Luxury brands need to change their marketing strategy for India
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"VR08z2VT18MTTJiNxq8PAN9Y5XgOmibCK22vsBrYjj\/00xSO7nnMiiAHn922SBZ1RsYkSO6emBl8dGiUqh1ot8Rq3eGd4ceKcemPlT0cs21q1C4tu9GeEFqBELEfzPhx0N4VJJwnZtWqkiXq0f+R6luvHmCOaBhY6mQeu0AJtU7mfDy5uGXlMB\/4IA2JMIg4HYbvsNgfd6qOrp80Zl1SvbdM9DwFVYzBVanfWeXvRcvEnpRtnnHAyIgwmEQjBpl+qN89r0FhBwTKlvhyVeCpcDq1iXxSOxupx9VN6AHZcLTe0i2IX6dYaO3Kayc71tRE00vUEZUbOWR5Hm4ubK3MwElblT2au961d02BYb0iI0lD9dpo2eezuEkNwOfzon6oZOLo6CBHDtMicpHJ+s53yjsFZDi3H+8sYlS7uqGqV5BmQnSy\/bFG+vSif2nCOPJR2FU8eqQYGqdgwSQzk+p0Y5pbmBPBulAmOs5bsZrKOmDdZYF4WX1LbR1aaBA\/isFQD1gCu7XKuVwnN19yC7v1r1QMm6BgLTazga+SOoIuf6BgDi0IDOQUwvNmYEU35GKhdB6a66qREhH65hGSj8F9M4TC1yWGhnf+0DLgF7i1\/Xn3ZnxjGs8DUJmk8Q7mCpPg4Is3bun5NO7RWCo\/bYdheywuQp8Bk7QuN7N1uUUrv3CQU9ICZ60QVv3og1+HUVb8CbGbIm1gyW+kb+S2+DmEb7iPy+Y8aL9\/I8rx5WmebMlzvlQuM93JBIn45psAhLVL669gOidEoYl3dYZ6D6Ablg3\/vF0hjDG9283bOnymd74EswLS6eGgAA4VgdLDwLGh00t+uyDJeeKyQc49nADw0Zx30Al1cGBP6R3sjmv\/o69XNEsp4WHQWNc+Y070XXoOmExtmouqzSRXmGqPDLoxAfV1CqLd37hHMbKsqHBYLMOH4QcaWqx\/KuKoGrHwxMOG651fKTb9IhGH+cR+yJDCIqVpc0ODD9sN2hxWquAUZvGpYIRskRTmZodPPks0L0kclHomeGa9qoKz9UkX2rJdhSyLPIXIkiwtBkbmxUyB1RwPEgQ+LC++REDHi1hN3SqJ6COb94k3xzVIodDkKhxHz\/SyhT9dLPZAi0k7ZAxB2c34WWpj3ZTWYqTT9MTEsEYwVRljF0OJQqnBIucaK\/c4uayHBO6EFTTpygPU6Wwxh5y1ulXp\/GcGxEBtBYd1Jhe4VOthJJmBpAc5N\/8B6W1FE2EGxTGjNm\/X+3cuhJXU3Z4LOk9LoPPkJ2Kr6KL3B\/x6bBbdh0dzSCZB2qpsjqbSjOlD6MOqrPfLFm98xm0W+NUvfa\/ybnsMVaJN7x2W3EyoeKhd8iIenFlex6v+WWWfQSykElCHCNcouoWkUAGvn1fXO7yG2oUnKOH7+QifG7eoHGKEB0xeLmdAN6VW28HIpuxgokmWioX3gUXT0W1c10k2wppLaKdMjF2sPfvdg5uikgpsi6xm8RPQ8Pfjl\/oRsW5pv16u6ETlDFVd3fZaHixZreXtWvffbwWWUWPTBXXuQCCHOdljPFmymriUUgLAsdx2UCYwLXWGA1vwsgHp1\/0qEfM2SZkP+P\/eRps7G23VLfutdR2nmRjinTOmz5GysfMObdFaW4B8DASv8CYG3J2j9GaYpzGaMK147ibz3oKqgGp0Pyj2fwEkNig1DtP2gWL4+J1Xv0c39UetpjcTgUflfIBJfnhaw69qNJAmG+1+yFPg4Q6bkdtRqO2eZ2HBrtO3WKD8WGJ2SxvHehWE8lrD2LkK8TVqQeM5wSbE4FZKLcn+bkPEYWKzqgmkXDkfUxtqFvPr9Gi4L5tcyDNi+xKmHrLsfNIleLNuzOX3G+LR\/i8Hcj7kfDr8VoUHbH7MBrO5HR8BYWUMqGazHUU3FOV8yxGtsNSnyoF0ev05WO8VUFxObvHj+HwgxfL5uRk7qrBjQN3RZ47RjHXbZXJpuJ38tMSR27ghMUNNCju2XyjozNc+yF2D75j3VlMQSM0ZACofQH+vjsryLfBGNBPVpPEAdxl9JSzDg4eQdbZ1Ku9Qt1UrQnKPVdGlDWvp8aPMqAUm6ePrixi2JTPc\/6Tk\/KHO7XMRc37TcdAN4+D32cf1uUgYS8P541hepoMGMDMSy79fkZfZeKkJAtodk6Sfcun0tawbMp6nmxoia+0QwutRvTa4actdF6s\/CiAULA6OMWWQ0XzklPOQQdGaQdHQ1PYLSYYG69l25fIUiwntida03x0VpQY8i2xU4m9jd6e1YwU4i1jbaH43pMf4sjaO+tp0asGcfx0xfIzLRZ\/Yt1AmZ2IKhhQopOFcsxzJTQpDpyXsLEfmC5kaYpHZWNovrFJ31H5M97giiA9cqiNgQNtcZzJrv3nO7oj72RkbGIR2nxeUHA4CVkdYIXrKeVDyxALL5oDHSB\/lo74kDzICReXa\/KLXhrce1ukB\/Wmz13OZpRa2q4Vfh8SilbU+fu188i+zrt9iBD+WZ60A9aJHobLR0VqMKRYxZt06QvjGU8us9tkGF4E4ggOUwhHJgXYNF9aVinFEgEXTxqo5YSByJ8CekuiIAxLdFm1HBMHPcUpruxpJWQcwNw33SUVFtujGj0BI9ixy2a0NRbgp1oJQYckPtxYVeQuRsmxajAlaCdfgQZg76E6\/MeDiH2YYX\/auW1kes+7AVmu2sDgiiWj1yr+DDSpD\/8Rq2vIWnxlEs3noF\/qzmVffLOwvAidSS3GApuaKW1wLzpDyHYUVJ9aOdf65Z6an705SENAUkwO2dtzUE3bFo+gqvgujbsnAnlF3mGcD2gwVyYC1LYXqcdOfxD9s1GMf7ESy9tmZN9FoCHW4DqouiW6wOJSQm3dFgz\/Y16DJniqflRKePVWmCJ3JyZSpDu\/XNqc6df65NeBXAnj4Vu84IxDmcXB8ElLx4IsZTEGZgh1vmZllwqu7A7Do0et\/1QlPiNxzGU77ckSVbKPlYfdDAaAxl8Nsv+JAkbFO8syIBnT8usQswdxEmmv+viPBbhtY\/CDw+W4LpcK+cVsaVd6KZAYt3WpgkWf+Z9tbUOlKBu35r3V3TLeSBAvl8nhmhfFAfcun4co7FK\/oCEN+YJSnO3wv8vMXni\/rgEj\/GDtw21Oa6ovne67ZoSDXq+CJuud7KKywUJevt1Xs1hweVE1Q1iHAOXhPokZkH2xt2RQGx8fYA2Y84qv439oBWuaIs4J1DV0blXmybd2IYrRCW0C1vsHkebm22kLAcfLvybD53zASVmjAo3ebikDWLcOVKL1BAwZJlxILrxnN42iV3LgOOUVJbrwhcMY8d6QQHirQlNBiYQAkTQbw307FN3XDMxu1diGchDyl3V7tnS0leHp98J+udMwfYdySp8QpU7krEXYxAF8pphTXs7aUpGBov7wEGkh\/+gR8K8FHLrCOif5eOIAfQoIyh+blAo136qJNra4HHFLBcSVqH7Gj24MkCl+eVAXbyhF9GsttXqeYo3lmKVj1rbMjwJgtvg1VGHHgSVTET4j325MwDIsxnttt3z\/lV7A0gCayn\/nZarQdCSmLHl9906SnL9Xgpmrf\/+WLud0XNP0a4cX\/u1ruocQuKRwYIxGNnfZ3T0UBVfPq1hW2+l7hfCnz6vZh5zqNpZ8DydfJDrhet9Jli5etZ4Yx\/vDQcszJreAnXQ\/V9bDGWOEyN4UXAnoY+9T0iP3Vjzakua8AegBWW\/lPuIjIEBIE6RmCnDqTY838HMlRpBrMY7iJXu3wAjAjhiZS2kaxgnR\/jOlMR5KZRYmBxH0dFtrjO0UHd8nTOa3pF3JNLdlKrDgERa4S737SZHhJMyg+7TrvJpSUip9ZqK09b0B8DraucGq\/g5nO5J6PTv1+dj5xIViBRfCFeirDE\/HOsTrObhvi1jTw2h4EWXVwuEQ6UzY2fwJnuBwXIhtVWZ6s0oizZSeuOw1te4KBZxqTBib5DlTBdvJSzaQlAnc\/ESXaEd0qFdWx+amDHAGDyHvNkTd3LKuSCA\/0UmyLlWp5qUNj+Ek+4CXgLFOXuiFhwn0Ak+2lKxIwkaGdTkaFwRA8k6WmXsOlwhjIuFFMMTvZyDzqKHQybM3AU0qS3urzYRaYo1KYMR5ZvknQaWZ1tdR0yuYEjMorfCSHT4OP+HRwvum0VR0L+\/1xbXZpzrmhqoKt+dtMV7flP1iZM92wlM9P9r7kHYnweRxwtIwlwszc2e4nuydf0E6b+9wr6EDmDvS9Ofpa6xzaaxgx2Sldh\/\/GW9kt7bVrb+PfW71B2bkQKYOeM9xtECVcXXTVeq8BFGHzKxJunVpk9HT4xJIAgkH1LYetCNGh28rdomjOyFRYwzegc8MCaLlQ1ag9XXDZGPevdy6M4O+J5MRaSBRrMQPQtetMnjm2cLVRomW3HDe+ZeNCPqRZrV1yk3OtqG2sf1SfNsBPhini7mwjuj\/x5qDHJSt7do5anvAA7WVc6l\/+SsTOKTDVWznl21mF0uTwqMw8dZXcubiryuS0MVmaPQd8s+uAU14h1FGNGWp\/uyvr7n33RlO2Pv0Wgwh5AsSCvO69VsYzM9BYQRGQTyJsho4+v\/55L36oyxoCzeHEvaPtqxXwjUGFEOnQed+vftDp6TsxTEIi3rsQdYvRiVSoxC5MqM7PoLsAsD4phZF20kE15ytO3ZNMjktqUWi55k3FIJyIfRFucAnreePTutZxe3MamU7vLOvn7cPHhpHM2BLWVe3YLPjxn6eOAt56GZO5VWE3dCF0wP1uSJEDxsflPtd4XW8c2Ftj4GW6fNVChCWx6Uiw6M5t3QT3iUJp49CCeUF0xndFxoE1yP7TiFU5zj4hm9t8C