Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"22ee7313b5a31692d2cff302792a7747","s":"8e9b3b8032300d72"}
Harsh Mann is founder/director of HM Luxury Consultancy