Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"dda9b1ba64a985e2554e2d8a519f24cd","s":"c1699646563958c3"}
Harsh Mann is founder/director of HM Luxury Consultancy