9K3bNX+a\/WKrGLT9Q1rJPjxkweRsXpaxQzmD9BDu7RFGvLB12NosgFJeKqy09E6ROInrF\/To\/jp7kvj4jAgalkp6tvZJQFsgHvfEahf3KGbzdeOZcD+i4GoK23QpjHIQHxjSBWGaybM24mdyeu2utGAKxfG08iFe1F+9v0jqLE7muizbU7UN4byWAibrFLOT7IoyVFv0oWiJ5LHXM8z0X+GaTB4wnDxKIMguticBfEttZLeJ5SCEvXK7qUXjzonRZp+HV4Ev3vChfvSAdBZGhil3AmJto97ooxbI8SJ73QoW75n5+4xRYAd0iVrEoeYPO5YQmi9tucVJGU8sVoTRXqXLlSuhHJdZwHp\/OqkIDtwDbss9YbkxuNPy0vpD4Q0t2hmNtBeoAsGXMRcFgfeWGi0HM\/vUaII16cv4OYfdR+NBcBh7K3HfZe+gbKQbbG7DJX\/CD4qrr4E\/CqluLVb6qL737BZY6H0yOGQ7ruFVoVPSL6Vm71jz0pcrozQvgUAZEsh2EBlUhn1hMGIRFTKYAL2aYhqNjirHVA1LXti80tTBzZcu1\/ysTZOhT9n2zJlmZMZy5Ij4PDKgEBzdhKckOElwWifb95cFb65398ovHHgvgnpaSqLhMirhMsblle5of+js0JzMidFcF6r5PQjzVjultvRMOC864IWBshtWeR01ggs1Ef5Tbr28h6urVYzcV2XtqUavLyLjtR7PpX6Fn4lhqECXIgTKvaavXqA6NE2EcLBQqAcrScjve\/VrqszMAeT3JUAmpgfjV3xnrTgpMxBNoYX8\/ZucmqV5i58kTFxpdvuHi0OtKpb4G+dwYVjltCDcySvmVvYM8S49z1EEpmLiIJO2HDHccAEIB\/WZ8ttgpT2oWww1CCQZvLaBddSJ257axIL3zv3KRvbE\/3KMRXG6CR2E1MAuIB\/gWp0EdiBdT47dNbMr+9MM2cmU6T8nBRYmnYWgvLW\/X1Jwh8pDeL6Q\/5mPjGADAPBffOveihTgy+s9E7d7L16\/kJTmfN8F8sjFmv8y7O1rReygJZfo0CvjkYEi0vhLv8fro3rl3Qq3QGAkY\/nf4lZUYDza0bGvC6mL93YsUfkmjX\/49dOLthwN4bUmBUeaZlKhInM0XYGx4aGu6cxo2OM08oPvEsCnW8SQiO5WYfxf2Ak5kzvyznTjJCxNlxlHVCLzaM103edMBtRtM\/FwR2qBtu+aoxEqto0WyXXTH5AQFb8INbqHLgHind9asBMei3ArjHMIdehCR4WSu1UEYB4\/2AWyjWojF03ShtqTzZlngXwYlXoF\/oK+w4lpNABo3gHkIMkr4qGUi1OtkzDc2UHt5vFZ+gLB4Au9lrUrpyRCSVSrxgv3zJxPXgl5\/Snl4+XI5azfzbdfxz54YRrvSsnUA1XjSBpaam+ma\/5klsxho5BcMWMR\/Ww0yVJJcQAvzrbhDWvIb0iGh4JTUECHV5E3LzsdVymutdE9Zz8LHAoesnUklIlpw0eUL1T+MS\/LpF7IUBTUht11f8vtdWS6fBQxUbzPpOYdVdSG6mGIYKjq\/ojEAptpqKhbOBOfhADr\/jjmKrrdgvVPNMx3bD9prblB2+OMHKjNsG1B88XO72\/179OpiNiJLqDfKN1VA3NGdhoWzZuIbJyKbYU33CJMqFGx8giKPL6afTkv+Bwkdh6Urfijb16vX5TchCZ1+dxWbhdmRi2tDC+aZmQrsEt6RVr7fznN4asHmyeLZKu5bLWInhD2yaR3R\/K\/g4LeXFOwqxX1KDwhPV0DpjsaFNAGY9gcmwMBsya7e3ZEEhSa8clYaNV\/xPvhMX4FSsKlJaDV9DJqhE7+0FcMRB\/Su0a4nC8nNbNE8oeolYe0P6J4U\/Ir11vKS3Z\/bf0XmOlPjptaQ0n\/Xuc4kaKyPciW0jyJ312SNgdaCo9mOn1Qvjc0x0BOWMLuNP8D+C2\/QQEq1jDtKEE8ByH0TR878kzfuaa090rPFK6nrr28B9vve5LRhiBdKeaYNfzoAHZgkVE5MnkeJoTovzGPJsdBraYh0Z1SaC4gvDLWClLlmvkijXSMjsK2HX2ikSmgeswL7CQ0A6aeZhEhuZboEfHeT6E2XBonHK62Krjx2l9Jg+Bkopx3eskfIl0XxfEtCJM+\/FW9F4f1\/pyl7pwS3s\/mTy7Ok9Aei\/oPfGxi3eQ4GIk+Zeid3wZtZv+IiupN6fLASFRi1OfBgp\/c+i9W3VklE2KdTxbX0jrGVDej0MK9h0pxxjHCGugV8QdhXkDzlOvjBlv15hApDUZT8mRrRWAjBb90igvd8wezHsl99\/8fpKCAw33k07NkzU5lPas0dPkNJJu\/rNFEzK3k8bJ5Hi25EXLpg471+SoAXVonEGtdY6+UzDXjuPNY3zAlF4L6xtRfTLGcdaum9n9nIQV9MquK45dv3lWG61aAaaNzhB+QJf7SaH5cPmga8bEv11mC3yhrnm25DH7sYLYua8+l+AJVn03Cwa6pnVQDzjmp3ED2kuqA+g6NCliTyNV4IgAwODRqtpQOXopiOdt69dCCCxiEc5O4QYNtIhCwVC3IbqhAI0n0szwEzR+BhmFVf+Q1U+i2gtdCQqRiacbuWEYxUmlPOJo14ENolalX0Ec4CDvfElO\/6quOcyeQ\/GX24k\/Doksdjl+8GwCaYlyPGKvNcKK9auwtMwcO\/kkCCFQD7EGCCVSlj\/PBYVbm2JLbtR7g5UpsT0iJ43+DBzWqosab6KH0TH3qn1t4iKsJxHPj9pDBjgDlnN2k42J4NJDcH80Jc+dpDQ7TbpYTwPN281\/r1kTExbVDP5b4WcVRY2JbEg86VAmS1kWq6ok55LXSjBUtqWGA49ZuA+pI+EipHPcY0kZw5GBC2Q8TmRkYimrmq2p5c3WuxkOTkiNY966ow\/6WJDLrpkz6bU1G+\/QhFM171hxaOjOAw8ZI\/LYxVEObGLCvH4XFphTE2ji9Ve9vv+CyM9Bhx5FymA6Bn32Ilp4zqXaxKIq40\/qkZHNtMF2jg45v+6Mv2JSkDoUvos+kuzxohjTV7GwDje7rz5id0CE12i1do7wo8Diw9Xz1kJHnSpCrSKkcJmIL3iMPEGwwsBXF1mnWxuRnm014VIeg19Y0KMnpNP4T8Qk0QOAQS08g6Xz2p6H0SdFjNtDr7JP5S941DoWnEjK3JOWkcmBRQ9sERc6iskru29uJajURY27FEMnHKNvIJG94FvA6f15ATdrv2Y7911114NtD++4DcM+1Pdn5vQNDiLBNt2rrWbgfySlkG\/\/vmXnL4D88A93