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Luxury brands need to change their marketing strategy for India
Posted By
a Luxury Daily columnist
On
March 1, 2019 @ 2:00 am
In Columns,Featured,Opinion |
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Harsh Mann is founder/director of HM Luxury Consultancy
By
Harsh Mann
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","iv":"703b1662bb34778397a5c37e2702e08a","s":"8176f0afd71af2d6"}