Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"26f1fe689405329e6528c1abdd20bc21","s":"3c18fc30a61ba5ca"}
Harsh Mann is founder/director of HM Luxury Consultancy