Luxury brands need to change their marketing strategy for India
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"54603e47383ff82031633be544567877","s":"4e9095ec2fbb80f9"}
Harsh Mann is founder/director of HM Luxury Consultancy