Luxury brands need to change their marketing strategy for India
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5a1692840abca6c486051021a2415bcc","s":"371bce9fe3ac58de"}
Harsh Mann is founder/director of HM Luxury Consultancy