Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5f930be8c14f73bd897affeebf8394db","s":"0321f51671fcebf6"}
Harsh Mann is founder/director of HM Luxury Consultancy