vcO6+fdNWI7him9AJXRUIUy3tf1QEwjdaGNGZTO5HsWEObWmE7RYXDXBM2mdA6V33nZGD1RunoAq2d7u6mBSOlvvtsLI62kqwAMWPFrKwIf4vKTjk4b0ZLY5uQUZ419q0DYARcSFkgzMrSYPTg09CfRqtN5YJrb1rIr31mIWPrExKx5cIEEqdFOP94bmWUqcbg45YKlyB3BqtkU8Ve6didZ70SNLyy9PMKd5jFhc5hKnQZrNlFXCJaVa70tsBr0t2Q4bn4cnG5xKn3F8XeXXdHxkqPUW3AfR8CvLgAmfT0Jxfs5DpPStJSGR85RGYsXIogbFhQs25ZyDbem+L3ckE45dl9TtRyPgTn6PkJZQDjeEFboqPf4fxBj+99eldHr6aGvSS0hEs7\/dtPf5o+vCIY5iFlHGlh1YK3NQ0ihl4xC5Wh1T5tDZjo\/BcZV4pcZZacTjxgGuxPnBE6Neb0OziLTwolQU0RUY7f6jsXuY9+tSl3cqT\/G3575bVPjcizefnmistMtZC89sgjk3UXOfSZgovb6je7sna7b1opJfn4\/nvv\/\/uBO3+eEH1LPbbtJ6Wpnpe3FF+\/Zz8nAgUtuMgwfX1Fswc7S10XOC\/qu1TOEEL7G1qyezoR4FFkZWB2Re\/oaGmAg7\/jlj1cxTS8mVq4exCmLzQVKGiNVUkDRuhBM7Vsh36ovOC5zewoqr9IgSgopFZPVwqE4vjlY8Z3CD+8lD4E+p975Ces6+PQDoxlwgct2RRn1QcRhwuaxAY3DhGTYSQox0ofjl7\/HqR\/YXL8HdRVX9NBihDDxiWOGdqRk5k+dAVyFd0g12\/cBiSuIOuVP1j31E0FbwbW2uDDjmhypTR3QOWSH0u0ShChFanK6byVQZexzXdVXpAUmTJCiP3Sdu+De6iZYtvFHXXTV22A16Ru+DG1ejJSU5388zoQmGgN7I2M\/aOtpxC87dZRJQ5c0LBO22s9fdGtXvbi1RDqfTVtFIQSTswby8ln+EqYc4FjX6\/yLzOaOV3PflEL4I0PmYIGptbN1Fc0LvZwg7ODuvEstBYR9qLrC2xM4cUPK+81ppnrXkC4KXVYFE+O4oSd1SQzfiF7FnVgzinCn1kI6M1afItF\/ZUyIpNQ3O1s7tueCcV0vWS3D21pR6E560mB8i8vsUYX22cNJptWl0e\/tALM8cb6tDqlz6KoPNpFPi3mVrYg0ajXdGahLVESj\/3e0qVvu7f3QSmOu+4TiW1upzFZEsWV7HUp1QAlAObfywVTzCWrA8YHBIOVcMT2nqfoNkeFYUmt8gUiemH52dHW1Uyz7yf8OomnngfQ1X0QtSD8VDfLkXbVMdNzyfMbra2JdlWvBNvxcQcEgE5rjscO1NBC4Bmbj2Srzwm6HocXYxqp+qs\/aKsZVMOm3\/PxIpQ2nOHgRwF8ZDERKLJJQlG1XmOheqRP0kcoba+J9nCRYzX06fYFoatTf905+86em5t1LzPO76vu4m8gwcL9I0ZEyg5dhprP9dnh+dvuhOMeA9RB1ECQ==","iv":"672cf765bebc9376525c903860bfb77f","s":"d291129e8ffcf3d2"}
Harsh Mann is founder/director of HM Luxury Consultancy