Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"w+i+hpustCbImUNSRIJxPkZobpOI9sRkCWMFbQS0RBQmvswcwdPZmDig1rr3mwwYxaAihcmKQqBmoKCDmgjWMfI7ymjSyM82whxzQB2vq36E0v08KgYeVm1xvrp+vw1h0YYe3L\/cIjmndkxmwEZJA333ehOVUN+IZUTIhRHI8maHTGaQPcBZjFy1bUOaaXpHRskP7ZzBsa3eKUc+WxGVHeSle0dUJUga7NaLNMtSVg7d1ZpwslaXsKEs+H0E+j0hMG3PHCrl33tBY7XbZ+RtB5mwDyC1RKu9\/l5kUQMFeIWhhwjznnlTz4Tn5pI2M6tInvxPOqKGoACA2Wy+DkLKkHM1tAWPXizUz45QK4mJ5laf3gMHB4MS7lqoN0MBv\/Jvx\/r1Vr2uIdmqaSKlQ2LFkEu2+9QOwUHeUsbB3O1xLY4ExvGF7mRvxx9v\/0LzuQZ+k5rVSDICz3+vLnF1v6FFsfhxI+BeTrliLnHkOHVhzaoskZdCV4E4mmhXAkdV9ggjLBjnYvxgOHWutx96PnWaDdWZkBtEUgJ\/poY0dEfevTplyfAS8ZS0BTkX+ogbzs0VOmnUQo\/G29gN1gsR+1OqHKJdHZ5enPKu\/sme2QhJV68zEUqCh5lWslWR1XeukVG8eRw1+nHEGccxKjjUjoKOaUYP9MD0qOKNADj2hpw6YSCl0kkZKR1LBERRJUhMc1G\/gpc9hh2APJ8bew6EIBbXUUIJvW\/NafzjFB9HtuvrOq5FI+jhy9O3TfC\/9zq7yJ9BYvOAmRHAL0r1\/A8YBtyh4YUb\/5f81CEqnyPoEIXc4k+czlp9ObceGsz8zuoOWYM1u8K5GDk5AO5qbgZYpozWv9vkknKGMyEiU+kZzZiofGNPIFnhn7J0pG6z3BMnM2\/A0TGj\/vEhWWfN5MnYzRKGLbpHDrxvdGMmUJTkemQPDCydwf2nUXGtn2udZQZgIN+uuwRH8HRm+SjpSuZeKkIpM+zihMQlY\/DBm40YgF468sTuF0ijOhy76+xl\/r+P5phwe+m\/pXxZ7ojWYLfMFDSKkZIsziYSuWIcLHj+hGKgq\/3t6UNaDq\/QL9m4gM659h9l6QcuwVImthiffStGQ8PfjAqvl77f2QcQTgW8HpREroIMOXY1C18iXrLLQuxlPH1D6D6WPHI82s7tmqL2\/V6iJXaETZWDvw07wGMv\/nGUEA+3viQlj0XeDJBCNrGH8dwji8sOD8Z\/G6e3syqz9KrpjKpwL29wdbIe+Kp7+DkggrxfmXQQHslyrC2tU0AIEPbqurAlWuJkWzZdc3qn7adpdBrkGFuS5z1RHEd6Blu6DAtS2VA8TZQpR2leRma6kKjur\/w+yOJmeJmQeGm4zcY+McQOfobLfxux2GwZlRQJGIUkPDguXnfsYwC8TBKX8jZ2zCWAvSAKmgfgU25hRdc0gWvz\/JRJWz273bHqCBOyLme5I3dtFg4fP\/ZeRjw6ew5F8b+CP3b0D0ZAAn7CQoyC0kluQKq\/TW1Wvwu9hMxyro99MrzCplga+25qq5nJAWvRhCqoEjqvkVMYcP993SzWQcjEM7n4lhb\/w20HPMGceZAvuc7gal9RkjZQIhbIT29TQbX3tAgSXaBA60Csz4XXdUb75pMcftyGjyLaAPDqMPWYtmEqbnJSkKzXI3dR7+TeAeM1NUHURcR8HvIKlJz7jBvamqXB1KGnRWQuemYHq2T9WVhXhhc6s9vvg5h3J9UkKwabS74gMfDE0BfIV\/KOQXQDg6PHT8zoVSO4Vfwg\/pLaWoRuNsBzpV8lbKKaciRqAhMQ\/sG+UIOFKSwbi0O+oyVgqouJjPyq63XrQsl79kDp2qVa33UIaBcWYLQn68Tu4oe\/XH1eFUl0XEEk4iidLvmm+vdkAWjVDCheKgURHhJz3zClMveryGNMdIkmfuM7Jv+7rdSg3tTzSNXLmNqVpeNYGK13VaZEC7KaaeVlVCwneUatbq7+Zl\/7bhwS2So13anmJBIIfJ3xduTaSXP\/F8ZTZ4AR2Xd0uXANQC5nEMpFjd3ub96RMgLwm972ZFx6Tp33JBtiXa8MRsmWpjX3djfa6woge28Nn6C35SLSb5qU5Nada0UGAv5vovh1pFTbTryiBActK8eIz+zKi2V9RQBgk7242QmDIb7gzGQb72H6AZB3+n1wyoZnzGyVDN1K5p9asCr8mTfefH38EajLT+YF9pvNZqEMHYvOBb3A7e8\/QcYGSJjEWwpFhUZEw8blzTrYYSVKFungx4nZGhHDvXZ6Y7SJQDe1Pm\/2CHX+bQvlIo56Gc13o7pyAUGKsMRePIxkl\/gf78HVTvU26fjUGSkPwg4sV0BAnquG2em19ys9TBmvgmV+sDIHmwYnmU\/FTaDF29B0fcjiprsm6LfhysFfiRx1t8A\/1FAKVU5hOq4U56DcE9X4Ki\/lpt5jmQKmRV43Tcg9M3s+3I\/0OGMfHuimumcUC3eFsV4+SbClK8o4dow7m84ee4GFBJdcKmsksZyQXgYVEvLmRX9mpi0yD4Jd0XIS36hgy0WXr9npNeOKdoIZxh8Cq\/Pp0WVDrlxuM06OHrGgEI96wTiOl++sNr3JigENX\/4WBaT3M1\/XOT0mIs39aytzrEYLjDPOrcnElCW6NUmAyXJGSCiERq7UyJ173erz0V6kzF8O7Kcb3LjquQYU2xqSS0AGup7\/5wjSpnseaYLuoFA4kZG75qV5kgOaVWjdWy0UyYUMe86GR8j9Riiv+LzFLP4lDM9Fyb5oIulHBW3MuoYzphQxu5Q6vRtLXKmTFwa76KOQjs9L7xF+GdWWMxvgOldPcDv2NrTHQTunovbvaVVW8B13r5lUVkCZHtrUMQxC\/l5XkTZ\/K47nPJgz5ALlXOgNieTyklBNUAj\/jqWyBHek7l9PUT1aROxwgRem4NsCg\/zriiIGssRiVnvk2kizclDt+7snatRJkfHRcRyQrcUsTQq\/8ciHkYdlbBdCSf5symcUs162TvplCQWiDxck0RyJC3sMR7nNNivhF5IN5trzvsERx65KLuumGrgcGOa+DyBc+dXQqW5sTkAXZtG59kO6uQbRFcjYNe5ijf4tTT+uc3KMVpP3jgqVgP5+iX3BpO+xUAbW4kUHsoKKO68pgc7akPMKbhp+u2VbeXYzde4Iyc9flP9fR2FR0\/gpjJmL+YeUWB0p51rwwLGUJvr2NblAHsrB1jdjAopTaOZqRaBE2McIL4W+TEk\/7gqbcyTJyvAfsm6tmv+EJhWT6pZI2cpSRm+aSe0ImRXzy0rfgED9YUKVFoVJFwhdvBRAIyDq4otLzRR8yDTzjmjoa+Dv+tUChwI2onv6RAIBdZXenfGW4wNWy4MostEFmjJAYf49KgeE7IbJu8JxWX8Ph3S5eHItJSCbtJpy+ehjlXUIG15jheSokcmmSfGJEXD7Qi4lu8u7D+36u\/1DRWX98uPJsRVQG0NQqT7pA75xEB2K5bQSYRM5JApsPQIVZPUaOW9Vvss2Ozot9sJdrHhRG10wf6aY0NgBac1g2NQtiomSapULIemEI2OpQhmFNyWR\/UDH0xeN1qKyzlTIcj1KmwMD0fdrkVpw8RrelfWg2gngNmeY6BYOKl3jkcLsatPoROouzVhuoAeREqKhBcC41hzpQTqZsHj7\/a3DLImyhsimePK6mU5KZF6JQsMuvi6otO8yXccQsvPVxU9JsmBnAtZw3vt1nT8Bx9bPZ79x5w+OKPU+3BQEZyC5Y8Brw2Sr9W6uSiL04kZfV3w0D6qLY24zjZ\/AKVhLaqXeg1IWK2j1yRbgB3i1gHPMxFumJbXM43+olESxGWNvk7+6tN0CaN0alF043q69bUwa1iBu5yxqUyrHF\/MaCJoB97uKQaJMErecBqFVtRhX0QRn7mR+IISaUNCou85k\/\/O8fOVK1L5uBv0P\/rmFA8iIVLNzgO0PYfOvGZGLSudZ2AUy8Ul44TbHDrZhIqKcpyLYkfHlzktbiw9L25m3+bRx85VoyN1i+pYq4hsU5HStIb3pubZe63DSAfgHenlyl4tIz5ZUVb74XF5YRZJSk6Kl0F0W1WhgzPFM6plCSitm51RLTyMJROi8PZ6zZ2NS5wIvvyOVr0ajJM26tSTsOxmKNFAHzwRJ3uMBKLQ0X6Lk2Psa\/RvYqq77CjgBEwm6V3ymrEC9b9iNqcQWd9o0DPHZf3YTZUO2AkVkD2KnD+EacdMow3DnhGrQBT99HtMdA01dreiHeWUo4aJsvbWyavlan\/WcBw1Hsz25oa1N1RS4n5EvmELwusP2qdvB03BtGDMbZtp4h3v2NNpE1iVNqEevYsPne+jke9BSlo5oyoim8r\/mu5nlGqjPEJm7V2cKixtOo3nkzzzLnC6MN7a2BsSbpq6k+TD0owiBvYU9k9wxiY4L14zuD5QTH2vaZyAFUtER32gMaa7aFXvFvzj71IfKma9SXtrSHlJc0QZEitCWQbvtSipIvXwV02pKpWYWtMbFYkRaqAzXK0yYjHRC3ueBkRWZ5RCe\/sJ0MzDjWbgxCGJmdW1ZYHb4RN0qohTOAgaswfI0gPYGq\/PblGJjCSctP6luMc3E3WiqIFFeVMUIKpH8XlVJdW5REEVCI8DbhnyPYqzPs399jwGAsitqRMcvAkav+GayZCii+GuUjsZ96vKEQDh\/WYrQ2uhKRJHlE3waXlDcc2lgK2Hjvbr4Vd3IuQKgUErJQ5zhxklVZUIq1H6Sc3jytxGRoY5nSjCFrYLmMZXmHN6+Z0nfcBJT8TBb2JvhhuOhyjOVte1L6bcwPDcrHEoJYSIVX2KNmOq5nGVLgr8sYbxnxD4ehVxkCxM49TFZk52mirYhOVpo0dG8qSuUFEabTGvfCFuKztUVvnLZqsNrRIcPbAbLX1Qs9iGOLWedQ0uvGnZ9l8DnT7j\/QpHiXiEgc9fIDRmrGVV9UHi5cehm1GqmDHt\/moMm+UWwSbOi8Anv+b564ljH0Zx6hi88NZKR7dMcMMwZk0evw\/WmidBrb\/fs\/c+J0USD8xdFclOhfFGn6px7YVDlhxeJnZ54RQOxKsVWg95RgYuPaFQhqDCS42lyvO1qKvdLJdBLii41GTZ2r56jyw+UIhyPvVg7ENpZ6E5r1CRYBPeKY3wWNmzyrB33tIpz8r\/+ISePbQQ7kN5xWqSBPlstgHX9PgkHXhIr2jIq7hjCFAEWGUiozKbHe5mmlQDq30Om+QFpatyWYn8afWDyqQcIETla5Yel98gItzdTYuAWduaUiAMg3UhujmB+VTOQQkKl+QixsJGXjznNcwBPJTP\/j+ZZ30HRbysa8o8F6DUQ+sldYUzH0T0lNnRSMQM3jo90MpHbRZUyXFm1\/arxglPE\/s28xV1f1IfqCUic+oh9R\/xsGUyLAObxMaGWVd4N6R8BcLaxxemHrXxf+5qfBUtvP0I\/kEJlv4KxzX7kK6pmcL9y0IktYnQhVrIxX4vWsMeodiz1g4qQv6hXuOmu3K\/sL2\/0fYimstt3kGjUXRWX2GJ+muLiCLiT7xqyDRfOwFBBShJ4vikFf1LqN4XqOgLPptDMU+nVB2+tvQWxdsfI\/50Sa4YFxnWjWiLDqzfOgYr1URm6LRgazPQ1UGhzrXKBp+UMTnly+wWBVcdVYZy0ItjiJ36Y7\/cYUFv6Jgh10O11er0fadGSJ4XRIt21kG\/Qvyad0IyGPjp2GvLYn9E1Ts1IB484xp9rmNRNshaUpnnAEdXeYfoQkPI\/DngVGxVj9ZpjpWaz04TKxbBnfholvlL1BZiZJqkk\/+5ppKhrXAS4dzrq4yB5AbsOF061iNaNUgP8vC+N++Dl5d\/eY+gfXwcXFso0YrL2EwSrbmczLAQgHpUCltfIKHUrN+oLO\/zLwMEtv10udyrMohlkzAR+UV9c65+ib0TEV+fxm1np\/rjZg2s7lnWxYVuu8Xl+ksLgzzv6zCViTA5gjsjhhi+JSN0hLiUlTocoVxANsJcyXBvIzXBwKdxTOaynn7+VKs+oPwBkPDjN8lJtrX7\/UXhas86SW3HjHMOEUDX4RWgfYag8YfHRwrVq9A4DXDDeFUIrYMXLKgWk0eRTziNZaeWFSjFxWw8oGnQbLIL1WRlc1E8rTbH2MYk7LGSl9Iud8Op1BS39kefRVUULzht5aYrkVU3YpS1liFNdECdJ7OD\/7Z9hdHkjxGw8+\/Lt1lrVoN8ColI5rNuo02fnYi9M5t+7M+w+05QpCPX678dWUHEOFMdEosFVRaFaZcrH0\/qOAdLwnYYy\/gbpkcTxstPa36ehuwfuhcOhpDhoib8WJHE7+N2YWd7VNcMe55Ot5J4Lc\/evoBJnXneQaVPTLyiIez7+PxjIaFI4Q2cXQ\/rCUfv0HDvM+3KoEfNRbsySyM7MN9BE0scsK4M2s6Vj2MJ0W+eK6XPRSKk9BUaDKVdTQHGR+Z34Wec3fSKZ0TbGR+sa2yMm3jkpe735DiflPdcBK2CfOT8t2jLbU2FuOqMUWzJQE5HAdAZkVGVn3PKWG6EwbnQEFen962b0e7ukDiVbfrTxzFmT+LOq0HhB4ziFgg7quw25toZrPuMfHXygM0FntYa9mxFDC8yO1J0QutHbY7UbD7NF\/ekYRyakF3RPB8wCI3Pu9ShpZs\/3t7wjrubFzGIuKLxKSC4SwI3zJaWrQ7eZE8q8M\/12Wvg8nH9WQamj7x9wIlMcOmX6ebS1Dz0pLrA1XdEwhMc4j4IlUntMFBIwdm4gU7TvoGGmh0mbDd\/7ORPu5jruw3o\/KyAxGBJk1QzhZorTuvqskc+dLEx9J5C1gwhFsTFvpqDUOyM97ZLGCf7HJK1d+R1L9Cv0Dw2GW2Q5Xr7CDeXHzUwa8RvCE7RMWfCCjI06Ukssv5GJR5B+IISNeT8OTE5cK9OSIlzORmP8qTX0xpTe\/XNRHnrUUcLD2whOiWvvH+61KYpo+LjHnCjMLvoWHhX9tnH7G8mHkJdXVV8LIlWhNE4NF2Goq5zCxzepjCS9dVmKEPS37B8cB2wvKw5xxW7Nrg9bBTRy+x3Xw4124PugukBRdb+S638T1YGd5kUkvjt9Rqug7noy4cGmztizRVmuYlnDEMe3VxSdyytDEpZC6hdzCmWguKnpUGXD1WFVCJVBnh2DoL7TkfeqBYB58VGFGFuIJaXueBDhmu1VPzNts3CzbDIsNQZxtB3lcgML8MJTo58ztYuQeBl\/nnQ+ps0c+JV3d79dFsBET0udfPpSWEz45jvVUDUbY49L\/ICNezYFhPpFsZOgpFarhnSJfW1VPxbrg62qS5DS0hC7q41E2Prx8bTKIeZuUApCYjHQvU208nOAUfBn7jbXPKa9Va7PUPBDLjJbjdClpdpDa+qHSwFNUi5iaymI\/C52S5md9OaT4f5\/aH2R2jw51Uzi\/9\/XYtuDfXi0ObexTvz9+LswEDUaT8tQqp9rQDlGR8v5DEPzmaJgMldDSQyfcFAtsOI20Ymw6pn6J5wgm3SOR7ONsNS4sOP3LyIPGZecIPx1DD0EPy0747KncgIWYxokd+oO1l9w5nl02CJZugmEke5hxC6DsKZUGb3mbqd4WoORdhVgHkg6pbwC822FMcP1qsh1WWvZpASTCJDhk18LotCJqSLs1+Csfw+sCxoHMOyUa1wOJ\/a6FDqsiq2djCgMHgpvQv7Pe1a7bPlRgNCfmiTvnImNlULyigLTF+OmYLV6T7BIKwwGs8f9hrZsz3g0i40IMgka+Jl6PCDTKmqYP6cbn5au10yV+4aCDP7s9gzXCGbHgpY1JyCd29NUF8lDMXFCAUyKC2nMywfDlm4zgUtpFzWkAW1RDQDDXnpNcyv9BLsjrFyIMskhfCUHKh8dM4HFl56Zm56GsG4sby51cJMTDxpOJ8hMsYdYFYAeQMGPviSWirR9KvzYzO6pOBC5lqvyoETNY6j+fTkwilxrBkVyWG7M6mohFQ\/pSWMFICydGpAbKJ6ByDAYtqf027wAWQ1YiLjygg0tT1UqUneCUK7f\/mvo4fCEiBdZLqbDxkJPaJwL89dLFgzcz6Mzx8AsffuTNZZqtyoNB6OzxfcwuKJ\/h8Y+vaS9tSFzu57QmY2Eo1J8a3rK8XXiZwvQc7BMvrzVs+hG7xSr6yq39RU6dSAuZKoE9\/AXuRkG\/oC3Z7O82COUQ74VgaAJlc1ZsLL8o\/tUdaBoS8rgdF82VqUuuIHTc5shjPrrsfY4V8vo139A\/hCiCkRWkOJ\/iZACEqyL3OJX35jw4P9PYBDuS8PcDP5dmYWVTlaFXx4tMvzKuRwrp6gui5jvAKKiR1PFzRhvpHNNkLb6iAcgOjAyXb4D5KXVW6JfBEkdz4\/9Z4bqwLIY\/8\/xdmReYGL\/FlL4WNYiXgvLdLV3DTg48XXzHQgBEFiBDrDcKwRu2lB7AimLMSTGt5st3xXKOeDBMRNT18R5uzQUkqx0Gmhr7Mb\/Ayfpd6ZZxKo4dPw\/nN4EqdkW86eHRnyZZSz84vzWg+1T3ug7nNM0lUSbwOX+tKEjZfYoBTSJLW7v9BVah+GanvZ\/cPi9L10h7LY353wpmPdm\/8pr7pOygxm7lVHufZ5ATCGWF\/wDWEhnvAG0TSxFqndHGAHhXKZLFowo8L7jcQvFQ9rInUp2RyEb2H6jh0wNoxe\/y0kuxevV0005GJrvPXhKrlks\/e\/SDmbDPvDkK5SwPysqyaY\/vtw5ra7B2xWaV3et0zpSCZGn9OPXS5496ostYIp7fmAUIv8rB4oS31gJe0mY2YoWBnoiNHRA+EoTIHvGAj3X1QaEykk33Ye0cJbRbMeJfynfhJ3RybKE\/G6W7HrDHLKynwYw4Fms32TaCTiGOEnvQgKYbhPc+TatS\/KzrTz5KzszikGDiNSW3Skc0S80vJ+pkMW6N1s4vVcRg7dlUrNAKhgZxdBGbAKZO9y5TqEl\/q9p6uTIomdDa3ztn3YhRYAde3cb\/qgaFVkjGKCLZgCrLYvc74FYDOaHh3mFChJejJaDfTiAMNa0cyHdGTAG7SvXZIcVv74gh8mTQy0RELF5i3Te5XrnbsmIsW6kI3DVha8NtMSqJRhWHFAZ18NYum1rnEwDuWGcr6dAmt2BkQwdRzLI3zzHEqRmd2jZgU0PBF7nybuLktZU6Qg3uWx3E0fx2hOrX6AfrEtOE40SqQ4m1mGWk+hqC4FQGlh\/n2BEgakahhZXCskCEOdzw6Dg0rb16a0WpqUdPd+xoWsMbVvSrsD2sDllj+L1dGvArNo4qTGO6h2yxmuvtnwTjL8au9h4E7+mfVcut3xTGrRPrwHJyrKJhEIZW3jXo0ksRi1oAWw3r6vu4qdTyhk83UlZ2c2QL7yMlFJFqEjP1fUsKJlLomEdr7ooK1A5c6DxW7kvf6dEdNgSS1jdfqyQIsMqT2tD3D1lL+G9mxv65PS+ES1eOqKaI5dbP083h7JbO2lDPSk2jAkDVuNFwM6hCuWuZCBElWiJg73Xy9o1k0HdIz7gOtjNC\/FTZ904lPx+SJBmDzP+XhAKiECoJlyyAb4Gds8wgcbRY\/R4Sur9SI2+SvG9XyCk7nF\/CxqZ4WCloqdLqgrVwnqiCVqq18umWG5XMx0s5PoibN+sOv2T+Z\/UdOCY0rpOKBQaQ4Ob8jfZ8tgzEfY1iCnPldc7RdHNWtARgw==","iv":"884a7ef27613c4cf6b603af3d670a43e","s":"f8e0edf8e1f6d932"}
Harsh Mann is founder/director of HM Luxury Consultancy