Luxury brands need to change their marketing strategy for India
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"af220a058205d076a93473cb3b2a5c68","s":"4e78037769ba4cc4"}
Harsh Mann is founder/director of HM Luxury Consultancy