Luxury brands need to change their marketing strategy for India
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8c6a1b4edc6eea06445564f68b69cba8","s":"6dea0304836d058d"}
Harsh Mann is founder/director of HM Luxury Consultancy