC76Ib15tFyB9NcthvPEMcKBpIHemEjscGz0iL1gXF0327KLuTjrmo5jilOYxnPjYB9T\/+wiAbnDoTi7h8j9j7uot0nNwS1jwqFr\/30fHM3YQqQG8we5EEswXQjqXZvhABMf97RObdQTCC1DnSpjucizyngFSmkhPULebTR46g5\/h0xMDR53v4szgOGL9ryDjhMHEqUqzgmz2W+4ci+V0dbgHwN0Y6Z\/tekCQcauFk1lf10d6qEDzaXvnWZoAIYJNCHIvrNIU7wK23YFFWy8vZIbcVk6Ssytdr5sAVT+chid1iij7VnI5Aals9DhaMkyJ\/OVOu4LeNF3JWqXZ722lV\/aczRQj3SLWNUXY080JinNzPF5NXN2Pojgq6GqF7PveczmoHTXR9SrxT2RrkZMUKUxNVfKrlVrwNjqlGIW6eW0hfxdTWw1JWqGBkoYEsV8G7Fjd5gXNX9is2erO8\/\/9O4TNSauwmQGboDfZANVmXYLAM48JewScakIl6zbqXovAyQvHmvuLsnVtzxA3\/9ODPUMXrI+zyh4\/tGkwGkUcZDyw6ZjJs2nLgobB0lf4Rd\/DUMfximbB8eVb4luDUirs24QvmnYENznOlkkXEOPIH8MMCBeVXLsXZuQHPnPgl1XDka6xlyPIwneyPyPCxR2T2YQwf+Gtl1Alb0AiRcXzbBwyHsGlicmLnHymlFrVWjCTd7apXX5eYlKyrE4UecNBqWmaSZJVRuewvhKYHkwUA9zZci4r5U42wfeeCGPXD11WJjyop45TN7xfogKG7RSG2xGRy8\/MgaZ818nu7XfBRiGqcheJwoaw67euZehPAAdGYMr+DXeS4wq6PqvxZm2Ipgj1DWTVrtQ+ucNoLS6emn5S62zdgq9tyS3+xDkjYBJouwhzKagnBHXLymnkhbt+CAcqfHDdZYGtvHU1USjQBSFu1fmshtSbdWXzUYriOFE2FZCDrrG17HJ6OJXD0TYiAo9WE54QDnX80PxoF0wXQc90daGlVBsM85XG0SVnUd4LvtlVxGMD97Uye3hHRM3zUE+6DsOEVR\/KVlNOXkTiFRefGNbKiYMaqcIbJcUcXe93lvru34Q8paJTFyEk10XQl65sB\/D3p4yph9RheyeNf4gq4XHeAMlP+6eAoL4pwb2H2fhee9rWvT1r9oG19po6xRESB8SWck3XkCWdHWQvBO8i57X3b7vaNwO98KLb8XXP7tjCzZHf8DcVeWCor0UdfUIZio\/7Sz\/fuVKu6g85OeziyI+sIRO6ERj5QO60XMZQVRZD8ejWLnFB8VjbHDvhpIT8C26A7mtu72+\/mspe7Am1Mpd39SzY86yaGj9PZJAg6FA6rrc6sZJhjpB7B8u47JdaGnGQREskk8ji1RyKHgADT+kB5qpRNkObauZrNVJokg7P345Xj2R505UaLDU\/CUN4VRaQFWuAXyRukoNLtTbA9qp3+L0PXO0XsUL8uDmfG6YhfB\/cP9dPezZE7RRDBhxt9muQBBnMh8k333kG2pKg1qfE7qDA516aiLC7+oENEB4T9GVlpX+WduG+D+JQswjvxCJxq\/d3JgEtsvH1Vr5vvqMoZ7lRkST558r4AgxbEpvCBYXzXrWv7uOIxmj6dX1ipKq4W\/krqM1lbmyX\/FKqWpQXyiX9J\/gSNMntbAuFJUdEh\/0bAK0JVfYLJFScm\/fxuI+8\/mLpBfhqFzUJAXKGndK4Eo8aq6xfW7tc320UsMdwJUQqu\/e2Jioa\/RoPlpG2fbwyropFWeImA6wZehWXdAXllYS5V2N\/3+tfaRkKCMGBLN\/fHQI6BamGsJEMAI5d8gE7QJql8LZ1+D2nZAhiS4Nnkh0TNOzH1t+UkUqrpvKAJtBR+kl\/jwFfa1DeM1m4OTYnluBIvo+1\/RkTT6J4yun5VPRAL3DZFZRtFwhsSiwaptwLcAymr+lzOsCdI9ZYIcdXqsCLXKKqjWCgTWIzNz1sy1a6tOfLqUWcPN9tofhZHJpfqHTt5k\/Z1rGJnPBp5WTw51+2On3NlMQIGdnvnUfFW3ZiU0zEPVRIOk3YpGnZx6CohRUiV7g5SqWVka+0nAzwdJAmjfFoUCQehm7\/TCrGlgmpFfmxAUtxtfNO5PqEMQVPX\/rJdMyvRgTtJLDe52xrwd\/v6klgDHwdWDxswVYRT4mx0cY8HSkz7e1JsVk5zucihBzRjxhg4lhXY+jAgi6NB6X5MVJ0iduC1I4URlGJlv9M7+igq4YQnaZLCY9J4OEQXwU1uYzGfvjtwiIBRYjKvnbGnoYQfmjUCjFnS8CM14FuEvnPamVwIIUEOqAsdaf8WtEPWu0kXMLdTIbhMajLYYMgWQN4SN6+CGY77dGQXczaQoK\/8BZNmmHyWL6OgZqUsTCsbvL479wHYmG5D42Nl7lfR8j2wNhXnbMJ62gH0zCg2TTvzZ5ZNiH++\/3Joy4M9wouxxrFHK9fn4Qs\/\/7vT4u+zq9C3naVAkJRge\/JQ1gra0whw1lqMX9jwNPEM3anlncK+JXgoBbT47KHLPGNeFZqHMumQOfrPl85N34jIRXanWVA59\/yMmukUhVRKJm3xo4ymgJjwkmC3kGgBh7ZLN+gv0eVblbFgOVd\/3\/oOQnsMlVwKiXHFELxdE3Sp\/Z\/OBDFomPmpEfKPK+9Hvx17F+ck9TNOJ5hsNNos9g2JBQ04AZi\/bm8WzycodioD5qJC3cAE9+nBwjKh+Tn8V7eG\/LV0mhY3tn2TbNCEySNnU+6oPNpd979owANLuPjWzLEPdI3y9bSVZyfFMraAOjtYe5pj5EPCRM4U8EffF1xscLGJ0rpvkOeyAEMC2m6Pvx1tlGS6d6eKzD\/UhuKGrWxkjNo9zvvbKk7cPcKPIUHOrlJnFc\/e\/g1Jk6PGw1vVnuBCdoDenC+6PHM8txzIV6FZZ1TQ3PnK6RGZkRTrobmQ0\/cndMXLkneVhheruZoKngB\/rIk2Ub1UzDy5wrBAF2\/c699h8IXg6vXFkwJ04uLsGHaWYpimYwC5\/3IjiaqJfO+tFX8\/+IDWTZy7jUsVHS6GJu6S3aKwpu\/sVu1NqXy+8g085o9IP\/m6m1f3WXun2WkBJJfRhk3yXii3RZzIKn\/Bgn4\/ovdJLUdZQG0spy3N5rfvEkm038pPCjJ+LUBKuB04NWQ8BnOhRBL5hQOl7VRgIBBcWXqhs5Yc4jzIg7EI\/uZv+nOHpB83NkSLRgpKTugKiYy+Aw1i3hSRMco43Id7ABIQQxWwnoizje2MrC5+91dYm8bH8vvQRylJOqRbqILWcdMadDvU4xiozhEraHPHzKXSgr+kQcQ55KqOG6J5udwQEhwokt\/7vWGJQmvDHMnHsEk9SOuCtZA37yxg3VED642HRPd6Tp1rWK4VzXX9TJatacA2v1AC67+DjzIy8DVWe1SNHas2QgODTUPKyU3YanJ\/9dPJSdNuAiapss88+v\/\/AJC9vZlStexIyisiCP46ZPCHaEX8psUhFpJnH\/7shTqy88N\/NGKojjJl83USTmnqQODQwbnJAbZg2nXuxd\/8uZc0crmWdGH6LQH2gtSMgy+O0WdimtvM8Xl1L8d6eApfY8EGegvdnlt8ShUXfxH6gGUDg7rJNuA8Iuxv+2nrhFD\/v1U4wUgqZdla49qh5ewrmYuv\/Vvji1ixxZ8l44Xlky\/DBRaCd3DGytk6HbEcJ3bF5obJH3oQMjA8s4CwygI0mw\/OWQh1fKFhg5V\/9phAIwFrks9w\/1YnjqlrLjv0MBFg\/sH7LhM2bNgbfS5ooDv8cQAi5F3iVkZN\/okhGQ53Pae79kkLEuyH2HSsPBTvUOd8TtP3cZ6bIPGglw3VsbB6P0815BIKov8BazBWt78SNuxw3LYoHPMY+o\/GVUkMEtXiHl52AM+66IH7Nx91CyKKKafVnrWmd9\/tT2htbyNG5WeGsybXNrxAOwxijn97Lzxcwinvhf3uv80FMmllJkNT3Umqbu+UOZnEKCL7Zlv76PLcIW7kELcIQYvPjkeXXSAoak7Q7WHkW0B6+UBEeNm8P0bnJKfUYBOlpjObt9ZEBhusB+6ewMD8An0TmmF7slbdXfhxhGUpjeK\/dsMepJbL21SKTp+z4kQJI+sUSH88KnrIVLPInVshftsPmC2ldyjQ0u121ed85k3wrD\/7wcX6uItOqh3Exi020YRYUTy+iTtAkcZELYrD3CuKgI+xpA2iuJN5T6NYjfSTqvTynBUW+jk0HSDUpT1M2BoWa0OtdmGjlyXuC1XFDXxncz6z4jOEwA8dD43CMexHZFhs1rFgYjLh84Dt1dYUgIz\/qb6qfxMJy2r9ZO+U3Pu+YIO\/USpcszFy9q8diOrb+qqLzbGSfvqg2exsg0pDfgZu2Te5XKkbj0eUKC3matW3mh0mQPnFmzCATtME21PTIXbFX+LqbBVhCduj7xKiMMSVZZwEDtfjStsYZDuOGX1norafh6x8pegiTSAW4l4AK33E2Z\/VesbsWcGdmm1Omjvn9zTXAccQVv3G88YW+hO8ybmC+E6bY0YSCN9SRb4YB\/oabYabb0s3WJdHM1+1P1n1sXrMp\/TUbJlR1HqL0Xk9m6DMZeD+JhtJfSXG0aaRSm\/UzFYGcVlsZeN4VsryuZRkg3VWhazJKF4YD21zxqUYt2nFYki3CoM4HPaDCKcGGVI6R83DBiKkj6Xj5Z5G4vdmuZ0AtS3aB8TE5o\/vL8c\/KkV8EXz31Iu8323\/aNGQJgDr\/qLGEuhZM0JXA5QaZBl+RhS0nAJ7lltMB5XICm5V\/fUuEjfVjh4hkwRWV5JTMupgifGHM+zNMSmluLOqPlhhFa36m7UmyJgCuZF09BUL8\/o9sKaOwKFQW\/vB2ASTl6R2a3NQIl0JHPnOY1SP6BLUeGbsymQe3pyxOjwyody7Yfc\/D3tb\/B5tWQ2EbITsHVzgHKDz39WiDUz8tt5Zfyk4GlUA\/XiczERhqYIp4NEVAHl4YHWTWVSHzKIdXNdzVVa+u51oVFJbILJq89yMKGFeIM5zcNQfele8N6g4oByjFmT4GgZhvpsM1STDD\/+7siPV3b5+Qz+ZpvxZB7DcdjZr4ot9KrMgIYfAwzWrgnJXW2Ieypq3EG9SlU4fEqvf0aVQ3KsM2IovLnev5687KOEQawLTHCzai8b13DK+FLBOK98UvvgCvLWpZLmgpPH0X+7AK6MKgWzBcHayzqRdMp+nwdlCTl2yRGs\/bXE7mG1yOUe7YXNWIoPtPnrJ9A9SpXFQVWR3XCCG+LUuoSfCZCn0aE6hP\/m80maWuZVmen71hf16ObbGcBuoDBu9hlQaPmk+jaIOt3IEK3TUpLGlsRWZ7AXAM9UtBaTzFri2I3dWvdlOwFVz9yglWexwA66nt+04uN6slHxdasotWT2WprtWoDABVR6D04xxvHLxoPKUY\/a+p6DjLToeOmQUnYfkkZtn7KWHXxvYQ2zCyO8U62nU\/A0LSc2WQn6yEb+RsvF24TrFfmskC5KxODiFiW7S45FEvXbseNliSgKDNd6oQOBLxaZGMkTdEGhZvd21F5kzCM22bT8nivmpG\/WSST6zacc9naXnlB77DdkE4tvHHrYtwVc9GwF0Oehk7nvREb4ovxD0RxHReliAxMFebvCBJschlKsX9QGmQ\/NXsA54kbGZ92\/4DfJmBwc4UibsGe0pirRfW7K+88rTPJ462X1U7CQiH1crmU6lkx3ipdOjjW7HaG4vw6J3HTIFXNZanLMRTwc9VTeKA4b1hCAPOm8gIGWHBcd\/2jYj\/nu7GPHlUA9IdamZz9Texqc1ZyrCbryqi4wDp2qIsFUS9AN1luMkdyQ0AcLkovgHICEi4gwSM69bf\/WQFeUSNO3KYvdY38SkcQf6BUaTtqJ9yYBABKPceaRVgL8t1KrBWs5HWojBXitI4M6ynha\/F7LfdMxi0e0NHciUjrpt3UmWBYgB7cpI3xJKD5xMxPQjsvt+WVMw02EW08omLPvwDl9jTXMWQ0vcA\/kvFIWWIH3OBQgQ93ry8mlvnQEryQdw+9Y2ZJzpl315K9xChgd5bNQyLaBE+GXT2vgo5iIppF7OedmuXS\/\/bPVhjIxhQnYCCDUVlNwaIeoJtHFhFV1uWtMGe+tBhVLT6XDdJpF6UZDodC3LzViuyXrDo7OG+yHRIDX\/0ccsCR40Qjw87NB3UV\/3J6Wi8SiEtsJzbJpnp0pFj2TpNTADZ9j1pVHZUWiOeLrE0rOGARYCwc4BRxo0kErXoRcq+Ze\/VYkFz2HJkBwAMKkieIX+18Rn8\/oZim5bh3lv2rGFpM+baxyITJ\/aOzhMgGltNmF59mWFmQDo4eP28hOswyPUphSNIp3oAQAId7KHCgvpZJFHHs9\/mMFBv+cSz4+zuM3QaxSGPKMPzviptcWrjwCDzKALsE6V7Qg8i1kjdjwuSkyfJRFeaVG5gx\/ewSGkZWmxlBiEykC1noTHi6sxR8hNA49vBDIwinzOILB+ayt9qI6E24VwA63vAvOazaFaXORWKY04pefDLWs4G5768b+rRLbWmiU9gYPj1yK5KuLhs8w6fZhY240Sb33Z1okgSJ2\/KAeMW0LYb6BSDIG8qzGtBEBeWC9Y8zhjtcwgdIndfgXbsp+n7pVyUOIzeXIYXneSeGaTFH5\/eIjxmC5CR7ihx7x0kvO31RZP2U8sgA2uSKEAcOJ9BYhq6jyFGhxAuwIV0nkXFH064F4NOX0QkUxLP5D5AOobLfMD2t38QfvrFXf+GPXmHoqsFS8iYb8Fdur6uJmxkBgPn27WYDESuEJ39igpaSsSogpyZG8eO+Rl\/dwXi0Zx55JhkXOpw1et6ddyIhpGSSK\/\/hSldY5YDsjfp0uSWUEtPgDIIZ0LEDE7YDXSvDcsElQ9NFET3fU1gRGXyyAOgae\/lmIL4yB7fgDo00gTqIsLtMFN7UpR3+jQKExkS9kA\/yqhyZXqb1YUsn6tGwYGp2BId29nE+96Q0cNQdXYsFxgko6NNbu+Xi4oxRHtV407rA3VKTLvKMWMvhCjevEWZlAwj37S5fu7NpHnxY7qA5jC6u2tnujvU87SshKvf5VePCdMO4Ak8N9FMecIopa+V\/TuUwGsKow+xQx5dKY1Md9FaDQz9B7gvt8dGSZrTVNnraqId61JelY1N\/9yjka\/ZwMjxXVRtGTYr4kWG2yP3YSZMLCEDzrKUO00W49XjoI\/XvqSZSGGzgPFL5USPnMGCI8EV6GxnAhsZerAIL9+zG9QFAnY0huxt5Y81prebDmTUTFGEA8kQTirVTcbIVBVt06BQmWiI9qIWWuYNj4deyYH1yMKRcgN4CJmBK0fPCq\/M7LthCuVszY4r\/Xb\/ef41tBz15MOax3GefVZMGzR7yUg\/tdQ+6o8wVIQD5K+rGmYskqcWOdsZN3Lstq3Jxvka5NvdkGfyWR+e2bqflVn2cmSwbtbIGVwgiCXjBJSeBUXOUlq1wBVd+Ceq8r2FVo9kE1pFwR2pp\/lIQ0DsTNsSkvDOHFolW\/jGbH+QAsDcCWz\/lcVLShsAtQm\/rmC2JCrF+bf\/bw5c4oYEiXTcABLte1vE3SRie5qSBSMmZcDDHbuSF7ltWHrDjNZ4WnhrPzet8UDoCRtOCRzE2G1r+TVsWNdLbo1fCdnmbQDOwUACFw7SeBzZMreX7atkOwCUj+6rRHYir4zpVp1JVct5zicnx5cN1mEFeatZsilV+Xlw\/xObCnnFRhP3Qym9aglno19fEVY834lu7VIZ5CYuf\/5htxXYZjGycwPilo3XZmuHI9FERUaC6qwtuUY2SaxC2kXHCsvwX9MLOEJYaeVN4bT8wkAsSCWGW+e0rQTe7uszU\/J\/iENuXirJTjl1FRP8SxhqfdRlUu9fAvB\/8\/ckLmmJphaqM7+VTzBUP72LG7a3AHmSvm1HcMvzXlHDEkQX5sdOl+ZM8dQxfiPImQdOVI+Tea0xftHtk9kYtjspYiVXN8NncHyVmqMWkakbxvckq8es+cWtmz6SLG33qxgzQql9pcd1HolowpoaQCra5vSiHe\/iEOrbgwOP+LKfgVr5+F8afpDbEkCV9IgJ3k5pXq9yriIaL6lOPeDy\/ljd7+zxNOsIzQgIDERgkGtZIyQIQQm+khOOm\/UGYKe4f98KjOG0NBSVTQdHeU2i+DLlpbu0UDlIn4AQckb+BRe\/RTBsCsMNqSgJTkhO2mEgmNIybnVldnBEuybhKqQOKz2lNDFAN0u4CSCpYngQ8IiUixDnRj1F3Ibk9ngHmWuoxDdR6IHgh73TUZFefOwNmMSsP6KOs0rYnszgxzc\/n1CPPmoxkTXWWtvhx9F0t1VowhDRQLowfuRvB34e67maM9zCGtkeeiixEbkPbuDh9iHtVrsWGdXtJuebLOIp6iRnQX85CvHN+Jq+ieoh3k03i2kSIq14qiqMyoHHzuV5kmILnB+TVFzNfKaxWVMX5nFxrRwZKOdTCOMdozn0aSDgVXzvCYVeHE8Dd1WnQaNO+GoKDS8OSImzjPCZQHFAg08AUdJdGrYmBRucoMAHf6vnT3gNVOIawECEv\/rYxlU3YiA8StKjkxmRMQGd\/O5UGM0mwdpWtpcwzbhezriMnUmff7YFcLzX+nD0z1mU8\/v\/8EvZPCIxxJmcatnS\/PTjOQ176l61UN8X3YVl0KhsYPGmoQNcnvtuaerVY6GxZ67K5cmJkwUiJReMZL5yyswcY4ia78ZIbZFfTz2eiQC4banSPOnicihCNsqH37iNIWfrFlf7Ixu+NO4VuyrqKu98scivRDtmC7yOyMFwXrrtVqYJlS6RhAToYvWF3z+5X7PvDn6+aQUhcI8gVNaHNnUf7fh6mVGeAE8WM\/MEbH7gMwpterONfEUFMQc9y+QDA1cYJtUajPLmL2H2ExedRL14w9YGdHeiaw==","iv":"fd5ce92351d2493857564f1fe5fe0af8","s":"1ad707c1db7122c4"}
Harsh Mann is founder/director of HM Luxury Consultancy